"Initial marketing plan to introduce our products to some of our regular customers in the U.S. market. After the printer product opens up the situation, further expand production and advertising to attract more new users. ”

Wang Lie's confidence is a little insufficient, after all, although Wang An Computer Company received capital injection from Lin Qi last year, the company's operation itself is still at a loss. The annual loss in 87 years was 150 million US dollars, and the loss is expected to be between 1~200 million US dollars this year.

Wang An Computer has less than $400 million in cash reserves available on its books. To put it simply, Wang An's computer time is running out, and if he continues to lose money for a few more years, he will consume all the cash reserves on the account.

"This may not have a good effect, and now the printer market is in the stage of horse racing. If the promotion speed is slow, it will quickly be distanced by leading companies such as HP. The office printing market is in a stage of rapid explosive growth, so we can't miss the opportunity to occupy the market for the sake of prudence. Profits can be low, and even early losses can burn money, but the market share must be among the top three in the world. In the future, the printer market will be very cruel, and the share will be concentrated in the hands of the top few giants, and the top three will not be able to do it, and the back will almost wait to die!"

Lin Qi said while thinking.

His idea was simple, switching between time and money. Either it is to exchange time for money, and the product sells slowly, but it should be steady, suitable for products with less capital and not too fierce competition. However, for emerging industries that are fast-paced and need to quickly occupy the market, the most important thing is not early profits, but time and market share. 、

If you miss the market that is the best to occupy the market and cultivate user reputation, the cost will be more expensive in the future if you want to gain the market.

In the 20th century, Lenovo was a case of failure, known as the Lenovo of American conscience, and all kinds of products followed behind American companies. When everyone was ready to withdraw from the market, they began to run over to pick up the rags. There is no choice to enter and seize the market at the beginning of the industry. So, Lenovo basically does everything, but nothing!

Even if Lenovo relies on the domestic government to procure the market of drought and flood protection, it is gradually not doing well in the PC market. Even, Lenovo later made printers, it was decades late, even if the product is not very bad, but after users are used to the products of HP and other companies, there are fewer printers from Lenovo.

"Now the U.S. market is in the stage of transformation from word processors to office computers and office printers. Lin Qi said, "How many users are there in the word processor now? I mean, users who are still doing after-sales maintenance and purchasing consumables every year." ”

"There are probably more than 5 million!" Wang Lie thought for a while and said, "Although we have been doing the office market since the 70s, the word processor does not have an advantage in the office market now. The software on Pangu, PC and even Apple computers is more convenient than the office software on word processors. Therefore, the number of users of word processors is constantly decreasing, and the number of existing users is decreasing by hundreds of thousands every year. However, until the old word processors are completely scrapped, there will still be a large number of users for the time being! We expect that by the early 90s, the number of word processors will probably drop to less than one million. ”

That's because word processors are expensive. Thousands of dollars or even tens of thousands of dollars to buy a word processor. Even if many companies see new office printing equipment in the market, they will not eliminate these expensive and outdated devices for the time being. After all, Wang An's word processing machine, although it has few functions, is still very professional in processing office document printing and copying.

Many standards for printing and copying documents are even based on the standards launched by Wang An's company.

It can be said that in the office field, Wang An's word processing machine is indeed the prototype of later computer office printing. Computer offices and printers are better than Wang An's word processors, mainly because computers are more versatile, and can be used for more work and entertainment purposes in addition to processing documents and printing.

"It is precisely for this reason that Wang An's printer should be switched to the main product faster!" Lin Qi said categorically, "If Wang An's printer is not successful, then the probability of Wang An's company surviving in the future will be lower." Of course, you don't have to worry, we can use our advantages to promote the product faster!"

"What advantages do we have?" Wang Lie was stunned, although Wang An had experience in office equipment. However, the word processor is completely different from the printer that is commonly used in the office today.

"We have money. Lin Qi's face was not red, his heart was not beating, and he said.

"Rich?!" Wang Lie suddenly became interested. Of course, he knew that Mr. Lin was rich, and although the performance of Xinchuang Electronics Group, the core asset of the Xinchuang Department, was not announced, he only looked at the listed companies, Xinfei Electronic Technology Company, which was a first-class rich guy.

