As a benchmark in the catering industry in the grilled fish industry, Xiongge Paper Grilled Fish has experienced an unprecedented crisis of public opinion.

After Brother Xiong made two statements on paper grilled fish, the proportion of public opinion data began to change dramatically, and the positive evaluation increased significantly.

And that's not all.

Then a large number of advertorials gushed out one after another.

The focus of public opinion began to shift.

However, what is very strange is that although the series of articles were issued in the name of different self-media people, Internet big V, etc., the content, format, tone of writing, pictures, and the order of pictures have many similarities.

At the same time, searching mainstream forums, Weibo and other platforms can find that there are not a few people who regard Brother Xiong's paper grilled fish PR as a full score of public relations, and many netizens have appeared in public opinion such as "The kitchen of Chinese restaurants is dirty, Brother Xiong's paper grilled fish is already very conscientious, and he has admitted his mistake", and has been recognized and liked by quite a lot of netizens.

There are also netizens and friends who said, "Brother Xiong has a responsibility for grilling fish on paper, full marks for public relations, and a conscientious enterprise, and must be forgiven"; some people even said, "Your own kitchen is not necessarily cleaner than Brother Xiong's paper grilled fish."

It is worth noting that these comments that praise and give full marks to Brother Xiong's paper grilled fish have strong "synergy" and "discipline", and have the characteristics of "water army".

Take a look at the similarities in article titles.

Knowing that the public's focus has completely shifted from rats crawling into the pantry and digging the drain with a colander, this food hygiene issue has shifted to the perfect public relations of Xiong Ge grilled fish on paper.

Dong Mingzhu organized Brother Xiong to grill fish on paper and issued two statements in a row, these two public relations changes the traditional one-size-fits-all routine and finds the blame.

After these two statements.

This kind of "Xiongge's crisis public relations on paper grilled fish, you can't learn it", "Xiongge's paper grilled fish "cry", but the employees don't "cry"!", "I carry this pot, I change this mistake, I raise employees, this Xiongge paper grilled fish crisis public relations 100 points!", "Learn from Xiongge paper grilled fish, how can startups do a good job in crisis public relations?".

Many of these articles have received "100,000+".

……

It can be said that this crisis public relations is a perfect victory!

The grilled fish powder that supports the grilled fish on the paper of Xiong Ge continues to support!

Because of the outbreak of the crisis, most of the public who were hovering under the two statements of Xiong Ge Grilled Fish on Paper turned to Xiong Ge Paper Grilled Fish again, of course, anything is certainly not 100% supported by the people, and those black grilled fish powder can only roar helplessly:

"In the past few years, I have loved Brother Xiong's paper grilled fish, but compared to netizens who have forgiven Brother Xiong's paper grilled fish now, I am more happy to see his collapse, if Brother Xiong's paper grilled fish with a lot of fans has collapsed because of quality problems, then what company has a reason not to do a good job of hygiene? Connivance is never kindness, but stupidity!"

"Look at the endless messages on the Internet now, Brother Xiong's grilled fish on paper is good, but the catering company is not like this. It can only be said that behind every enterprise that has repeatedly taught us is a group of extremely tolerant diners, and we seem to have been accustomed to all this and even numb, so it is natural to regard the abnormal as normal.

Say sensibly, "Brother Xiong's paper grilled fish has now become an industry benchmark in the grilled fish industry, and it has been spread all over the country in four years, to be honest, this is too fast and anyone will have insufficient oxygen supply, but this does not mean that Brother Xiong's paper grilled fish has moral immunity." ”

squirted to death and said that he was lying in the groove Nima, looking for such a blatant whitewashing of the water army, there is really no one, and the wife is too cheap!"

But these were drowned out by the tide of likes, "Brother Xiong's successful crisis public relations voice on paper grilled fish."

Now the remarks of swiping the screen are:

"I'd better forgive it!"

"My girlfriend and I still like Brother Xiong's paper grilled fish. ”

More of the conversation is turning.

Discussions and speeches such as "Where is the public relations of the crisis on the paper grilled fish on the paper of Brother Xiong" has become the mainstream statement in the circle of friends for a while.

So much so that the core issue of the Xiongge grilled fish incident, that is, why such a national chain enterprise as Xiongge paper grilled fish has such a poor sanitary situation, was gently put aside in the midst of the hustle and bustle, like the rat that slipped into the food cabinet, was dusted, and the discussion about the "crisis" in the field of public opinion was completely replaced by "public relations".

Therefore, many media have to follow what the public wants to see and pay attention to, that is, the public relations of reporting Brother Xiong's grilled fish on paper with perfect scores.

The media were speechless one after another, for this was originally a "beating of the water dogs" and a battle of encirclement, pursuit, and interception, but how could it be so lightly inaccurate and out of focus? Nima, why are the rats no longer important, how the dishwashing sink becomes a sewage tank, and how the colander scoops out the garbage is not important! This can be a food hygiene problem that the public is particularly concerned about before!

All the fatal problems.

It seems to have been diluted as a matter of whether public relations is smart or not, and the public's long-term security anxiety seems to be together with Brother Xiong's big package of grilled fish on paper.

It flowed down the sewer.

But to be honest, the media also admired Brother Xiong's paper grilled fish for taking the initiative to apologize three hours after the media exposure, and the apology letter was not only of a very high standard, just like some professionals concluded, I carry this pot, I correct this mistake, and I raise employees.

In the current grand context where many enterprises and governments regard public relations as a tool to shirk responsibility, confuse right and wrong, and even mess around, the sense of responsibility presented by Brother Xiong's grilled fish on paper is inevitably eye-catching.

However, no matter how beautiful the response is and how wonderful the public relations are, it is still a kind of "lip service", which not only cannot change the essence of the matter, but also needs to be further observed and questioned about its actual effectiveness. Why do so many netizens, even including some opinion leaders, "As for whether you believe it or not, I believe it anyway"? Such inaccuracy and loss of focus are tantamount to putting the cart before the horse, reversing cause and effect.

But whatever!

Anyway, what the public wants to pay attention to now is the perfect and beautiful attention of Brother Xiong's paper grilled fish, and it is right to write what the public wants to pay attention to, this is traffic, which can have newspaper sales and money to be made......

So the comrades of the media followed suit.

They were born one after another in the pen, and became the gunner of Xiongge's paper grilled fish.

The next day.

These media reports were seen in the news, newspapers, and various media, and the public relations crisis of Xiong's grilled fish on paper was called all over the place, and the food safety problem was completely downplayed.

This public opinion crisis battle announced that Brother Xiong won the grilled fish on paper, and fought an extremely beautiful crisis public relations battle in the catering industry, and many media reported on the classic "public relations"!