It is foreseeable that there will be not only one such article, but also a second and third article, if it clearly lists the disadvantages of Sanshenghua. If the other party really finds the real problem, the problematic product will naturally be improved, and even apologize to the consumer. But in fact, the opponent may have found someone to test it, and no defects have been found.

The Sanshenghua series products with a price of 100~300 yuan are enough to be comparable to the mid-to-high-end cosmetics of the opponent at 1000~2000 yuan.

Many consumers are not stupid.

Seeing that Sanshenghua is easy to use, it is natural that you will be more and more inclined to buy this cost-effective product.

Therefore, the opponent is either forced to reduce the price of promotion, or through means, forcing Sanshenghua to die.

The use of public opinion articles is obviously a common method.

If the other party's article was rumor-mongering, Lin Qi would have asked the company's lawyers to go out and use legal weapons against the media, and it would not be easy to kill the media that collected money? After all, as long as the media published the opponent's article, they would definitely have to be psychologically prepared and bear the targeted attack of Mr. Lin.

But the ingenuity lies in the fact that people don't make something out of nothing, just use all kinds of doubts and speculations, and tactfully express that maybe Pechoin and Sanshenghua can't do it.

This kind of article is not written in a conclusive tone, but only suspicion, and the media and the public have the freedom to express their skepticism, right? Lin Qi cannot directly ask the legal department to clear the scene.

"It's a bad thing, it's not light, it's going to us like this!" Kevin's anger exploded, and he almost slapped the table.

Xiao Chen answered the phone, his face was not very good-looking, and said: "Boss, this article has already played a role, just now a customer went to the store to ask, is the plant essence in it harmful?"

"Hmph, I'll explain to them!" Kevin was very aggrieved, turned around and was about to leave, but was stopped by Xiao Chen.

"What are you panicking about, it's not that the boss is here, you are staying in peace, there is nothing that the boss can't handle. ”

Lin Qi lightly tapped the table with one hand and looked at several people: "This is a crisis, a crisis crisis, that is, danger and chance coexist, this time the crisis public relations, if it is not handled well, it will have an impact on Pechoin, if it is handled well, it can affect our brand sales, Xiao Chen, what do you think?"

Xiao Chen thought seriously for a moment and said seriously: "Boss, I think we should find some experts to identify the ingredients in it, so that it can be convincing." ”

"Yes, you can bring a certificate of identification in the product description. Kevin agreed, "We don't engage in any mysterious formulas, but let experts analyze the chemical ingredients in them, and tell consumers clearly that they can use it with confidence!"

"It's good to let consumers see our attitude towards skepticism, but the explanation is that in ourselves, as consumers, they will still have doubts, so the best way is to let them find their own answers, and only after knowing that it is harmless, will they identify the brand. ”

"Alright, act as soon as possible. The battle is over before the next wave of the offensive is launched. Lin Qi rubbed his eyebrows and said, "Some of the previous practices were too passive, we should take the initiative." Since some media articles say that we can't do it, then we will openly ask them to clearly point out the problem and point out that we will give rewards! We have given rewards, but they still can't weave them, and consumers naturally understand that we have no problem!"

"By making an appointment on the front page of a mainstream newspaper in Hong Kong, this afternoon, I will read 20 public relations articles, asking for advice from market consumers and professionals at a large price, and giving bonuses as long as they point out our mistakes! Moreover, we have also published some articles that find fault and found faults, and we have targeted explanations and slapped in the face. ”

"What, boss, are you wrong?"

Several people's jaws almost dropped, staring at Lin Qi in a daze.

"Boss, aren't you lifting a stone to shoot yourself in the foot, digging a pit and burying it yourself, how can anyone write about their own products that are not good. "Xiao Chen is also in trouble, what kind of routine is this boss, I can't understand it at all.

Lin Qi smiled and said: "At present, all the doubts are aimed at whether Pechoin is harmless, which is a big misleading for consumers, and what I want to do is to deepen this misleading, and in turn, ask whether our products have conclusive side effects, so that the opponent can find them! Kevin, are you confident in the quality of your products?"

"Naturally qualified. Looking at Lin Qi's gaze, Kevin puffed up his chest, "Not only is the formula in the laboratory fine, but in the production process, we also focus on quality, and we will never cheat!"

"Boss, it's a big loss......

"So the speed should be fast, our opponents are not stupid, there will definitely be other tricks, but this means, one go, and then decline, three and exhaustion, is to arouse consumer suspicion, in the conservative psychology, and then choose the commonly used old brand, in fact, is a psychological game for consumers. Lin Qi said.

Even Kevin nodded, he has been immersed in this industry for many years, and he can be regarded as a master among the masters, but he is still very careful about what he uses on his face.

The boss is very reasonable, if it is his own, even if others brag about how good the product is, he will not wipe it on his face without full certainty.

"Now consumers are still wait-and-see, within two days, I want this farce to end, and I want to double sales, do what I say, and in addition, in all major flower shops in Hong Kong, put calendula and other plants. Lin Qi thought about it for a moment and said again.

Xiao Chen didn't dare to delay, although he couldn't understand the boss's hand, Lin Qi never missed.

"Go, tomorrow, and watch the movement. Lin Qi waved his hand and asked Kevin and the others to leave.

……

Hong Kong's Gefu Street, in the 80s, this is a very famous old street, where almost all of the high-end consumer goods gathered, has been stretched until 21 years, Gefu Street has also become one of the three famous old streets in Hong Kong.

It is also a holy place for Lancôme, SK and other cosmetics, and the face is as neat as new.

Compared to today, business here is much lighter, and the clerks have more opportunities to sit and chat, which would never have been seen before.

"There's still no movement from Pechoin, I don't know what's going on?"

In the Lancôme store, the boss Chen Yilong was eager to wear it, he got Lancôme's agent in Hong Kong, and ten stores of all sizes in the vicinity were doing a lot of noise, because of the entry of Pechoin, a large number of customers were swept away at once.

"Don't worry, it's best if there is no movement, under such doubts, if they don't act, even if they have celebrity endorsements, they will suffer, consumers are not animals without intelligence. ”

A clerk from SK rushed in, and they were just watching the excitement and didn't understand these business operations, so they only got instructions from the top to stabilize sales.

But how is this line, most of them also know, the morning news, all happy, unless Pechoin can make a strange move, otherwise in Hong Kong, this acre of three points of land, will soon spread all over.

Once there is a problem in Hong Kong, it is equivalent to a cancer on the body, the mainland must be afraid of infection, the accumulation of a brand takes many years, but the destruction is only in an instant.

"I heard that the boss behind Pechoin is Lin Qi of the New Venture Group, and that Mr. Lin really dares to meddle in everything, computers, entertainment, media, toys, so many money-making businesses are too busy, and what cosmetics are there. ”

"In this industry, I have been doing it for more than 20 years, and I can't see through it, a layman, other businesses are more profitable, I have to enter the highly competitive industry of cosmetics, what do you want?"