Chapter 534: JVC Corporation's Nervousness
(PS: The first draft, I haven't had time to fix the typo, I will re-upload it after the change, you can wait for half an hour to read it!)
"Section Chief Nioka, this is recent patent information!" Kobayashi Yaying bowed deeply and gently placed a document on his boss's desk.
His boss, Shihiro Futaoka, is an unsmiling man who keeps a straight face all day long. The section chief of the second oka glanced up at Masahide Kobayashi, nodded at him, and then continued to work with his head down.
"If Your Excellency has no other instructions, I'll go back to work first!" Kobayashi Yaying bowed to his boss again and prepared to leave the office. When Chinese and Japanese are together, they always feel that the Yamato people are particularly polite.
We have to admit that since the Meiji Restoration, Japan has vigorously improved national education, and in the past 100 years, it has indeed greatly improved the quality of the entire nation. But the politeness of the Japanese, in fact, is more due to the clear distinction between respect and inferiority and hierarchy in the bones of Japanese society. Seniors have great authority over juniors, parents over children, bosses over subordinates!
"Bell-!-Bell-!!-!"
Before Kobayashi Yaying could turn around, the phone on his boss's desk rang! He saw Section Chief Nioka pick up the phone, and his tone quickly changed to respectful. But after not saying a few words, the originally serious face of Section Chief Nioka had begun to become gloomy.
Kobayashi Yaying felt that the atmosphere was not right, and was about to leave quickly, so as not to be harmed by the pond fish. But as soon as he put his hand on the doorknob and was about to push the door, the phone was quickly hung up.
"Kobayashi-kun, please wait a moment!" Hiroshi Futaoka shouted behind his back to stop his subordinates.
Kobayashi Yaying came back to his senses and smiled respectfully at his listing: "Hey, please command!"
"Is there a new type of disc player in the patent recently filed by the Oriental Research Institute?" asked Hiroshi Futaoka solemnly.
On page 5 of the material I have just submitted to you, there is a list of five technical patents of the Oriental Research Institute for this new application. It's all just discovered in our latest search!" Masahide Kobayashi replied without pause.
Masahide Kobayashi is an intelligence collector in the Information Collection Division of JVC's Technology and R&D Department, and his most important job is to search the latest global patent databases. The Xiang Oriental Research Institute, a well-known enterprise in the global electronics industry, is the focus of Masahide Kobayashi's attention.
By analyzing the content of the patent applications submitted by the company's competitors and industry giants, Masahide Kobayashi determines the focus and development direction of each company's R&D, and writes analysis materials for his superiors to use as a reference.
Those through commercial espionage. It cannot be said that there are no means of finding out the information of other companies, but it is by no means the mainstream of intelligence gathering. Under the global patent system, the direction of scientific research of various companies is actually traceable. This kind of patent search is not only done by JVC, but is also done by almost all companies of a certain size.
And a scientific research achievement, such as Apple's iPhone, from the beginning of the project to the final commercialization, is not an overnight thing. And Apple can't wait until the entire Apple phone is fully developed, and then apply for hundreds or even thousands of patents developed for this purpose at the same time.
Because the risk is so great, if another company files the same patent prosecution application a few days earlier than you, it will cause irreparable serious damage. But develop a patent. Filing a patent inevitably reveals one's purpose.
Apple began working on a secret project to disrupt the entire mobile phone industry in 2004, but it wasn't until 2007 that the iPhone was officially launched. Although Apple kept a lot of secrecy about the iPhone project, in fact, competitors like Samsung never stopped following up on the development of related technologies, even if they did not fully understand Jobs' intentions.
So soon after the iPhone came out, other manufacturers also quickly launched their own smartphone products. In fact, the iPhone is not even the earliest smartphone product, but the marketing ability of other companies is far less than that of Qiao's helper!
