In 1984, HP's technology was first applied to HP Thinkjet printers, and the inkjet printer market became a leader. And it didn't take long for the launch of the company's most successful printer product: the HP LaserJet printer. Even in the 21st century, HP's laser printers have been regarded by the industry as the world standard for laser printers.

Many users evaluate Japanese and HP printers, and generally believe that HP's printers are more durable and have a lower failure rate.

HP not only has a high market share of printer products, but more importantly, it is in a leading position in some core patents. Many new players, without HP authorization, may not be able to bypass many patent barriers of inkjet and laser printing.

The printers launched by Wang An Computer Company naturally inevitably use HP's patents. However, long before the collapse of Wang An's computer, a series of patent exchange authorizations had been carried out with HP, so that Wang An Computer Company had no patent problems in developing printers.

At this stage, Wang An Computer Company has just entered the printer industry, and for the sake of safety, it is better to launch a more mature inkjet printer first.

As for laser printing, although it is also under development, it will not be launched until the product is mature.

Wang An printer 1 is an inkjet printer. The technology required to manufacture such a printer is lower, and even a domestic foundry in China can manufacture it after obtaining authorization, so it can be mass-produced at a low cost.

Of course, inkjet printers are more expensive than laser printers in terms of printing speed and long-term consumables costs. However, this will have to be used for a long time to have a cost disadvantage.

In general, the company is just starting out, with inkjet printers, the cost of the machine is lower, should be the first choice for entry. When the business stabilizes and costs are needed for a longer period of time, it is necessary to upgrade the machine to a laser printer.

Wang Lie is very familiar with his company's newly developed products, and loaded the machine with A4 paper, which printed the text, pictures and documents respectively, with a string of slight noise, the whole printing process is almost not jammed, and the printing pause is relatively smooth.

Lin Qi took out a piece of paper that had been tested and printed, and saw that the handwriting was clear, which was no less than the HP printer purchased by the new venture electronics group.

"Very good, what about the quality and service life of the machine?" Lin Qi also had some praise, Wang An Computer, as a former big brother, has had many proud achievements, and the facts are the same as what he said, but he didn't choose the right path.

Just like Nokia back then, after the appearance of touchscreen phones from Apple and Android, it also insisted on producing feature phones with keyboards. Moreover, it is possible that Nokia's Symbian system will be changed to a touchscreen operating system. However, due to the arrogance of its executives, the transformation was many years late. caused the oligarchs of the original mobile phone industry to fall from the clouds.

Lin Qi once thought that a large mobile phone manufacturer like Nokia needs to have technology, an operating system ecology, and a market. Merely...... The strategic mistake of insisting on the production of products destined to be eliminated and ignoring the development of technology will lead to an unprecedented fiasco. From the perspective of later generations, Nokia's management actually had a lot of time to make better decisions to save the situation, but Nokia made a series of stupid moves, such as the initial rejection of the touchscreen mobile phone scheme. Later, although it accepted this plan, it foolishly abandoned the Symbian operating system ecosystem with hundreds of millions of existing users. Even later, the Symbian system came out with a touchscreen version, but no manufacturer has adopted it. In the history of the parallel world, Nokia's most correct decision should have been to see the rapid follow-up of the popularity of touchscreen mobile phones, and the fastest speed to upgrade the Symbian system to the touchscreen version.

Now, Wang An Computer has transformed in time, abandoning the word processor market, which has no future, and launching a more cost-effective printer.

Regardless of the brand effect of Wang An computer in the office market, only considering the office printing market at this stage, it is in a period of explosive development, and it is absolutely right to choose this industry!

Lin Qi's self-evaluation that this kind of strategic decision is very correct.

"We tested 100 printers with uninterrupted continuous work, and it took an average of more than 100,000 pages to fail before they failed. If it's 100 pages a day, it will take 3 years to have problems. Our after-sales service is also 3 years, basically, during the after-sales period, the probability of failure is very low. Wang Lie is very satisfied with this result, even if it is launched by HP, it is nothing more than that.

Of course, the office equipment launched by HP is more diverse, and the type of printer is also more complicated, Wang An printer generation, the paper used is also relatively limited, only using A3A4 paper printing.

As for printing color photos and stuff, well, the printers of the 80s basically can't do it. It was only after the 21st century that companies such as HP and Canon used printing photos as a gimmick to try to attract more users to buy printers.

Being able to print high-definition photos is the level of technology decades later, and at this stage, printers only need to be able to print documents and certificates.

"How much does it cost?" Lin Qi's eyes changed slightly, this result is already very good, but this printer has relative limitations, and the rest can only look at the price.

"$880. Wang Lie said.

"This price, in terms of the market, is a little more expensive. Lin Qi shook his head, "Large companies that don't care about the cost would rather purchase more expensive HP! And small and medium-sized enterprises that care about the cost, this price is not too tempting!"

Wang Lie secretly glanced at Lin Qi more, and felt that Mr. Lin's paranoia about cost performance was to the extreme!

$880 a printer, moreover, is produced by a big brand like Wang An, it's already a good deal, okay? You know, Wang An Computer Company's previous production of the preferential version of the word processor, only with a very small black and white screen, CPU and other chips are very scummy, integrated printing and copying function, the lowest price of the one is more than 1500 US dollars!

Under normal circumstances, the main products of Wang An's company are priced at more than 3,000 US dollars!

Wang Lie said: "This price is about 20% lower than similar products on the market, but it has not yet achieved an absolute cost-effective advantage. However, in terms of our hardware, the initial cost control can not be done to the extreme, and the comprehensive profit of each price does not exceed 100 US dollars, taking into account the after-sales service, it is almost unprofitable. ”

Lin Qi looked at it hastily, and immediately put it down and said: "This cost performance is not enough, are there any other selling points?"

"Office software, when we sell the hardware of the printer, we will give away the office software of Pangu 2.0! Office 2.0 is almost a perfect match with the printer generation, and even, after installing the Pangu 2.0 office software, even the driver of Wang An's printer is automatically installed. ”

In addition, the office software is also equipped with hardware fault detection, as well as auxiliary prompt functions, such as automatic reminders when ink cartridges are used up. ”

"To put it simply, the biggest selling point of our equipment is that the supporting office software is powerful and fool-proof!"

Wang Lie thought about it and found some information from the briefcase.

"Mr. Lin, we also need such products. Xiao couldn't help but interject.

Lin Qi nodded, the ease of use of the software and hardware system is obviously also a very good selling point, some customers may not consider the absolute low price, but will seriously consider the ease of use. If you buy a thing back, the operation is more complicated, and the learning cost is relatively high, then the user may hesitate again and again.

However, if it is very easy to use, then I am afraid that it will attract a large number of new users to buy!

You must know that the current printer market is still in the promotion stage, and the major brands are competing for the incremental market, not the stock market. Many new users in the incremental market have never used office printing equipment in the past, and if they use it for the first time, the most critical selling point is that it is easy to use!