Chapter 157: Premiere

On August 5, 1982, after Golden Harvest's "Qimen Dunjia" was painted, Xinyicheng took advantage of the interlude to release "Night Terror", and "Night Terror" collected 1.5 million box office after its release, with an average of 500,000 per day, which is already a very strong performance in the Hong Kong film market. Pen × fun × Pavilion www. biquge。 info

You must know that the box office of the movie broke through the 10 million yuan mark, which was a record that was only set in 1982. "Modern Bodyguard", the champion of the Hong Kong film box office list in 81, set a new box office record for Hong Kong films, and only won more than 8 million box office.

It wasn't until 82 that the box office record of Hong Kong movies exceeded 10 million Hong Kong dollars. It can be said that 82 Hong Kong movies can be called a blowout year. If it is according to normal logic, the Golden Princess Cinema should continue to praise "Night Terror".

But on August 9, "Happy Ghost" premiered, and Princess Golden Cinema directly cut its own "Night Terror" shows to make way for "Happy Ghost".

Such an arrangement is Lei Juekun's insistence on going his own way, completely suppressing the opposition of Xinyicheng Company. "Happy Ghost" has a good box office performance, but if it performs badly, Boss Lei will also be complained by employees.

11 p.m.

Lei Juekun has not left the office yet.

"Boss, I'm Li Maowen. There was a knock at the door. Princess Jin was originally formerly known as Lisheng Cinema, initiated by Lei Juekun, and joined other theater owners Chen Rongmei and Feng Bingzhong to participate in partnership, among them, Lei Juekun accounted for seventy percent of the equity because of his strength, and the remaining two shareholders accounted for less than thirty percent of the shares with their theaters. And Li Maowen is good at theater management, and was invited to be the general manager, Lei Juekun stood up to the public opinion and gave Li Maowen 1% of the equity of the cinema company.

"Come in!" Lei Juekun said, "Is the first round of box office statistics out?"

"It's out, the first round of box office statistics in the morning ......" Li Maowen took a printed form, "The entire theater chain earned 125,000 yuan, and 17 games were arranged in the first round of "Happy Ghost", with an income of 107,000 yuan, and the average attendance rate was about 63%. "Night Terror" earned 18,000 yuan, with an average attendance rate of 45% ......"

In this era, the cinemas were all single-hall cinemas, and the entire cinema had thousands of seats and hundreds of seats, with an average of 1,000 audience seats.

Therefore, the number of films scheduled in theaters will not be as many as later, and the same theater, under normal circumstances, will only show 1~3 kinds of movies every day. Among them, if there is a main work of the film, then the vast majority of the day's screenings will be the screening of this movie.

At the same time, it is impossible for the theater to show only one movie throughout the day, so as to avoid irreparable mistakes caused by misjudging the market.

Lei Juekun said with no surprise on his face: "It's okay!"

In fact, with the investment budget and exposure rate of "Happy Ghost", the first performance on the premiere day only earned 107,000 yuan, although it is already good, but it is not the top.

You must know that on the premiere day of "Best Partner", most of the theaters were even full, and it was impossible to buy tickets during the peak period.

The current attendance rate of "Happy Ghost" can reach 80% in the highest theater, and the lower attendance rate is less than 5%.

Assuming that "Happy Ghost" is a production cost of two or three million, this data should already be considered good, but it is a 10 million yuan production.

Tens of millions of big-budget movies should at least achieve a box office like "Best Partner" in order to earn back the capital.

Li Maowen shook his head and said: "Although "Happy Ghost" is a little better than "Night Terror", "Night Terror" was released on the fourth day, and the attendance rate on the premiere day was more than 60%! Hong Kong audiences have watched too many comedies, and this kind of movie can no longer be as popular as in the 70s Xu Guanwen era. ”

"Comedy is outdated?" Lei Juekun doesn't think so.

Before the establishment of Xinyicheng Film Company, Lei Juekun invested in movies, for example, "A Singleton Walks the World" filmed by Mai Jia in 76 is a comedy-style movie. This is also in line with the climate at that time, because, after Bruce Lee, the hottest person in Hong Kong is Xu Guanwen. Xu Guanwen's movies are written, directed and acted by himself, although his performance style is not as exaggerated as that of Stephen Chow later, but his comedy is really a classic of the times.