Hiroshi Futaoka listened to his subordinates' answers. Immediately grabbed the document that was placed in the corner of the desk and flipped straight to page five. Then I skimmed through it at a glance and ten lines.
He had just been severely reprimanded by the company's president on the phone, because JVC's overseas marketing department had just received the news that the Oriental Group would launch a new disc player to compete with VCRs for the home video market, and their intelligence department was unaware.
After years of painstaking work, JVC recently got Sony to admit the failure of the Betamax format, allowing the VHS format to dominate the global video recorder market. But JVC hasn't had time to start the spring breeze yet. But suddenly another electronic giant crocodile suddenly launched an attack on himself.
No company dares to despise the Eastern Group, and no company dares to despise the richest man in the world. The rapid rise of Li Xuan and the Oriental Group is not only an entrepreneurial miracle, but also a huge deterrent. Because no one knows where the Eastern Bloc, which has already dominated the gaming and PC markets, will target next!
Among them, Japanese electronics companies are the most nervous and worried, especially JVC. Since the annexation of the American RCA company by the Eastern Bloc. Began to gradually shift its manufacturing to East Asia.
RCA has not built factories in Asia before, on the contrary, it has factories in Taiwan, Malaysia and other places. But Japanese companies are not too worried, because RCA, as an American company, is destined to not be able to shift its focus to distant Asia.
The Eastern Bloc, on the other hand, is an Asian business in its own right. While there is still a gap between the efficiency of workers in Greater China such as Hong Kong and Taiwan compared to Japan, Japan's more expensive wages are more than enough to close these gaps.
The development of RCA in recent years has also proved this, with the decline of production costs, RCA began to fight a price war with Japanese companies in the North American market, whether it is television, radio, or video recorder market share has expanded significantly!
The video recorder is one of the most representative products of JVC company, and it was RCA company that supported it in the video recorder format war of the seventies. It was only in this that JVC was able to defeat Sony in North America, the world's largest market, and finally won the game completely.
And before RCA was acquired by the Eastern Group, it also worked very closely with JVC. RCA's own brand of video recorder products are actually produced by JVC and Panasonic's Japanese factories.
But this gradually changed after the Eastern Bloc annexed RCA. In particular, after the completion of the first phase of RCA's capacity transfer plan, it has gradually distanced itself from cooperation with Japanese companies. Instead, the OEM orders were handed over to enterprises in the Eastern system.
In the face of this situation, JVC's attention and attention to the Eastern Group has been raised to a very high level. But when the company's overseas marketing department suddenly reported that the Oriental Group would launch a new DVD player to replace the video recorder, JVC's executives were furious!
If the Eastern Bloc's attempt succeeds, then JVC will be dealt a serious blow, because the video recorder is the most profitable project of the entire company at the moment!
This was supposed to be the work of the intelligence services, but it turned out to be due to their negligence. The failure to detect the attempts of the Eastern Bloc in advance caught JVC by surprise. So Hiroshi Futaoka, the head of the Intelligence Division of the Technical Department, just suffered the thunderous wrath of the company's president on the phone.
Futaoka Hiroshi finished reading the report submitted by Kobayashi Yaying expressionlessly, and he didn't sprinkle it on the somewhat trembling subordinate in front of him. Because the Oriental Research Institute was obviously prepared, it obviously hid some patents that were easy to reveal its intentions, and it was not until the last moment that the purpose was revealed.
Hiroshi Futaoka's analysis is not wrong, and the Oriental Research Institute has indeed put a lot of thought into the patent submission! Of course. It dared to delay the filing of many patents until the last minute, and it was also deliberate.
The VCD player is actually based on the existing CD player. Add a video decoding circuit. Therefore, the core patent of VCD is actually in video decoding technology. And when the Oriental Research Institute submitted a series of patents related to decoding technology, various tactical confusions were also carried out.
For example, the Oriental Research Institute claims to be developing digital video phone products, and video decoding technology is the key technology in the research and development of video phones. In recent years, the Eastern Bloc has been increasing its investment in the field of communication technology, and this smoke bomb is indeed very confusing.
