ICD debuted in Hong Kong and sold more than 3,000 units within a week, which is incomparable with the handheld of Xinchuang Electronics. Pen ~ fun ~ pavilion www.biquge.info is compared with traditional vinyl record players and music tape recorders and other products, the sales volume of ICD record players can only be said to be very niche.

But Philips is already very satisfied, after all, in the case of CD player prices, the initial consumer buying is a sign of its success. What's more, the buyers of ICD record players also reflect the true character of audiophiles, with a total of 15 kinds of new music CDs released with CD players, and the average user who buys a CD record player buys 10 CD records per capita in a short period of time.

And most of these records are records made from the copyright of some classic old songs of PolyGram, and there is no serious creation of a new CD record.

The only new record is the single album "When Will the Bright Moon Be There" commissioned by New Venture Electronics Company, which is priced at 58 Hong Kong dollars, which should be considered a relatively expensive price. However, because of the sound of nature, sales in Hong Kong exceeded 2,700 copies. In other words, nine out of ten buyers of ICD record players also bought the single record of "When Will the Bright Moon Come".

The name of the singer of "When Will the Bright Moon Be There", Lin Qi also casually reported the name of the original singer "Faye Wong".

As a result, many music lovers have asked: "Who is Faye Wong who sings "When Will the Bright Moon"? Is it a singer signed by your new start-up electronics company that is preparing to enter the music market?"

The employees of the new venture electronics company are also inexplicable about this singer, but they said in a unified voice: "Miss Faye Wong is a non-professional singer, singing is only her hobby, in order not to affect her daily life, she is unwilling to be exposed." You think the eggs are delicious, so why do you care which hen it is?"

This explanation did not satisfy many music lovers.

Since then, there has been one more insoluble mystery in the entertainment industry, "Who is Faye Wong, why is the song so popular, but she is reluctant to show up?"

Until the end of the 80s, in a music talent show, a singer named Wang Jingwen covered the songs of the mysterious artist Faye Wong, and actually sang almost the same effect...... Of course, later Wang Jingwen's singer was packaged as Faye Wong.

Although her singing voice is almost no different from that of Faye Wong, who never showed her true face at the beginning, she can only become the shadow of the legendary artist, and her acting career can only be bought by the market by covering the songs of the mysterious artist Faye Wong in the 80s. Because she has always been a cover, she has never been able to become a first-line music diva, and she is only a second- or third-tier artist......

With the emergence of ICD record players, with the influence of Philips Group and PolyGram, ICD record players gradually began to spread in the United States, Japan, and major European markets......

In October 1981, ICD achieved 30,000 units in the global market, and PolyGram worked intensively to make the rights of classic old songs into CD records. Using CD records as a gimmick to make them clear and transparent, without noise, repackage those old records that have been released for many years and sell them for sale.

Stimulated by the launch of the ICD, Sony Corporation of Japan had to start releasing the "CDP-101 player" in advance, but the price of this player is as high as 674~900 US dollars, and the price of CD discs is about 15 US dollars......

In addition to Sony, Panasonic, Pioneer, Ricoh and other companies have also successively obtained CD patent authorization, and are also preparing to join the upcoming CD record player war.

Of course, in this CD player war, Japanese companies do not have an advantage. After all, whether it is cost, technology, or music copyright, etc., Xinchuang Electronics and Philips have reflected complementary advantages.

Although there are many and strong consumer electronics manufacturers in Japan, Japanese manufacturers in this era are still far from being comparable to the Philips Group, which controls Polygram Records, in terms of music copyright.

Historically, Philips' failure was due to the slow development of CD player products, which was far from being able to compete with Japanese manufacturers in terms of efficiency. At the same time, the production cost is also significantly inferior to that of Japanese manufacturers, and of course it is not competitive.

The cooperation with Xinchuang Electronics just makes up for Philips's two major shortcomings, making its CD record market stable in Asia and Japan.

……

When Lin Qi was a little proud of the success of the CD player, the main business of Xinchuang Electronics was a bit of a backyard fire.

"Boss, Nintendo's new game "Donkey Kong" has been listed in Hong Kong for ......" Zhao Ruofei, who was in charge of the development of "Tank Wars", reported to Lin Qi, "Now Hong Kong's non-new entrepreneurial game halls have introduced at least 100 Donkey Kong ......"

"Donkey Kong?" Lin Qi said, "buy one back and study it!" As the owner of a new startup, Lin Qi knows that games are important to the company******* industry is a gold mine for growth and profit. The current video game industry has just entered the market size of 10 billion US dollars, which is slightly inferior to the film industry. But more than 30 years later, the market size of the film industry is only $30 billion, but the size of the game industry is much more than $100 billion.

Moreover, it is extremely difficult for the $30 billion film market to grow, but even the $100 billion gaming industry still has the ability to grow rapidly.

From arcades, handhelds, TV consoles, PCs, online games to mobile games...... Although the wind direction of the game market has been changing, what remains unchanged is that the big-selling games will always be "profiteering".

In the entire entertainment and culture market, games are the most important!

"I've bought a prototype!" Zhao Ruofei said, "The price is relatively expensive, it is said that it sells for $2,500 in the US market, and it sells for 15,000 Hong Kong dollars." ”

Lin Qi nodded, knowing the power of the Donkey Kong series of games. This game, a part of the idea that was scrapped, was later made into Mario Bros.

In addition, the "Donkey Kong" arcade itself allowed Nintendo's North American company to gain a firm foothold, thus laying a solid foundation for the global release of later FC console games. If Nintendo did not lay out the North American market, it would not be able to seize the opportunity brought by the collapse of Atari!

The mechanism of the new venture electronics company is very different from other large companies, the difference is that the new venture electronics company is an independent small project, and the team of each small project receives resources from the company, but also enjoys dividends, and even can enjoy a part of the autonomy of R&D and operation.

At present, the "Tank Wars" project team has gradually become the company's largest arcade project team. Because, the market for "Chinese Cube" has shifted to handhelds, and the arcade has ceased to sell at present.

As the company's second arcade machine, "Tank Wars" has sold more than 50,000 units and contributed more than 100 million Hong Kong dollars to the company's net profit. It is a new start-up electronics company, second only to the "China Cube" handheld computer of the big profit. In the arcade market, it has surpassed the arcade version of "Chinese Cubes" in sales.

Compared with console games and handhelds, Zhao Ruofei prefers arcade machines. After all, arcade machines can use better hardware and play better games than computers, consoles, and handhelds, and in this day and age, if you want to play the best games, you can only find them on arcade platforms.

Console games lag behind the arcade market by at least 5 years, and that's because arcades are expensive and can stack up performance.

Home console games, however, need to take into account the spending power of ordinary families, so cheap technology is often chosen over the most advanced technology.

Zhao Ruofei led the way and brought Lin Qi to the R&D and production workshop of the arcade.

There are already more than a dozen people surrounding a new machine, which is not a new machine from a new startup, but Nintendo's arcade machine Donkey Kong.