When Xi Ming was having lunch, a phone call made him feel like the meat in his mouth was about to be snatched away!

His position as the boss of the shared bicycle was actually kicked down!!

……

In a short period of time, the rapid rise of shared bicycles in the republic is because of the strong capital behind it.

2017 is destined to be the first year of bicycle sharing, and Xi Ming knows that it has been in the applause of flowers, questioning and criticism, and throwing money all the way, from China's first-tier cities to third-tier cities, and all the way out of the sea. With more and more colors on the side of the road and a mountain of waste bicycles at recycling stations, it is an investment of more than 10 billion yuan in half a year, and behind the small bicycles, there is a fight between well-known capital institutions such as Alibaba, Tencent, Temasek, and Sequoia Capital.

The bike-sharing war continues to burn, and with the blessing of Ali and Tencent's huge funds, OF and Xiongbai stand steadily like two mountains. The other bikers could only shiver...

At the beginning of the year, Ximing put forward a strategic goal for the development of shared bicycles in Xiongming Group, and the goal is to be the first pioneer to be the leading first brand.

But at noon today, Xiongbai was surpassed by Peking University imitator Dai Weiwei!

At noon today, Dai Weiwei got a single financing of 3.1 billion yuan in the highest shared field!

The financing was led by DST, followed by a number of well-known domestic and foreign institutions such as Didi, CITIC Industrial Fund, Matrix Partners China, Coatue, Atomico, and Macrolink Group.

In this round of financing, ofo has created a record for the highest single financing in the bike-sharing industry, and has also become the unicorn company with the highest valuation in the industry.

Xiongbai was overtaken in one day!

Dong Mingzhu and Hu Yiwei urgently held a bike-sharing meeting, and they rushed to Xiongming Building immediately before they finished eating.

Bike-sharing is now the best developed company and the company he is most proud of, which has brought him great honor and made him a leap from hell to heaven!

He has always been staring at the latecomer, who has accelerated their expansion with the support of the giant Boss Ma, forcing Xi Ming, the pioneer, to walk on thin ice.

The emergency meeting was attended by all middle and high-level employees of the shared bicycle.

Xiongming Building.

In a huge conference room.

Needle drops can be heard.

Xi Ming looked at the middle and high-level of Xiongbai, he broke the suffocating tranquility, and said: "We are the pioneers of shared bicycles, but regardless of all walks of life, it is not easy to be the first, our competitors are gearing up, aiming at us, which requires everyone in the seat to make a lot of energy, do a good job every day, Every thing, not only to lead in hardware, but also to lead in thought, in unity, this time was surpassed by others, this is not the reason for our company, this is the capital market ghost, we are convinced that our company will do its best. ”

……

After Xi Ming's speech, the right to speak was handed over to Hu Yiwei, Xiongbai's achievements in sharing bicycles today, the rapid development of Xiongbai, all of which Hu Yiwei contributed to, although this time was surpassed by the shared bicycle, it is still flawed.

Of surpassing Xiongbai in one day, the speed of this take-off surprised the entire industry!

Today, 0F has launched more than 2.5 million bicycles, covering 43 cities in China. Financing 3.1 billion yuan to digest the market of the rapid march, OF issued an invitation to the whole society to the "City Sharing" plan, and welcomed global bicycle brands and manufacturers to connect bicycle hardware and bicycle services to the Ofo platform to jointly provide users with differentiated and personalized bicycle travel services. After the financing, they announced that 700Bike, as the first bicycle brand to be connected to ofo's "City Sharing" program, jointly announced a strategic cooperation agreement with ofo.

Of also announced that Yanqi Zhang, the former general manager of Uber North China West Region, has officially joined Ofo as COO, which will inject new vitality and more valuable experience into the Ofo team.

At the meeting, everyone discussed all kinds of menacing aspects of this time.

The reason why OF can get the largest single financing this time, Hu Yiwei said that the campus market part of OF has entered a profitable state. This news has made many investors in the bike-sharing field rejoice.