The Eastern Bloc is not lying, and video decoding technology can indeed be used for videophones in the future. However, this product is still some time away from commercial promotion! And the reason why JVC failed to link it to the DVD player product in the first place when it was patented several series of decoding technologies of the Oriental Group is actually related to the low technical content of the decoder products developed by the Oriental Research Institute.
The world's first MPEG-1 decoder C-1988 launched by the Oriental Research Institute this time has a decoded image definition of only 240 lines, which is slightly lower than the 250 lines of VHS recorders. It is impossible for Sony and JVC companies not to pay attention to the development of digital video decoding technology. But they have entered a misconception that only products with higher technical content than existing video recorders can be replaced.
This is also an important reason why in another time and space, no one in Japanese companies develops VCD products, but Chinese companies take the lead. Because at that time, including Japanese electronics giants like Sony and Toshiba, they had already focused on more advanced DVD research and development. So much so that Sony and Toshiba have once again broken out in the dispute over standards on DVDs.
For example, in a report drafted by the U.S. Film Industry Advisory Council in 1990, the image and sound quality of the new generation of CDs should be at least higher than that of LD discs.
At present, the LD DVD players sold by JVC company on the market generally have an image resolution of 640x480. The VCD player that Oriental Commercial Company will put on the market next has a resolution of 352×240 under the NTSC standard of American television, and 352×288 under the PAL standard in Hong Kong.
How could JVC's technicians pay attention to a video decoder whose resolution level is even inferior to their own old products seven or eight years ago. But the Eastern Bloc used such a product that did not have any advantages in technology to launch an attack on JVC.
Don't look at the LD DVD player, the definition is very high, but its price is also ridiculously expensive. Not to mention the price of the DVD player, just the price of LD discs is often $100, and even the Americans with the highest economic income and the strongest consumption are profuse. From the launch of the first LD DVD player in the early 80s to the end of the 90s, JVC sold less than 2 million units in the past two decades.
The biggest users of LD DVD players are karaoke halls in Japan and Hong Kong, and the majority of LD DVDs are songs by various singers, so that everyone can sing to their heart's content when they go to karaoke!
Although VCD has a big gap with LD DVD player in terms of technical indicators such as image images, its price is also much cheaper. In the promotion plan developed by Oriental Trading, the factory price of VCD players is about 500 US dollars, which is 10% to 20% lower than most VHS video recorders.
And in terms of the price of VCD discs, its large-scale compression cost will not exceed $0.5, while the cost of VHS tapes is much higher. In Taiwan, Southeast Asia and other markets where Hong Kong films are popular, for example, the price of genuine videotapes fluctuates to a certain extent depending on the popularity of the film, but the average price is about HK$70 when converted into Hong Kong dollars, while even pirated videotapes usually cost about HK$30.
This is still in the Asian market, and the price of video tapes will be much more expensive in markets such as Europe and the United States, so everyone rents video tapes instead of buying them!
Oriental Commercial has reached an agreement with Asia Pictures that the retail price of genuine VCD discs will fluctuate within the range of 25 to 40 yuan depending on the film! This price is basically the same as the price of pirated videotapes, but pirated videotapes are synonymous with shoddy production, and the viewing effect is actually very poor!
In a series of layouts of Oriental Commerce, pirated VCDs will also be flooded. Because the manufacturing cost is lower, even if the price of pirated VCD is only 10 Hong Kong dollars, there is still a certain profit.
This is already cheaper than the price of Hong Kong movie tickets, and it is an absolute disaster for the film industry! Although pirated videotapes have always existed, they are sold for much higher prices than movie tickets, so the impact on the box office is limited. But once cheap pirated VCDs spread, many people who were going to buy tickets to go to the cinema may simply wait a while and watch pirated DVDs at home! )