This time, Xi Ming really learned a lot from Dong Mingzhu, vice president of the group.

Her quick response ability, her public relations crisis handling ability, Xi Ming feels that she is really more than a star and a half different from her, and she really has to learn enough!

In particular, his practical operation ability, quick reaction ability.

Because although Dong Mingzhu also followed the 5S principle of public relations crisis management that he thought, Xi Ming couldn't think of such perfect handling details and operation skills, so he sighed very sincerely that Jiang is still old and spicy!

Looking at the comments on the Internet about positive energy values, he is more confident to do his job well, he really didn't expect that the grilled fish on paper would be so deeply rooted in the hearts of the people in just four or five years.

That kind of support.

That kind of top.

He really had a feeling of being moved.

"Brother Xiong grilled fish on paper, your service is sincere, and your apology is also sincere, don't cover the whole with bias, rectify if there is a problem, I will continue to support you!"

"Brother Xiong grilled fish on paper, you have to work hard, can you be a Chinese conscience grilled fish restaurant?"

"This time, the disgusting news of Brother Xiong's paper grilled fish kitchen has been exposed, and it is recommended that Brother Xiong's paper grilled fish be transformed, and the kitchen should be equipped with a high-definition camera, linked to a large-screen TV! The TV is placed in the guest dining area! In this way, the guests can clearly understand the real hygiene situation of the kitchen! Better supervision and hygiene can also make customers feel more at ease!"

"It's better to stand up and admit your mistakes than to beg for nothing to think of all kinds of excuses to deny it, hurry up and put all the stores in order, and really put an end to it, Brother Xiong's reputation will definitely come back!

"Brother Xiong's paper grilled fish active staff, on the job for more than a year, I want to say that Brother Xiong's paper grilled fish hygiene system should be the most demanding in the national catering, to what extent, every day to check the health punch, the foreman manager is using a flashlight to shine the fingerprints on the cabinet door do not let go, and the media exposed things but all the company can be found internally, the relevant responsible person will be subject to severe sanctions, this is not negotiable, in terms of hygiene, I as Brother Xiong paper grilled fish people are with a clear conscience!"

"A reporter went undercover for three months to come out with such a few photos, and he took a mouse in the middle of the night, saying that the dishwasher was so dirty that he had to turn on the equipment to see that it was dirty, and your air conditioner and refrigerator came out to wash and see, which shows that Brother Xiong's grilled fish on paper is a true conscience. ”

"Brother Xiong's grilled fish on paper is like this, and the others are even worse!"

"There will definitely be rats in catering, five-star hotels will come out, you can't prevent this thing, and you can't poison it!"

"The world is dark, and there are problems in all the catering industry, so it can only be said that you are too popular and some people can't stand it anymore and will do things for you! Now everyone in the world is like a mirror in their hearts, which restaurant has no problem, why did the reporter go to Brother Xiong's paper to grill fish? However, your attitude of taking responsibility and seriously correcting it is still very good, even if you lose a lot of interests, you also admit it, and give you praise! I hope you can implement what you promised as soon as possible. ”

"Ahhh

……

Looking at the comments of those netizens, Xi Ming really admired Dong Mingzhu so much.

Seriously.

He kind of wanted to laugh.

……

Tsk, the comments of netizens expressed their continued support for Brother Xiong's paper grilled fish, and this time the media also spoke highly of Brother Xiong's public relations on paper grilled fish.

This is the "best" corporate crisis PR I've ever seen, and it can be included in textbooks~!"

After a moment's pause, his mind came to his senses again.

It's too early to be happy, and it's really just a temporary joy.

This time, there was a food safety crisis in Xiongge's paper grilled fish, and the company's senior management and employees must make it clear that the primary problem is to seek a solution to food safety and hygiene in the future, rather than a "counterattack" in words.

Because successful public relations can of course temporarily alleviate the public's anger and anxiety, and even temporarily resist and block the tide of bad reviews and "falling into the well", but the root lies in "how to do it".

At present, Xiongge's paper grilled fish can no longer be caught, and must truly fulfill responsibility and ethics, pay attention to food safety, and let the "fishmeal" across the country eat at ease and safely.

Because PR is not a panacea, it cannot be, and it should not be, a means and technique to blind the public, it is only a means and technique to temporarily divert the essence of the problem.

Therefore, Xi Ming called Dong Mingzhu and announced that he would hold a video conference for the entire senior management of Xiongge Paper Grilled Fish, he wanted to strengthen the senior management of Xiongge Paper Grilled Fish again, and the management of each store should supervise the entire process of the store in place, and strengthen supervision, and there must be no more slipping, loss and slackness!

Video conference.

Xi Ming once again saw the two beautiful general managers of his male brother grilled fish on paper.

Seeing their smiling faces, he was also very happy for a while.

Because they have just passed a huge crisis, but the two of them are scared to the core, although they have been shrewd and capable a lot over the years, but in the face of this kind of life-and-death moment, they still lack the corresponding experience.

This time it really scared the two of them.

Seeing that the two girls who were like flowers a few years ago, they have paid a huge price for opening up a grilled fish empire for themselves in recent years, and now that the two of them are still single, he felt a little reluctant for a moment.

"Sun Beauty, Zuo Beauty, although modern society is saying that the leftover is king, you can no longer advance on the road of leftover women, don't become a leftover. ”

"And, what is Pizza Hut, boss, and I don't understand what you say, what else does it mean to continue to advance!"

"Then let me tell you, at the age of 25 to 27, this age group is the junior "leftovers", although those people have passed the generally considered best age to find a mate, although they are left, but they still have the courage to continue to fight for a partner, so they are called leftover fighters.

When they were 28 to 31 years old, they were intermediate leftovers, and at this time, the opportunities that belonged to them were gradually reduced, and they had no time to find a mate because of their busy careers, and they were nicknamed leftovers.

Between the ages of 32 and 36, they were high-level leftovers, because they survived the brutal workplace struggle, but they were still single, and they were revered as the leftover Buddhas.

For those who are over 36 years old and still single, they are super-grade leftovers, and they should be respected as the highest level of Qi Tianda. ”

"Poof!"

The two women laughed in unison.

"Boss, then you take both of us in, we don't want to be leftovers, and we don't want to continue to be promoted to be a big left......over."

……

……

"About the rats that appeared in the back kitchen, the employee dishwashing sink turned into a sewage sink, and the colander took out the garbage......"

After Xi Ming joked with everyone, he went on to get to the point, which was quite serious: "Everyone, this time, Brother Xiong's grilled fish incident, this battle President Dong fought with you really beautifully, now let us crisis to crisis, public relations to public relations, no matter what, beautiful public relations can not change the hard reality, food safety issues are destined to have a long way to go." We have won this time in PR, but this time we have to learn from it and take it as a warning!"

"Yes!"