The chief director of the animation of "Kung Fu Panda" is still Chang Guangxi, a famous domestic animation director. Originally, he was already an experienced animator at Shangmei Studios, and after arriving at Felix Animation, he served as the director of big productions such as "Sword of Fairy" and "Court of Avalon".

After years of accumulation, Felix has a senior animation team of more than 2,000, which is not only good at operating animation software for creation. Moreover, Felix is originally the world's top animation software company, "Felix Animation Master Version 4.1", at present, the external licensing price is 100,000 US dollars a high-end software.

Pixar Animation Studio, in which Jobs became a shareholder, purchased the license to use the software "Felix Animation Master", and needs to pay $1 million in copyright royalties every year, while Felix Company continues to share the latest version and part of the animation material library with Pixar Animation.

Although Felix is not the world's No. 1 animation giant, it is known to be at the forefront of the world in terms of its experience in computer animation production alone.

After all, this is the result of Mr. Lin's years of burning money to invest.

Don't look at Felix Animation, all the movies have grossed nearly $1 billion over the years. However, the reason why there is no loss so far is that the investment in technology is too much money. Being at the forefront of the world means that a lot of unprecedented technologies need to be accumulated by Felix itself.

After that, even if some software licenses are sold, the patent copyright income of more than 20 million US dollars a year is not enough to cover the investment in software and hardware.

However, Felix continues to lose money, and Lin Qi doesn't care very much, as long as the company's works can remain high-quality. Moreover, the technical level has always been at the forefront of the world, and the annual loss is not large, and the loss is only 20 million or 30 million US dollars. Lin Qi's current worth can still afford to raise this money-burning machine.

If Felix turns a profit, it is very simple, as long as the investment in technology is reduced, especially in hardware. If the computer equipment is not updated for a few years, then, with the existing resources and brand reputation of Felix, it is indeed possible to make a profit.

But this doesn't mean much to Lin Qi. He doesn't expect animation companies to make a little money now, only turning money into world-leading technology is more reliable than pure profit.

Of course, this is based on other industries of Lin Qi, which continuously contributes to profits, so that he can lose money in some areas and gain a strategic lead. In other words, if you are a company that aims to survive, it is not a healthy model to continue to lose money.

"Kung Fu Panda, when it was released in 08 before, I heard of it, but I haven't seen it. Later, I was so busy that I didn't have time to watch it. I've only seen some promotional materials, and I think it's quite interesting. If you do this kind of animation in 88 now, can you succeed?" Meng Xin couldn't help but say in surprise.

"It's probably not enough to fully reach the level of high-quality animation in 08. However, even a little worse is acceptable. Lin Qi said frankly, "There is a big gap in technology, but with time and enough qualified animation talents to polish, it is also possible to make works close to eighty percent." ”

"How many years will this animation take?" asked Meng Xin.

"I don't know, it's random for three or five years. Lin Qi smiled, "After all, I don't plan to rush to the release in a hurry, and work slowly and carefully." If it doesn't do well, I'd rather lose hundreds of millions than let it be released!"

Meng Xin agrees with Lin Qi's proposal, and it takes time to polish it to make a high-quality animation. It's not a short-term process that can see results.

Later, the Chinese animation industry was too impetuous and wanted to see results in the short term. I don't know, the accumulation of technology and talent experience is a long process.

In the short term, we must see results, and naturally we can only see works whose quality cannot withstand scrutiny.

She has never seen the production process of an animated film, this is an extremely new thing for her, and the technical master has always been very interested in things she doesn't understand, so she happily agreed to Lin Qi's proposal.

The two came to Felix's company the next day, and now most of the staff are doing the work of familiarizing themselves with the script, and every staff member here must read the script at least twenty times or more, so that they are familiar with every scene in the animation, even if they are not in charge of this part, they must also know what will happen after this scene, and what happened before, otherwise there will be a situation where the picture is not connected, and if you want to change it at that time, it will be difficult.

At the same time, the company's major offices are high-definition computer screens, and have professional pen tablets and recording equipment. Thousands of animators are constantly writing and drawing on the tablet, and then they are constantly adjusting and modifying the images on the display by using the mouse and keyboard.

Both ordinary 2D flat effects and a large number of 3D models.

This is because the 3D model is also based on the 2D model. If you want to create the details of a 3D model, you also need art skills.

"All of them have been created by changing computers?" Meng Xin said in surprise as she looked at these painters, who basically didn't use paper or pen to operate.

"Yes, although it cannot be said that it is 100% computer creation, but 90% of the workload is directly with a pen tablet. After creation, it is directly presented on the computer, which is more conducive to editing and modification. Director Chang Guangxi, the general manager of the company, proudly said, "Our company can be said to be the animation company with the highest popularization of computer technology in the world! However, after gritting my teeth and overcoming difficulties, I found that although there is a little difference between computer creation and paper creation, it is still more efficient, especially for animation projects with a relatively large amount of work, if you use paper to create, it is very difficult to compare more than hundreds of thousands of papers, which greatly affects the efficiency of creation. And after creating with the computer, it is much easier to edit all kinds of materials!"

Lin Qi applauded when he heard this: "I have always advocated daring to be the first in the world, even if it uses the most advanced technology in the world. This philosophy, even if it is a little more difficult at first, is even more costly. But the later it is, the greater the advantage!"

"Yes, boss!" Chang Guangxi said with a smile, "It's much better now than before, in the domestic animation schools, there are trainees who provide tuition and scholarships, and they will join our company after graduation." The teaching materials for training in the school are also formulated by Felix, and many students, who have studied in the school for 4 years, have learned to use animation software. Moreover, the art students we are looking for are not art students with poor scores, but students with extremely high art skills and extremely strict exams. After graduation, I joined our company, and the minimum salary was also more than 2000, which is an absolute high-paying position in China. Therefore, the quality of the students who signed up is extremely high. Let's put it this way, the best art academies across the country, those who study animation, have been selected by us. The rest we don't want is the one that Shangmei Film Studio picks. In the end, there are some that are really average and are also sought-after goods from other animation companies. ”