Led by Chang Guangxi, Lin Qi and Meng Xin, they toured Felix Animation Company.

"Mr. Lin, you see, this is the scene map we made yesterday, we decided to choose Guilin, the landscape is good, and most of the martial arts fight scenes also take place there, the 3D scenery model in the animation is from the real scene to find some distinctive essence, made. "In animated films, not all drawings are imaginary.

Models of buildings, people, etc., often need to be framed from reality. After that, little by little, we built up an inventory of model materials unique to the animation company. When necessary, it is possible to invoke the model of those companies' exclusive copyrights.

This requires not only advanced technical skills, but also artistic talent.

Without artistic talent, it's hard to make great animation, even with the best software and hardware in the world.

"As for this animation, we have to reflect the selling point of the panda. At the same time, a lot of traditional Chinese kung fu needs to be used in real action design! It seems that this animation is for children, but in fact, it is not the case, the plot and details must be done to the extreme, and every grass and tree must be lifelike. Moreover, it is a more complex 3D animation than 2D animation, and the 3D animation of garbage is easy to do, and the difficulty of high-quality 3D animation is very difficult. Chang Guangxi said, "At present, the hardware technology required for this animation is beyond imagination! Even if we have a supercomputer that is more than twice as good as the supercomputer that is publicly available in the world, the performance is still not enough!"

"It's okay!" Lin Qi said, "The standard of supercomputing has been rising, according to the rules of Moore's Law, if it doubles in 1.5 years." After three years, the performance of the supercomputer can also be increased in the process of use!"

As for the cost...... Lin Qi doesn't mention it!

Burning supercomputing in a year, burning hundreds of millions of dollars, is not much. Although, after burning the supercomputer, it has depreciated a lot in a few years. Twenty years later, Nima's will have the same performance as a 20,000-yuan computer, and if you think about it this way, the people who pick the door will probably have to wait 20 years to update the hardware.

However, then you missed more than 20 years of technology accumulation and lost a lot of markets and opportunities!

……

The theme of "Kung Fu Panda", if animals are replaced by humans, it must be a very cliché plot. However, after changing to animals, it is full of innovation and fun. Panda Po is an apprentice at a noodle shop, and although he is clumsy and barely able to get a job, Po daydreams every day, dreaming that he will one day be able to fight the stars in the world of kung fu. Don't look at the thriving and peaceful scene of the "Peace Valley" where Ah Bao is located, it is actually a feng shui treasure land of Crouching Tiger, Hidden Dragon, not to mention that the five major kung fu masters are sitting here, and there is a master-level grandmaster who lives in seclusion here, but the winner of a special martial arts competition wants to drive out the evil dragon permanently on behalf of the "Peace Valley", but Ah Bao, who knows nothing, was selected after a series of mistakes, which surprised everyone......

To put it simply, the whole story is to repackage the settings in the martial arts film. This packaging is extremely bold and innovative.

However, "Kung Fu Panda" is not the first work to be so innovative, in fact, China's "Rainbow Cat Blue Rabbit Blue Cat Red Rabbit" series of cartoons, although the popularity cannot be compared with "Kung Fu Panda". However, the animation of this series is full of brain holes. For example, "The Legend of the Seven Heroes of the Rainbow Cat and Blue Rabbit" is a reinterpretation of the ideas in martial arts films with anthropomorphic animals. Just talking about the innovation of "Rainbow Cat Blue Rabbit", it must be relatively advanced. It's just that, after all, this is a low-budget TV animation, so it is impossible to make the quality of "Kung Fu Panda", and it cannot gain similar influence.

And Lin Qi asked "Kung Fu Panda" to be a blockbuster that can harvest box office in the world film market. Nature not only needs plot and innovation to support, but also needs technology and strength.

In the face of this setting, the staff put forward their different opinions, according to their ideas, Ah Bao should be the kind of bullied at first, and then made up his mind to learn martial arts, so that there will be explosive points, only to have something to see, and to attract the attention of the vast majority of the audience.

"Although, theoretically, Kung Fu Panda is not complicated and not so creative, of course, I mean if it is filmed with real people. But the replacement of anthropomorphic animals such as pandas is definitely different from the movies with similar plots that the audience has seen before. Mark is just one of the animators on a production team of more than 2,000 people, but as an American, he has a voice. Because, the box office market of movies in the United States has long been the first in the world.

"I have a question, why is it that the one who finally became the master is an obese and unmotivated panda, I remember that you Chinese like dragons very much, why not set the dragon as the protagonist, it would feel more reasonable, I can hardly imagine a fat panda flexibly performing Chinese kung fu." "An animator from the same West suddenly made an opinion.

The entire Felix company, although most of them are Chinese. However, every year, we also attract some talented people from all over the world. Many Western country staff, most of them are not only because of salary and treatment, after all, Felix's staff treatment is not advantageous compared with European and American countries.

Most of the staff are fans of Felix's animation works, because they want to participate in the production of that kind of animation. Of course, the staff of these Western countries do not work in silence and talk less nonsense like people in China. On the contrary, like a curious baby, you have to ask any question clearly.

Like, this employee asked, why not make a Chinese dragon?

Lin Qi couldn't help but have a string of black lines on his forehead, how could this be explained? Could it be that he knew that the Panda, who knew kung fu, could this idea be a big seller? is more profitable at the box office than a star who knows kung fu.

And in "Kung Fu Panda", Panda Po does not need to be paid, even if the first part is a big hit, he will not play a big name like a star in reality, and he will ask for a higher salary share.

"Because of this, there is a strong sense of contrast, and the characters who are not too strong gradually grow up, increasing the sense of substitution and storytelling. Lin Qi thought about it, and explained it like this, Lin Qi also felt a little unbearable.

"No, it's mainly that pandas are cuter!" Meng Xin asserted, "It's not just a national treasure in China, it's a cute thing that has attracted much attention all over the world." The panda concept alone can attract a large number of viewers from all over the world!"

"That's right!" Lin Qi exclaimed, "The panda itself is no less than the selling point of the world's top stars, and it is difficult for real pandas to play the leading role." Originally, audiences who were not very interested would also walk into the cinema because of the name of the movie. ”

Although the Chinese dragon has emotional points in China, it is not a good IP at the global box office!

Panda!

Only pandas!

It is the most unique animal in China that can deceive the world box office the most!