Xinfei Electronic Technology, which is the only one listed in the unpopular market, relies on the monopoly of VCD, CD-ROM and other popular products in the world. The annual revenue has exceeded 20 billion US dollars, and the profit is as high as more than two or three billion US dollars. As a result, the company is currently worth more than $50 billion.

In this company alone, the new entrepreneurship department accounts for more than 40% of the shares, and holds a market value of more than $20 billion. And Lin is always the only major shareholder and actual controller of the new entrepreneurship department, that is to say, just looking at the market value of a listed company, Lin Qi should be worth one or two billion US dollars.

What's more, Xinfei Electronic Technology Company is not the core asset of the new entrepreneurship department, that is. According to conservative estimates, Lin can always rank in the position of the richest man in Asia. But if all the finances of the new entrepreneurship department are really made public, basically, Lin Qi can quickly refresh the global rich list and occupy the position of the richest man.

However, Lin Qi is not interested in this kind of false name, so he never announces how many people there are in the new entrepreneurial electronics group. People speculate about Li Linqi's wealth only by looking at the market value of the shares of listed companies he holds in major markets.

Less than also came over, less than is clearer, Mr. Lin rarely mentions using money to solve problems, even if there is, it is even a plan to spend money.

Mr. Lin said, this problem is really a bit difficult for us, the American market, after all, is different from the domestic market, and the habits of use are also different. ”

Wang Lie was slightly embarrassed, he should have been very familiar with the American market, but he also knew how much weight he had, and before coming back, his father asked him to hand over this problem to Mr. Lin to deal with.

Lin Qi did have a way, he took a sip of tea, and then said slowly: "But all customers who use the printer generation and Pangu 2.0 software, for each printer, we can subsidize a $100 rebate coupon." Only 100,000 sets will be issued in the early stage, and if this sales volume is exceeded, there will be no coupons!"

"Coupons?" Wang Lie was puzzled, "What coupon?"

It can be understood as a threshold coupon, which is limited to the purchase of Wang An's products. It can be used including office printing consumables or purchasing printers. Lin Qi explained, "Generally, printers have to buy a lot of consumables, so a $100 coupon is equivalent to giving money." Unless the user himself takes the initiative not to use the coupon, otherwise, this is a real concession. Limited to 100,000 units, this is also to ensure that users can be attracted to snap up at the beginning and lock in the order volume of the first 100,000 units. After that, slowly figure it out, and gradually increase the follow-up sales of the product!"

"As for the investment in advertising, it is placed in the mainstream media in the United States, and the main point of publicity is to send a plan to Huang Xizhao first, so that he can deal with it. ”

As soon as Lin Qi's voice fell, Wang Lie and Xiao were taken aback, each set of $100 subsidy, then the profit is less, you know, Pangu 2.0 office software, cost $10 million in research and development costs, but it is given away for free, all relying on the printer to make a little gross profit. As a result, now that it is so subsidized, the first 100,000 units are simply not profitable!

"Mr. Lin, is this concession of $100 too big?" Wang Lie said tentatively, although it is a coupon, but the coupon can make the money use, what is the difference between this and giving $10 million to users?

"It doesn't matter, the key is to spread out sales in advance and earn $100 million in revenue with a small goal. In the beginning, the new product could not acquire 100,000 users in a short period of time, which was not conducive to subsequent development. ”

Lin Qi waved his hand, indicating that the matter was decided.

"By the way, don't worry about the premise of investment. If Wang An Computer Company has financial difficulties, it can issue interest-free loans, and I can personally borrow less than $1 billion to Wang An Computer Company without interest!"

Wang Lie couldn't help but pause, and was really shocked by Lin Qi.

$1 billion interest-free funds......

Nima's, if there is really such a large amount of money, only the bank to eat interest, can turn the current performance of Wang An Computer Company from a loss to a profit!

Really......

Lin Qi is really rich!

And with money, you can indeed do whatever you want!