Chapter 535: Samsung's Choice

"There's no point in asking me about today

There is no need to know, don't ask for meaning

How to judge whether it is meaningful or meaningless

I don't want to remember it

……”

When Choi Hyun Bin passed by a video store, he heard the song "Running to the Future" again, and this is the second time he has heard it today. Just when I was in a taxi, someone happened to order this song on the car radio.

Since the release of "True Colors of Heroes 2", the streets and alleys of the entire Seoul seem to have been ruled by the Cantonese song "Running to the Future". Song Zijie, played by Zhang Guorong in the movie, endured severe pain before being shot and died, and gently made the last call to his wife.

And the moment he slowly collapsed in the phone booth, the song "Running to the Future" sounded, which made countless Korean audiences in the theater cry. Choi Hyun Bin took his girlfriend to watch this movie last week, and his girlfriend, who has always been indifferent to gunfight hero films, was also teary-eyed when she saw this plot, and suddenly became a fan of Zhang Guorong.

"True Colors of Heroes 2" was released in South Korea on December 20 last year, and it quickly became the hottest movie in cinemas. South Korea in the late 80s was not the Korea that influenced the whole of Asia in the later generations, and there was neither a beautiful man nor a thigh era, but Hong Kong movies were widely sought after.

In another time and space, Yoo Jae-seok, one of South Korea's two national-level MCs, suddenly became excited when he heard the prelude to the song "Running to the Future" in an episode of "Runningman".

At that time, he could not only sing the entire Cantonese song very smoothly, but also recalled the relevant plot clips in "True Colors of Heroes 2" very clearly. You must know that "The True Color of Heroes" is a movie from the 80s, and "Runningman" is a variety show that has been recorded since 2010. After more than 20 years, Liu Zaishi is still impressed!

When "True Colors of Heroes 2" was released, Liu Zaishi happened to be in his third year of junior high school. It is the age when boys are most rebellious. And it is not an exaggeration to say that the hot-blooded Hong Kong hero film is said to have accompanied him and a generation of Korean teenagers in their growth!

Hong Kong films in the late 80s and early 90s were at the peak of their glory, and their influence spread throughout the East and Southeast Asian markets! In another time and space, the "True Colors of Heroes" series of films was produced by New Arts City Pictures.

Because Wu Yushen was desperate at the beginning. Finally, he joined Xu Laowei's studio. "The True Color of Heroes 1" began to be filmed with the strong support of Xu Ke. And Xu Ke is one of the founders of New Art City, so the "True Colors of Heroes" series has naturally become a cash cow for New Art City.

But in this life, the appearance of Li Xuan, a butterfly, made Wu Yushen return to Hong Kong from Taiwan, and he was directly poached by Asia Pictures. And "The True Color of Heroes" has naturally become a series of movies under Asia Pictures!

"President Kim, you don't have to worry about whether there will be any discs to watch after our VCD player is launched! We have already made all preparations and will not let you down! I don't know if you have seen it during this time. Now the hottest movie in South Korea "The True Color of Heroes"?" Choi Hyun Bin said very confidently in the face of the somewhat bald middle-aged man in front of him.

"Of course, I am a fan of Mr. Zhou Yunfa, and I have liked his performance very much since "The Story of Hu Yue" in the early years!" said President Kim.

"So President Kim, have you noticed the production company of the movie "The True Color of Heroes"? This movie is produced by Asia Pictures Company, a subsidiary of Hong Kong Asia Entertainment Holding Group, and Asia Entertainment Company and Oriental Group are actually the same boss, both of which are enterprises under the name of Mr. Li Xuan, the richest man in the world!

So I can confidently tell you that Asia Pictures is supporting the promotion of VCD players. All future films will be released on VCD only. In other words, those who have bought a video recorder will not be able to enjoy such a good movie as "The True Color of Heroes" in the future!

And we Oriental Commercial Company. Agreements have also been reached with most of the film companies in Hong Kong. At the same time, we will release 500 excellent Hong Kong movies in one go! At the same time, we have also made great achievements in the negotiation of local film rights in Korea, and most film companies are willing to support the VCD format!" explained Choi Hyun Bin with a smile.

