Chapter 73: Physical Store Solutions
"It's really exciting to shoot a promotional video. Pen & Fun & Pavilion www.biquge.info"
"Sister is like this, her thoughts are so naΓ―ve, it's just a propaganda video, is that so?"
Su Yirou looked at her sister's expression and threw out her criticism without pity.
"Yirou, you know, this is not a simple thing like a promotional film, but an affirmation of our work, from Mr. Zhao's dream at that time to the present, it is really like a dream. β
"Yes, yes, I don't know when it started, my sister also likes to hold Mr. Zhao's stinky feet. In the second half of the sentence, Su Yirou muttered in a low voice.
"What's the matter, Yishui, you'd better contact this reporter as soon as possible, if the interview goes well, it will be the first step in the development of the shopping street from the Internet to the media, this is a big leap forward." β
"Okay, I'll hang up the phone right away. β
"Hey, don't worry, the reporter is now conducting an interview in a first-line store, and there is no time for the time being. β
Su Yishui was speechless, dare to be in love with a dignified large enterprise, can its charm and ability only attract such a reporter? It's too embarrassing. It stands to reason that these things that are as annoying as the paparazzi should be swarms of flies like stinking meat.
"I know what you're thinking about Yishui, because we've worked together many times, so I trust him more, and he belongs to the largest TV station in the province, and the publicity and promotion effect is much better than that of several others. β
"Where did Mr. Zhao come from. I can't trust you. Su Yishui smiled and swept the more than ten business cards thrown by Zhao Lingling and put them in his pocket, this time it will definitely not be used, maybe next time, next time, there will be a chance.
Oh, yes. Su Yishui's eyes lit up, and he thought of something.
"Mr. Zhao. Since there are so many media reporters, why don't we hire a dedicated reporter to go with us to the International Beauty Congress forum?"
"Haha, Yishui. I'm glad you thought about it. Zhao Lingling smiled.
"Sure enough, Mr. Zhao, you have already thought of this layer?"
"yes, yes, it's a test. It is also an opportunity to promote the influence of our own brand, if we don't bring media reporters to follow, how can we record our wonderful performances completely, isn't it? Su Yirou spoke quickly.
"You little girl, you are really fast-mouthed, I haven't said it yet, so I'll let you pour it out. β
"Hee-hee. Su Yirou stuck out her tongue, what she wants to say sooner or later, whoever says it is the same.
"Look. That's his calling card. Su Yirou reached out and took out a business card and a work card, and handed them to her sister.
"Zhu Ming, a famous reporter of XX TV, and Sun Xiaohua, a photographer. Su Yishui read it for a while, looked at the uncle's face on the work card and the young photographer's appearance, and returned it in its original form.
"Then you can rest assured. β
"Well, but, Mr. Zhao, I still don't understand one thing, what is the matter with the physical store in the shopping street you just said? I don't really understand this. β
"Actually, I originally planned to let Yirou do this, because if we return triumphantly. It's going to be your sister taking over the position of caretaker of the shopping street, and you'll be doing all sorts of things with me at the corporate headquarters. β
"It's running errands, running errands. Su Yirou said.
"Yirou... Zhao Lingling glared at her, and then continued her topic.
"But what. Since you have heard it, I will explain it to you together, whether it is the shopping street or the Shelley business, it is a precious treasure carefully prepared for you by the old man, and sooner or later it will be owned by you. β
I don't know why, after Su Yishui heard this. There was a sour feeling.
Parents work hard for the better life of their children, although Mr. Zhao is not a parent, not a grandmother, not even his own relatives, he has this kind of thought, which is really very commendable.
"The so-called physical store, if according to the way of thinking of your young people, may be completely redundant, the current online shopping platform has caused a certain squeeze and impact on the market share of the physical store, then we have to open a physical store to do something, this is not to find a happy heart, in fact, you don't want to understand it in the literal sense, the physical store of the shopping street, not so much a shopping platform, but a display platform is more appropriate, because the official website of the shopping street is locked with the official website of Shelley Enterprise, I can directly observe the development process of the shopping street without jumping, also interested in the site review suggestions in it. β
Su Yishui was embarrassed when she heard this, daring to love this old lady so scheming, if she hadn't explained it herself, she wouldn't have thought of this at all, the website had been under the surveillance of the other party all along.