Dong Mingzhu believed at the meeting that Xiongbai shared bicycles should save the king seat from three aspects, one is to find financing again, the second is to go out of the overseas market, and the third is to upgrade its own products and market in place.

Xi Ming and a group of Xiongbai shared bicycle management are very recognized!

Dong Mingzhu is worthy of Dong Mingzhu, the queen of the business world, and she is to the point when she sees the problem!

The meeting finally decided: the matter of financing was handed over to Hu Yiwei.

Entering the overseas Xi Ming let Dong Mingzhu, who is familiar with the overseas market, do it.

Domestic marketing, Xi Ming is ready to do it himself, the future of marketing strategy Xi Ming is one by one to know, because of the marketing is done well, and later of the founder of Mobike completely into the second millennium, this life Xi Ming to make of arrogant can not get up! He wants to cut off Hu of successful marketing strategy.

Zhang Yanqi, the former general manager of Uber China's North and West Region, officially joined ofo as COO, and launched a cycling ambassador marketing strategy in the future, which detonated the entire of.

After the division of labor is clear, Xiongbai acts quickly from top to bottom!

The time to come is still coming, Xiongbai and of the financing war has begun, and the future investment amount of the two will continue to break records.

Dong Mingzhu began to lay out Xiongbai Xiaohuangfeng to enter overseas.

Xi Ming first analyzed the reasons for the success of marketing in his previous life.

In the last life, OF defeated the pioneer Mobike in one fell swoop, in terms of marketing, OF formulated a cycling ambassador strategy. The signing of the popular artist Lu Han as the brand image spokesperson has accelerated the pry into the young people's travel market.

As we all know, the popular little fresh meat deer han in Asia has been favored by brand employers for its super popularity and strength since its debut, and the cooperation results with many internationally renowned brands such as KFC, Volkswagen Beetle, Lenovo, Cartier and so on have fully highlighted the commercial value it can bring to the brand. For example, Luhan's cooperation with Lenovo's small new notebook has brought it a sales increase of nearly 200%, and the "Nailing Yourself" project in cooperation with Cartier has also increased the number of fans on Cartier's SNS platform every month7, and Cartier's sales data has hit a record high. On social media, Lu Han's fan effect is even more amazing: so far Lu Han still holds the Guinness World Record with more than 1,316 comments on a single Weibo post

Luhan, which has an absolutely high star effect in the film and television industry and the entertainment industry, has a strong alliance with ofo, which has a very high user traffic in the field of shared bicycles, and the commercial value behind the cooperation between the two parties has a high potential energy. When the bike-sharing unicorn meets the celebrity fan economy, it later proved to be a new spark of huge commercial value.

With the concept of light travel and the wide range of fan attributes of Luhan's star effect, ofo has further expanded its fan user market of all ages, stimulated stronger commercial value, and experienced a sharp increase in users and stronger stickiness.

Luhan undoubtedly later became the first spokesperson of the entire bike-sharing industry, that is, the most suitable star for endorsing bike-sharing industry brands, which can convey to the public a greener and more convenient new way of travel, as well as a more civilized code of conduct for car use.

His personal image has always been sunny, healthy, positive, youthful and energetic, and he also has more than hundreds of millions of fans by virtue of his popularity and strength, and is often enthusiastic about public welfare, environmental protection and other causes, which is undoubtedly a clear stream among the new generation of popular idols.

The signing of Luhan as its brand cycling ambassador is mainly due to the consistency of Luhan's personal image with the brand concept of "youth, fashion, efficiency and health" that ofo wants to convey. Luhan's influence at home and abroad is extremely high, with a wide range of fan groups, and the coverage of age groups is also very consistent with ofo's user groups. At the same time, Luhan's super popularity is more consistent with ofo's popular unicorn status in the industry.

Lu Han, he knows that he is determined in this life!

Be our cycling ambassador!

However, he also set his sights on another figure - Secretary Dakang!

In 2017, a "In the Name of the People" became popular, but a supporting actor brought it to the fire.

Now I am afraid that the price is very low, and it will be broadcast in April in the name of the people, and now Secretary Dakang is still very cheap, Xi Ming thought to himself.

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