"It turned out to be the company of the richest man in the world!" President Kim couldn't help but feel more admiration in his eyes when he looked at Cui Hyunbin.

The Eastern Group has chosen Asia as a breakthrough in the promotion of VCD, among which Japan has the most developed economy and the penetration rate of video recorders is already very high. At the same time, it was the nest of Japanese electronics companies, so it was the first to be excluded.

Excluding Japan, the economic level of the Asian Tigers is second to none. You must know that the factory price of a VCD player is about $500, and the final retail price is almost $1,000. At this time, the sales of electronic products are not like the future Internet era, where the entire distribution link is only doubled. It is already the result of the Eastern Bloc's efforts to reduce the distribution hierarchy.

However, without a certain economic foundation, we still can't afford to buy this price! For example, Wang Shi's Hyundai Scientific Instrument Company began to engage in the import agency business of video recorders in China as early as the early 80s. But in China in the 80s, video recorders were only a luxury for a few wealthy classes, and they were never as popular as televisions.

And since the mid-90s, with the development of China's economy and the improvement of people's income level, the popularization of video recorders has finally had an economic foundation. But at this time, VCD suddenly came out and completely seized the market that originally belonged to video recorders.

Now the Eastern Bloc is preparing to replicate the situation in the Chinese market in the Asian market in the eighties, ten years later. Among the "Asian Bruce Lees" of Singapore, Hong Kong, Taiwan and South Korea, South Korea has a population of more than 43 million, more than the population of the other three countries combined!

And in the case of a similar level of economy, the size of the population actually determines the size of the market. Therefore, the Korean market is the most potential market among the "Asian Tigers". Oriental Commercial Company, which is responsible for the entire VCD promotion plan, naturally has also poured the most strength and resources here.

Choi Hyun Bin is a salesman at Oriental Trading (Korea) Co., Ltd., and he is in charge of VCD promotion in Jeollabuk-do. In order to keep the price of VCD as low as possible, Orient Commercial has only set up a first-tier regional agent in the Korean market.

And the president Kim that Choi Hyun Bin met this time. We hope to acquire VCD distributorship rights in Gunsan City, Iksan City, and Wanju County in northern Jeollabuk-do. However, like most other agents, the president Kim still has some doubts about the prospects of VCD.

"President Kim, I came to visit you this time to invite you to participate in the VCD player promotion meeting that our company will hold in Gangnam-gu next weekend! You can see for yourself how this new DVD player will look before you evaluate our products. Otherwise, no matter how much I say now, you won't be able to make a direct judgment!" Cui Xuanbin took out a beautiful invitation card from his briefcase and handed it over respectfully with both hands.

"Your company has very strict requirements for agents, if I represent your VCD products, not only do I have a lot of sales targets every month, but I also have to pay in full when I buy them! This will take up a lot of my cash, so I can't make a decision at once, I'm really sorry!

However, I will definitely attend your company's product promotion meeting. When I understand the difference between VCD and traditional video recorders, I will definitely give you a final answer!" President Kim nodded solemnly and said.

It is not the first time that Cui Hyun Bin has met with President Kim, but the previous few exchanges between the two have not made much progress! It is no wonder that the other party is very conservative, because Dongfang Commercial Company has not even shown the physical prototype of the VCD to these potential dealers.

These previous contacts were just foreshadowing, and Cui Xuanbin was very confident that after the VCD revealed the true face of Lushan, President Kim would make a wise choice. To know the retail price set by Oriental Commercial Company for VCDs. It will be much lower than a video recorder, so it will naturally be more attractive to customers.

And the profits that Oriental Trading Company reserved for distributors. It will also be more lucrative than distributing video recorders. So the next time the two meet, the offensive and defensive relationship may be completely reversed. At that time, it may be this President Kim who will say all kinds of good things to Choi Hyun Bin in order to get an agent spot!

Oriental Commercial Co., Ltd. began to screen agents in the Asian market to make the final sprint for the listing and sale of VCD, not only Japanese electronics companies such as JVC got the relevant news, but also South Korea's Samsung Electronics also heard the news.

Samsung Group has just experienced a huge upheaval. The former chairman Lee Byung-chee broke the tradition of South Korea's eldest son inheriting the family and handed over the Samsung Group to his youngest son Lee Jianxi to take care of. After Li Jianxi came to power, in the face of the mess of betrayal and family separation, internal and external troubles, he put forward the goal of "second entrepreneurship" and building a world-class enterprise.