Even a module that doesn't seem to be very important is a medium that reflects the situation of the website.
Having said that, I really don't care a lot about the suggestions and comments module of members and visitors. The development of the website to the present state, especially the continuous development and update of the background situation of the website, is completely based on intuition and the unremitting efforts of the website staff.
It's not too much to use unintentional willows.
"So, after doing the statistics, I came to the conclusion that the development of our website has indeed been unanimously recognized by everyone, but the details still need to be improved, especially for the satisfaction of the goods, as for the express delivery, it is secondary. The store's products determine a lot of things, some stores are shoddy, some are old goods, some have been opened and repackaged, and some are similar to the digital industry, because the model formula of the product is different, which is easy to confuse, and it is charged in turn or completely unsuitable for their own type to buy, and so on. There are many different types. Therefore, after careful research and decision, we have formulated a plan to open a physical store, that is, the store will be about to sell and the goods on sale for centralized display, free trial and guide consumers to distinguish the formula, beauty efficacy suitable for the crowd of centralized display and purchase platform, in this kind of physical store, not only according to different manufacturers The formula knows and understands the brand series of products you want to buy, but also can be purchased directly, convenient and fast, how about Yishui, Yirou, my plan is good. β
"That's good. Su Yishui admires Zhao Lingling's idea, she solves the potential problems existing in the shopping street in such a way, not to mention, it is indeed a creative way of thinking. However, what comes with it is naturally the issue of address and funding.
"I know what you're thinking about, the matter of funds, you don't have to think too much, and you don't need us to personally fund it, I've already settled it myself. β
"Hey, settle down, Mr. Zhao, how did you do it?"
"It's very simple, we just need to use the purchase price to purchase some of the new and ongoing products, it's so easy. β
"Procurement, Mr. Zhao, your face is too worthless. Su Yirou pursed her lips.
"That's it, Mr. Zhao, since we have a long-term partnership with each other, even if it is reasonable to give away one or two pieces, if it weren't for our shopping street platform, maybe their treasures in the so-called specialty stores, physical stores, boutiques with inflated prices when no one cares. "Su Yishui is also disdainful of the style of these shops. I don't know how to do business at all.
"Hehe, you misunderstood, I had to pay, and I bought it at a purchase price much lower than the retail price. β
"It's you ... The two sisters were speechless, how could Zhao Lingling, who has always been shrewd and capable and very calculating, do such a thing.
"This is different from the procurement of goods from shopping streets, and it is a type of project that is equal to but independent of shopping streets, so of course I have to buy them in the form of procurement. Of course, I also won a certain profit for the shopping street, discount coupons for various goods, discount promotions and New Year's red envelopes, etc., a lot of benefits are shared by everyone, don't I know that the baht must be compared, what do you say?"
Hearing Zhao Lingling say this, the two sisters were relieved, they thought that she had begun to learn bigly, but it turned out that she was still the one who was careful about budgeting.
"Another point, didn't I just say, since it is called a physical store, there are naturally goods for sale, in addition to the experience of the consultation, there are also goods for sale, and the price of these physical goods is still used in the physical store and the price of the store, can be a little discounted, even so, I still have a profit, invest a small amount of money, earn a lot of wealth, others are still grateful, can you find more than this good move?"
The two sisters are embarrassed, it is really ginger or old and spicy, Zhao Lingling has no scruples about the aspects she considers, and what she thinks in her heart, Zhao Lingling has already figured it out, and there are indeed many things to learn with her, but now I am afraid that there is not even a fur.
"So Mr. Zhao, how do you plan to develop the physical store in the shopping street? We understand the way to start the goods, so where to put them? It can't be that everyone goes to the shopping street office. β
"Hey, you've guessed a lot. Zhao Lingling was excited. "I'm going to think about this in a compromise way, first of all, it's too cold in the winter, it's too hot in the summer, it's a long-term industry, and we can't let consumers complain about themselves. Therefore, it can't be outdoors, and secondly, because the number of goods is very large, and if consumer buyers go to buy and try, there will definitely be a lot of problems that need to be consulted and studied, so it is necessary to train consultants to answer and solve problems, but this waste of resources will not mention, it will also increase our expenses, but I don't want to do this, and you definitely don't want to do it. After thinking about what to do, I came up with a compromise solution. (To be continued.) )