Including the group of people in Xinyicheng who initially persuaded investors to give money to make films, they all took the script and said: "To make a comedy like Xu Guanwen." ”

After the establishment of Xinyicheng, its creative team also confirmed that it was mainly a comedy, and created collectively, and everyone worked together to concentrate the laughter and bridges to create a movie that could make the audience laugh from beginning to end. This collective creation, based on the concept of comedy, has made Xinyicheng continue to make money and make profits after its establishment. From having enough budget to make one movie, to a large company that can shoot multiple movies at the same time.

With the period when New Arts City was able to shoot multiple movies at the same time, New Arts City has broken the dominance of comedy films and entered the era of a hundred flowers.

At noon, Lei Juekun did not leave the company, directly ordered takeout at the company's headquarters, and ate with the company's employees on duty.

After lunch, take a nap in the office. At one o'clock in the afternoon, Lei Juekun felt that the data of the second round of today should come out, so he asked the staff to ask.

"Soaring, the box office skyrocketed at noon, and the second round of screenings at noon, "Happy Ghost" earned 136,000 yuan!" an employee said excitedly, "The Golden Princess flagship theater is already full!"

"What?" Lei Juekun felt a little surprised.

After the box office dropped slightly in the afternoon, the box office soared again in the evening. On the premiere day of "Happy Ghost", the box office finally exceeded 830,000 Hong Kong dollars!

……

"The box office on the first day was 830,000 yuan?" Lin Qi received a report at noon the next day, "Is this box office income good or bad?"

"Of course it should be considered good!" Huang Xizhao explained, "There is only one film in Hong Kong that has set a daily box office of 1 million yuan, and that is "Best Partner". In addition, this data should be able to compare with big-selling movies such as "Young Master Dragon" and "Shaolin Temple". ”

"Oh, got it!" Lin Qi said, "The record of the same name of "Happy Ghost", as well as the Happy Girl Group, how is the run-in?"

"The CD is ready for release next week. Huang Xizhao said, "Each ticket costs 68 yuan, and the first batch of 50,000 boxes was made." When the album is released, the Happy Girl Group will be promoted at the same time!"

In fact, there are so many things to deal with in a new start-up company, and Lin Qi is likely to wait for everything to be reported. Under normal circumstances, this kind of investment, follow-up does not need to be constantly reported to him at all. The box office data of "Happy Ghost" is enough to submit to Huang Xizhao, general manager of the newly entrepreneurial film and television entertainment company.

This project is invested by a newly established film and television entertainment company, so the follow-up progress of the project is done by a new entrepreneurial film and television entertainment company.

However, Lin Qi is more concerned about the progress of some things, and he can call at any time to find out more.

"By the way, what's going on with Li's TV station?" Lin Qi asked.

"It's still the same, because we have lost the appetite of the Australian Gang, so the Australian Gang is reluctant to sell shares cheaply. There are buyers who are willing to buy, but the price of 61% of the shares of the Australian Gang is 300 million Hong Kong dollars, which scares off potential buyers!" Huang Xizhao said with a smile.

"The potential buyer is Qiu Degen, right?" Lin Qi asked.

"This, not only includes Qiu Degen, his offer of 165 million Hong Kong dollars is not the highest. The highest is Li Ka-shing's offer of 180 million. Huang Xizhao said.

"Li Ka-shing?" Lin Qi was stunned, "He doesn't manage his real estate well, what kind of TV station business is he involved in?"

"I'm afraid it's because I see that we want to buy it, and I think it's profitable. Huang Xizhao said.

Lin Qi didn't know what Li Ka-shing's calculations were, but Lin Qi wasn't afraid of any conspiracy in it, it was great, and he wouldn't buy Li's TV station. If you can buy Li's TV station, there is a way to play after you buy it, and if you can't buy it, it is not a major event that affects the life and death of the company.

A TV station is just a platform for content distribution, and without a TV station, CD, VCD and other media, as well as movie theater chains, can be used as a distribution platform.

Moreover, Hong Kong's television stations were only free to take pictures, and later, a large number of pay TV licenses and satellite television cameras were approved. If you can't get a free TV license, you can get a fee, or a satellite TV license. Lin Qi by no means recognized the option of Li's TV station.