Chapter 541: If you have money, you can do whatever you want
The sales agents in the Hong Kong cosmetics industry are chatting about their competitor Pechoin. For low-level employees, those who get wages naturally don't care about industry gossip.
However, when it comes to the manager level of the cosmetics store, the focus is naturally different, the sales volume of the store is related to the rebate, if the sales volume is not reached, the headquarters of the major brands will naturally not be more tolerant because of Pechoin.
This agent of LancΓ΄me can't sit still, and as for that PR article, almost all cosmetics have a share.
After decades of development, who is not working hard step by step, suddenly a new business emerges, and the overwhelming advertising is sprinkled, it is not so easy to grab food from their mouths.
"If you want me to say, this Pechoin thing used to be good, the spirit of Shanghai, but now it may not be good. SK clerk said.
"How good can it be, there is a lot of money for the new business, and the hand surnamed Lin is too long, and he has to be involved in any field, he is afraid that he has a heart to be president. β
A group of people are very angry, the Hong Kong market has been basically carved up by several major brands, and other brands are stationed in the corners of the corners.
They are well versed in the cosmetics market, and they know what kind of impact such a PR document will bring.
β¦β¦
Hong Kong Commercial Daily Company Office Building.
Xiao Chen was drinking tea, looking at Zhou Changsheng, the editor-in-chief of the newspaper behind the table with the bottom of a beer bottle.
"How about it, can this matter be resolved, there are still several families on my side that want to run?" Xiao Chen received Lin Qi's order, and he didn't dare to delay at all, for fear that his subordinates wouldn't be able to handle it, so he came in person.
Sure enough, as Lin Qi expected, the public relations article during the day was just the beginning, and there were still several articles on Zhou Changsheng's table.
Zhou Changsheng was slightly embarrassed, after all, he had cooperated with the new entrepreneur before, and what he said was ugly, this is the food and clothing parents.
However, newspapers and magazines are everywhere, and they only need to pay for it.
Zhou Changsheng helped the bottom of the beer bottle, a little embarrassed, he had already got the money, and said that it would be published on the front page tomorrow, but as soon as the front foot left, Xiao Chen came to the door on the back foot.
"This, we do newspapers, we also have to pay attention to professionalism, right, we have promised it, if we regret it, if this spreads, it will have a great impact on our reputation, Manager Chen, we are a small business, and your new business cannot be compared." β
"We are only seen as a business newspaper, but now everyone wants to make money, and many newspapers are robbing our customers, which is not easy to get. β
Zhou Changsheng didn't say no, nor did he say yes, he played Tai Chi with Xiao Chen.
The new venture group is also a big financier, and he doesn't dare to offend. However, now other cosmetics brands have joined forces to give a bunch of advertising fees, which makes him a little hesitant. You must know that cosmetics are a big advertiser, and a bunch of brands add up, and the advertising funds are not as good as those of the new entrepreneurship department, but only in terms of cosmetics business, it is still those manufacturers who pay more money.
"Look, what if we doubled the cost of the layout on the basis of the original?"
Xiao Chen drank the water slowly, he understood Zhou Changsheng's thoughts, there was no clear refusal, there was room for maneuver, and if there was leeway, everything would naturally be easy.
"Manager Chen, he is not a matter of money or money, this article is actually not harmful to you, it is all a conscience of domestic products, yesterday my wife also bought a copy, saying that it is very easy to use. "Zhou Changsheng is a bit off-topic.
Xiao Chen put down the cup in his hand and said: "Rules are naturally rules, I know that you are indeed a person with professional ethics, but the rest of the Wen Wei Po, Xinbao, Ta Kung Pao, etc., they are estimated to have received the same articles as you, I can assure you that on the front page tomorrow, this matter will definitely not be mentioned again." β
Zhou Changsheng hesitated, Xiao Chen was a new entrepreneur behind him, and the backer was simply not an ordinary cow, and the most important thing was money.
"Hong Kong is different from the mainland, after all, it is capitalism, I will give you to triple your original page fee......" Xiao Chen stood up, patted Zhou Changsheng's shoulder, and said, "How about it?"
Zhou Changsheng was happy in his heart, but there was a little helplessness on his face, and he grinned.
"Hey, forget it, it's just a favor for you, brother, if the others are all registered, my version is not bad. "Zhou Changsheng is very good.
Xiao Chen nodded, and said: "My people will contact you later, tomorrow's front page, I want to see our public relations article." β
Zhou Changsheng nodded, indicating that there was no problem with this, anyway, the position was already vacant.
Xiao Chen remained silent, and pulled out a public relations article from the table, which was about Pechoin.
"Pechoin has repeatedly found that the product is not up to standard, and the Chinese medicine doctor said that it has doubts about the ingredients of its plant extract. β
Xiao Chen was greatly admired, everything was the same as Lin Qi thought, there was no discrepancy in the slightest, there was indeed no positive accusation in this morning's public relations article, but the one in front of him was different, there was no vicious attack, but the impact was definitely not comparable during the day.
After saying goodbye to Zhou Changsheng, Xiao Chen kept going, all the newspapers, large and small, turned around, and later, he almost smashed the price directly in front of him.
In the evening, he dragged his tired body into Lin Qi's office.
"Boss, everything is done, these grandsons are vampires, and the price is rising. "Xiao Chen complained a lot, not all people are the same for Zhou Changsheng.
Lin Qi smiled and said: "Don't care about this little money, if this matter can be done, the profits brought to us are very good, which is equivalent to doing a publicity, which can play a good role in improving the credibility and status of the brand." β
After a sharp knock on the door, Hathaway walked in briskly.
"Boss, today's sales are not optimistic, and there have been several questioning incidents, among which I don't know if it's a trust, or a product allergy, and there is a trouble. β
Kevin said that there is absolutely no problem with his product, it is allergic, and it is also a 1 in 10,000 chance, if you are allergic to Pechoin, then other cosmetics should be allergic. Hathaway added.
Lin Qi touched his chin, and said with a flat expression: "Acting is naturally a full set, whether it is a trust, or a real national, these trivial things can't affect the overall pattern, it's normal to have a little difficulty in the early stage, let Kevin correct his mentality, he doesn't just want to make cosmetics, he needs to use his brains to become bigger and stronger." β
For everyone's reaction, Lin Qi was a little helpless, Kevin was not surprised after all, Hathaway is still not sensitive enough to the market's sense of smell, which needs to be started little by little, and when it matures, it can operate better.
After a night of nervous waiting, on the second day, except for Pechoin, all other cosmetics brands in Hong Kong were cleaning diligently and preparing to welcome customers.