Chapter 176: Co-production of "Journey to the West"
Half a month has passed since Li's TV was renamed and the station logo was changed, and in this half a month, TVB of course made a series of sniper actions, trying to take advantage of the opportunity to snipe during the replacement of the boss of Xingchen TV. Pen % fun % Pavilion www.biquge.info
But Stardust Station doesn't eat this set at all, "he is strong, he is strong, and the breeze blows the hills", ignoring TVB's various actions. Just follow your own plan, cut off garbage programs, and incubate boutique programs.
In addition to spending a lot of money on TV dramas and animation content investment, in October, it relied on a low-tech "Saturday Millionaire" to attract a lot of ratings.
At the beginning of November, the food program "A Bite of China" was launched, which attracted a lot of attention. Originally, many food programs were flat and straightforward, even if they taught cooking, they were just looking for a beautiful and handsome guy on the spot and cooking some home-cooked food according to the recipe. Whether it's photography, editing, commentary, and background music, it's very average.
However, "A Bite of China" adopts the exaggeration of movies and the realism of documentaries, coupled with anime-like commentary, and through first-class photography and editing, the details of the food production process are clear, as pleasing to the eye as art. At the same time, the commentary is full of legends, which has whetted the audience's appetite.
The first article "Nature's Gift" alone introduces various ingredients, which has already aroused the attention of the whole Hong Kong.
After that, there were also the scripts of the first season of "Tip of the Tongue", which were originally produced in parallel worlds, such as "The Story of Staple Food", "Inspiration for Transformation", "The Taste of Time", "The Secret of the Kitchen", "The Harmony of Five Flavors", and "Our Field".
The script given by Lin Qi is not very detailed, but it has already given various selling points and gimmicks.
Even if the program is made, it still feels inferior to CCTV's "Tip of the Tongue", but this is mainly because CCTV is a local tyrant later, and a quasi-documentary is no less than a movie, and the documentary can only be filmed well by the world's top TV stations. Like Hong Kong TV stations, it is relatively difficult to make wonderful documentaries.
At present, whether it is funding or experience in producing documentaries, Xingchen TV is not at the same level as CCTV later. Therefore, Lin Qi can only put forward film-level standards and use the concept of film shooting to think about how to seduce the audience's interest.
In the end, this pseudo-documentary was made, but the script was different from the CCTV version. But the selling point is the same.
For the same script, if the full score is 100 points, the original version of CCTV is counted as 100 points, and the Xingchen TV's can probably reach 70 points. But this is not easy, at least, the quality level of "A Bite of China" has not only brought some ratings to its own TV station. In addition, the pseudo-documentary was later translated into more than 30 countries and exported to more than 50 countries around the world.
This version has always been considered a classic, but decades later, CCTV was not satisfied, and asked for the consent of Xingchen TV to remake "Tip of the Tongue", which completely persuaded foodies all over the world with its strength.
……
After the ratings of Xingchen TV gradually stabilized, Huang Xizhao took a group of new start-up film and television companies and the team of Xingchen TV to start a trip to the mainland. The group passed through Shenzhen, Guangzhou, Shanghai and Beijing, and the entire mainland trip lasted for a month and a half.
Successfully signed a number of cooperation agreements with Guangdong TV, Shanghai TV, Beijing TV and CCTV, and the first batch of results was to sell the copyright of TV series such as "Silkworm Transformation", "Huo Yuanjia", "Earth Kindness", "Chen Zhen", "Ma Yongzhen" and so on.
The price is very cheap, and the copyright of each episode of the TV series is only 1,000 yuan. It is much cheaper than the mainland's self-made dramas, so as to attract mainland movie stations to buy Xingchen TV's programs.
In addition to "Silkworm Transformation", which has 60 episodes, most of the other TV series only have more than 20 episodes. Even if the TV series is authorized to many TV stations, the total copyright income is less than 1 million yuan.
At the same time, Huang Xizhao signed a co-production agreement with CCTV for "Journey to the West", with a total investment budget of 10 million Hong Kong dollars, 8 million for Xingchen and 2 million for CCTV. In terms of copyright, Xingchentai obtained overseas copyrights. CCTV is already very satisfied with obtaining the domestic copyright due to its small payment.
That is to say, at this time, the trip to China did not directly bring income, on the contrary, because of the investment in "Journey to the West", 7 million cash was pasted upside down. And if you want to get a reward, you need to wait until this high-quality TV series is completed.
For such a TV series that has invested a lot of money, both CCTV and Xingchen Channel hope to shoot it well. Therefore, there will not be a perfunctory shooting completed in a few months, but to learn from experience all over the country, and even go abroad to learn from experience and shoot when necessary.
Historically, due to limited funds, "Journey to the West" started filming in August 82 and was filmed successively in 88, and only 25 episodes were filmed. The cost of money is not low, more than 6 million yuan. Because, while filming, the price of goods is constantly increasing, and in addition, it takes time for the crew and other funds to squeeze out toothpaste, and it also costs money in the waiting process.
Now, with a one-time budget of 10 million, of course, it doesn't take that long to shoot. However, this TV series is still very grinding, and it was filmed from 82 to 85.
As a representative of the investor, Huang Xizhao almost thought that the money was cheated by the crew, at least for a long time, until the whole TV series was completed, and Xingchen TV earned no less than 50 million yuan in 85~86 years by selling the copyright of "Journey to the West". In the following decades, relying on the long-term copyright sharing, the cumulative income was not less than 200 million.
Decades later, Huang Xizhao, who chose to retire in Shenzhen Linqi Villa, said frankly: "When the boss asked me to invest in "Journey to the West", I always doubted whether the project could pay off, and later, this TV series earned 200 million. At that time, there were 200 million in Hong Kong, and you could build a cinema chain of more than 20 large cinemas and immediately become one of the cinema giants. Or, our boss invested in Li's TV station, and he invested more than 200 million yuan, and it is conceivable that "Journey to the West" has almost earned back most of Li's TV station. Until the return of Hong Kong, all the TV series were not as profitable as "Journey to the West". The TV series that is really more profitable than "Journey to the West" will have to wait until the Internet era in recent years, but ...... Money is not as valuable as before, taking inflation into account, the investment in "Journey to the West" may be the most successful investment in Xingchentai. ”
……
Starting from "Journey to the West", Xingchen TV gradually began to try the way of co-production, and cooperated with CCTV and local stations in the mainland to shoot many TV series. With the help of this cooperation, Xingchentai has become one of the first giants to have laid out the domestic film and television industry.
And because the domestic agent system has not yet been established, a lot of cooperation in the entertainment industry needs to be introduced through "acupoints". However, this kind of "acupoint" introduction is often very informal, and the probability of being deceived is very high.
And Xingchentai and the newly established film and television entertainment company, because of the company's large scale and reliable reputation, often ask those artists who are formally organized to sign a contract.
Under normal circumstances, these artists who have cooperated with them all agree to sign contracts very simply, and they don't feel like they have sold themselves, but have a sense of security in an organized and organized manner.
It is precisely by virtue of this layout that the newly started film and television entertainment company gradually signed thousands of well-known artists and directors in the industry between the 80s ~ 90s.
But in any case, the industry knows that signing a contract with a new entrepreneurship department may not be the best solution, but it is certainly not the worst choice.