Hong Kong, 15 October 1981. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

New Venture Electronics and Philips jointly invited hundreds of media to rent the cinema of Golden Harvest Company and hold a grand press conference.

"Xinfei Electronics has been incorporated with a registered capital of $100 million and is 50% owned by Xinchuang Electronics and Philips. Lin Qi announced with great momentum, "The reason why we announced the joint venture is because of a subversive product - CD record player, which will have the power to shuffle the world's record industry, and after its introduction, traditional vinyl records and music tapes have become obsolete!"

Lin Qi imitated the appearance of later generations of Jobs, Rebus and various Booths on the stage to promote their products, holding a CD player and a box of CD laser records in a high-profile manner.

"The history of the development of human civilization is not only the history of inheritance, but also the history of inheritance, which needs to have a carrier to record information. Human beings recorded information, and at first, simple information was recorded on stones and ropes. Later, rudimentary information evolved into a more advanced written language, and gradually used wood, leaves, bamboo, and other carriers to record history and various complex information. Later, with the invention of paper, paper made it easier to preserve and pass on words and knowledge, and human civilization once again made a qualitative leap. ”

In line with Lin Qi's publicity, slides appeared on the screen of the theater.

The media reporters present did not show impatience, after all, Lin Qi had deliberately practiced for a few days, and he used the tone and atmosphere very skillfully.

This way of tech company owners promoting their products at the front desk has gradually become a routine in the future. But in this era, it is still very new, and using one's fame and status to let the boss of a large enterprise promote his products in front of the media is even more attractive than celebrity endorsements.

At least, the media present felt that this was a very news product launch. Therefore, all kinds of people have taken voice recorders, tape recorders, or hard work to write down the key points.

“…… Two thousand years after the invention of paper, humans have once again invented electronics and semiconductors. Later, human beings invented film, tape and other carriers to store sound, images, photos, music and film were invented, and human beings can better understand what happened in the past history through images and sounds, not just words and ......"

"Today's laser storage is another important technological breakthrough in the inheritance of human civilization after the invention of paper, tape, film, etc. In fact, LD DVD players existed a few years ago, but they were analogue signals similar to televisions, and large laser machines were as bulky as VCRs and could not be easily carried. On top of that, analog signals don't make for a better transparent and clear music experience......"

"So, our scientists went further and made a CD! A true CD technology standard turntable, no longer an analog signal, but a complete conversion of sound into a digital signal, which is stored in a half-thin CD disc......

"Turning information into numbers, a CD can store up to 600 MB of information! What is this concept? -- This is equivalent to more than 400 floppy disks of 1.44 MB, and the market price of floppy disks is currently 5~10 US dollars a piece, and our CD is hundreds of times larger than the capacity of a floppy disk, but it is even cheaper than the production cost of a floppy disk. The laser reads the signal with virtually no wear on the disc...... So, it lasts longer than tapes, videotapes, vinyl records. Because of the wear and tear of tapes and vinyl records, there will be more and more noise over time. But CD records don't, laser reading data, the wear and tear on the CD disc is negligible, so it has a unique clear and transparent sound. There is a clear and transparent sound that has never been seen on VCRs, tapes, vinyl records, televisions, radios, and any other medium on which music is played! To prove that what I say is true, I will play a CD song on the spot. ”

Next, Lin Qi opened the record player in his hand and carefully put the CD into it. Next, the play button was turned on.

"When is the bright moon, ask the wine to the sky......"

This song by Su Shi, later composed by Liang Hongzhi, was sung by the future diva Faye Wong for the first time in the famous song "When Will the Bright Moon Be".

It's not just that there is no noise, it's the quality of the song!

If the song is not good, it will not be attractive with or without noise.

The audience was quickly shocked by this heavenly sound!

Even though Hong Kong's Cantonese songs are dominant, there is also a certain market for Chinese songs. Moreover, good songs are not divided into Chinese and Cantonese, even if you can't understand it very well, you will still be intoxicated by it.

In addition, people are used to hearing the sound of cacophony tapes and vinyl records.

For the first time, pure transparency was heard, and the cacophony of machines rubbing records and tapes was completely inaudible except for the music itself.

Subsequently, more than a dozen famous songs in different languages were played in a row, and bursts of applause rang out from the scene.

Ke Cilei, a representative of Philips Group, who is also currently the chairman of Xinfei Electronic Technology Co., Ltd., came to the stage and said with a smile: "As our partner Lin Qi said, this is an epoch-making product! This is the first time that Philips and Xinchuang Electronics have jointly developed a product, and the product name is ICD, and the price after listing is 399 US dollars...... In the early days of the market, the price did not form a price advantage for cassette tapes and vinyl records, but we believe that the quality of music is affordable. The crystal clear sound quality is unique in the world!"

There was another round of fierce applause!

The selling price is $399, which is stuck at the cost price for shipping.

At present, the ex-factory price of ICD is $350, and the gross profit per unit is only $49 when sold at such a low price. Coupled with the various operating costs and marketing costs, it simply does not make money to bring to market.

However, New Venture Electronics and Philips have their own plans. The purpose of the new start-up electronics company is to move the CD industry chain to Hong Kong and Shenzhen, and without huge shipments, there will be no development of the industrial chain.

Philips, on the other hand, is rapidly expanding the sales of ICD record players, thereby promoting the sales of its subsidiary PolyGram, and the current Polygram company has begun to prepare to make various music copyrights into CD records and sell them again.

According to the negotiation between Xinchuang Electronics and Philips, part of the profits from the distribution of CD records will be transferred to Xinfei Electronics.

The CD disc itself is also entrusted to Xinfei Electronics for burning, and the market price of each record is ready to sell for 9~15 US dollars. The gross profit margin of the disc is too high, the production cost of a disc is less than 0.1 US dollars, and burning music with a blank disc can be sold for 9~15 US dollars, which can also be called a huge profit.

And the vast majority of this windfall profit is Philips' Polygram Records, and Xinfei Electronics can get $1 for labor from a record. But if the market is hot in the future, it can also turn to huge profits......

Shortly after the launch event, ICD turntables were first available in Hong Kong.

Although it is expensive, two or three times the price of a cassette recorder, Hong Kong is a city of five million people, and the per capita income of the entire city is second only to Japan in Asia. And, in a city of 5 million people, there must be a large number of music enthusiasts.

For many enthusiasts, the price of 2498 yuan is not astronomical. After all, there are too many things that burn money more than a record player in the music industry.