Chapter 092: Summary and Prospects

"Xuan Shao, this is the company's development summary report in the past six months!" He Guoyuan took out a very beautiful report bound from Wen Jiàn and handed it to Li Xuan.

In a blink of an eye, it has been more than half a year since Li Xuan established Dongfang Electronics in October last year. In the past six months, Dongfang Electric's growth and expansion speed has been jaw-dropping.

Li Xuan opened the text and carefully read the content of the report, and the smile of joy on his face became stronger and stronger. Dongfang Electronics has developed from a small company with more than a dozen people when it was first established to a large electronics group in just half a year.

The company now has a large arcade assembly factory, with 650 workers and a monthly output of 16,500 arcade machines. A motherboard factory under construction, after it is completed and put into operation in the second half of the year, will have 420 workers and produce 50,000 motherboards of various types of computers and electronic game consoles per month.

In addition, the newly reorganized R&D center of the company's Hong Kong headquarters has two business divisions: game software R&D department and hardware R&D department. The R&D segment of game software consists of three business groups: arcade games, handheld games and computer software. The hardware R&D part consists of four business groups: arcade machines, handheld consoles, home game consoles and personal computers.

The total number of technical researchers in the entire R&D center reached 257. In addition to the arcade game development that Dongfang Electronics relies on, the handheld game console Gameboy has just been launched in Japan, and the feedback results are extremely encouraging. The promotion of the listing in the European, American and Asian markets has also been in full swing. Dongfang Electronics' first home TV game console and the first personal microcomputer are in the process of intense research and development.

In addition, Dongfang Electronics has also cooperated with the Chinese University of Hong Kong, the University of Hong Kong, and the Hong Kong Polytechnic to establish a number of electronics and semiconductor laboratories. Dongfang Electronics' electronics R&D center in Taipei has begun operation, with the first batch of 50 technicians recruited, and the company's R&D center in Silicon Valley, California, has also begun to be built. Dongfang Electronics has also set up sales branches in Japan, Europe and North America to quickly build a global marketing network.

When Dongfang Electronics builds its own supply chain system, it also consciously supports Hong Kong electronics companies. For example, by providing loan guarantees, paying part of the contract accounts in advance, and directly contributing to hold part of the equity, a number of local electronics companies have grown rapidly with Dongfang Electronics.

The funds that supported such a large-scale expansion of Dongfang Electronics all came from the two uncomplicated arcade games of Hong Kong Block and Tank War. Up to now, Dongfang Electronics has sold a total of 21,900 Hong Kong Square arcade machines, 14,800 game motherboards, 43,500 Tank Battle arcade machines, and 31,700 game motherboards. The profits of the two games for Dongfang Electronics have accumulated as much as 100 million US dollars.

Although Li Xuan had already been mentally prepared, when he saw this number, his heartbeat instantly accelerated. There is no such thing as the most profitable, only even more profitable! If this revenue figure is announced, it will be enough to make countless people stunned. It's not $100 million in sales, it's $100 million in pure profit. In fact, there are only a handful of companies in Hong Kong that can achieve this level of profitability.

If Fortune and Forbes magazine have the world's most improved company rankings, Dongfang Electronics will undoubtedly be able to easily win the crown. Li Xuan couldn't help but start to think in his heart, if he revealed the news to "Time" magazine, would he be able to appear on the cover of "Time" immediately?

Li Xuan felt that he chose to start with arcade games and cut into the electronics industry, which was too wise. It is the huge profits brought by the continuous flow of Hong Kong cubes and tank battles that have made Dongfang Electronics expand its scale by hundreds of times in half a year, but its cash flow is still very abundant, and there is no financial crisis due to excessive expansion.

On the contrary, the bank account of the holding company, Dongfang Technology, still has a surplus of up to $35 million. Li Xuan's worry now is not that there is not enough money, but that he can't spend too much. It's really more popular than people, if you let other bosses know, you can't get angry and spurt out a mouthful of blood!

Of course, Dongfang Electronics is not without hidden worries, so far the company's source of profit is still very single, relying on a trick to eat all over the world. All the profits came from the Hong Kong Square and Tank Battle arcade machines, but the sales boom of these two arcade machines will one day subside.

Li Xuan and other company executives are not unaware of this problem, so the whole company attaches great importance to the listing of Gameboy, and Han Peng, the chief executive officer, directly incarnates a trapeze artist to personally supervise the marketing work in the United States and European markets.

The efforts and expectations of everyone were not disappointed, and the sales of Gameboy in the Japanese market were very successful, which made many people's hearts finally fall to the ground. The profit margin of the Gameboy handheld is less than 20%, and the game card is about 40%, although it is far from being as unnatural as the arcade, but it has allowed Dongfang Electronics to get rid of the embarrassing situation of walking on one foot.

For the next development plan of Dongfang Electronics, Li Xuan actually has a preliminary plan. Arcades, the big cash cow, are naturally still the focus of development, and "Pac-Man", which has just been acquired from Namco, will soon be introduced to the North American market after some detailed adjustments and modifications.

The company's self-developed "Mario Bros. " is also accelerating, and it is expected to be launched by the end of the year. At that time, "Hong Kong Cubes" and "Tank Wars" had basically passed their peak sales after a year of hot sales, and "Mario" happened to take over.

On the handheld project, Li Xuan preset a lifespan of three to four years for Gameboy, and the company's next-generation handheld platform should be launched around 84, but the pre-research work will be on the agenda now. At the same time, the R&D and improvement of the Gameboy will continue, and at the same time, Dongfang Electronics will continue to launch new games at the rate of one new game every two months, so that players can maintain the freshness of the Gameboy.

Li Xuan didn't think that every handheld game could become popular, but Gameboy relies on the first-mover advantage and the separation of machine and card, as long as the game is guaranteed to be above a certain level, the stickiness of players will still make them buy game cards in a steady stream.

As for the home game console project and personal computer project that have just been launched, this is the focus of Dongfang Electronics' next development. The price of home computers and personal computers is much more expensive than that of handheld computers, and under the same profit margin, the profits of Dongfang Electronics will naturally be much higher. Li Xuan gave the configuration of the Nintendo FC red and white machine according to his memory, made a list, and asked the R&D personnel to directly develop the company's first home TV game console.

As for personal computers, Li Xuan's ambitions are even greater, and thirty years later, the computer industry is a huge industry with an annual output value of more than $500 billion. But now, personal computers have just started, and have not yet begun to form a truly mature market, and the market is still lagging behind in performance of various mainstream personal computers represented by Apple2.

Li Xuan's ERM architecture (ARM), which was developed in cooperation with the real YÀN office of Zhongda Semiconductor, has made rapid progress under the guidance of his non-stop golden finger. According to his plan, he hopes to develop a mature RISC processor with 32-bit ERM architecture early next year. Then use this ERM processor, as the CPU of Dongfang Electronics' new computer, to compete with IBM's personal PC.