To achieve this goal, Samsung Electronics is undoubtedly a very important trump card. Samsung Electronics has been established since 1969. It took nearly 20 years to grow into one of the largest electronics companies in Korea.

Although Samsung has a great reputation in South Korea, it is still unknown in the global market. In its product line, whether it is refrigerators, washing machines, televisions, or microwave ovens, almost every product relies on the method of "reverse solution engineering" to complete the research and development of cottages.

Naturally, Samsung Electronics did not let go of the VCR market, and it launched its first VCR in South Korea as early as 1984. Therefore, when it was learned that the Oriental Group was about to launch a new CD player, Samsung Electronics was also actively discussing countermeasures.

Samsung in the 80s was far from the king of 20 years later. Its VCRs, like its other consumer electronics, are aimed at the low-to-mid-end market. The profits of the low-end market have always been the thinnest, and once the market competition becomes fierce, it is likely to be the first to become a victim.

Therefore, unlike Japanese companies planning how to snipe at the VCD of the Eastern Group, Samsung Electronics is now considering how to quickly follow the pace of the Eastern Group and strive for a share of the new VCD market.

In fact, Samsung has also had a lot of cooperation with the Oriental Group over the years, as early as when Li Xuan just started to produce arcade machines, Li Jianxi, who was not in charge of the entire Samsung Group at that time, personally came to sell him his own DRAM memory.

It can be said that the orders of the Eastern Group have provided a great boost for Samsung Electronics' semiconductor business to get out of the situation of continuous losses in the early stage. It's just that compared with Samsung Semiconductor, the development of Oriental Semiconductor is completely different.

With the support of the huge internal orders of the Oriental Group and a large number of external OEM orders, although the Oriental Semiconductor Company was established later than Samsung Semiconductor, it has long left the other party behind, and it has now developed into the world's largest semiconductor company.

Affected by the brilliant performance of Dongfang Semiconductor Company, Samsung's semiconductor factories have also rapidly developed into a foundry model in recent years, undertaking a large number of low-end semiconductor foundry orders.

In addition to its relationship in the semiconductor field, Samsung Electronics is also a global partner of CG Corporation. All kinds of consumer electronics under Samsung Electronics have successfully entered CG Company's chain electronics hypermarkets around the world.

Some things may not attract everyone's attention until they are exposed. And once everyone is paying attention, it's not easy to hide some information.

Samsung's intelligence department soon found out that the Oriental Research Institute's authorization of VCD technology-related patents was not limited to RCA. There are two other Hong Kong companies that have also obtained licenses to produce VCD-related products.

This made the management of Samsung Electronics shine, and the approach of the Oriental Research Institute means that the Eastern Group is not prepared to monopolize the entire VCD industry. In other words, Samsung Group may not have the opportunity to follow behind and get a piece of the pie!

Compared with those small dealers who still can't see the situation clearly, the information collected by Samsung about VCDs is more comprehensive and detailed. Although Samsung's intelligence department has not yet been able to obtain the actual prototype of the VCD, it has been able to guess its approximate technical level.

Combined with the pricing information about VCD revealed by Oriental listed companies to dealers, Samsung determined that VCD has a good chance to beat VCRs and become the main audio-visual playback tool in emerging markets.

After coming to this conclusion, Samsung Electronics is naturally eager to join the VCD camp. It's just that the Eastern Group is not Wanyan Company in another time and space, and has already formulated detailed and standardized technical standards for VCD, and has established patent barriers behind it.

If other companies are willing to spend time and money, they can certainly develop their own video decoders and launch their own VCD products, bypassing various patents of the Eastern Group. But this approach is an impossible option for the rivals of the Eastern Bloc.

If they do, it will only cost a lot of time and money to develop a product that fights the ring with their own video recorder. In fact, VCD can only be said to be a transitional product, just when VCD emerges, the competition of various electronics companies at the technical level will only replace VCD more advanced digital audio and video players!

As for the way to deal with VCD at this stage, in addition to joining this camp, it is only possible to come up with a surprise trick in marketing! )