In order to snipe Nintendo's Gamewatch, Li Xuan deliberately made Gameboy launch in the Japanese market half a month earlier than originally planned, and also lowered the retail price in the Japanese market. By the time he returned to Hong Kong, the total sales of Gameboy in Japan in the first three days of its release had been tally, reaching 30,800 units, and 33,700 copies of the game cartridge had been sold.

This was achieved despite the haste of the hype, and what is even more gratifying is that sales of handheld consoles have been on an upward trend for the past three days. Even if it is to say, the real sales explosion period has not yet arrived. With further publicity in place and word-of-mouth among players, the daily sales of Gameboy will further increase. This sales result is more than double the 5,000 per day estimated by Dongfang Electronics itself.

At the same time, the launch of Gameboy in other parts of the world is also in full swing. Dongfang Electronics is undoubtedly most concerned about the two major markets of North America and Europe. The North American branch and the European branch, which have just been completed, will usher in the first big test.

In the North American market, Dongfang Electronics will invest up to $3 million in publicity, and has already purchased a large number of advertisements for television, newspapers and magazines, preparing for an all-round bombardment.

In fact, the best time for handheld game consoles to go on sale in the United States is before Thanksgiving, which is the beginning of the shopping spree in the United States, and many parents will find the hollow to prepare a Christmas gift for their children.

Li Xuan naturally couldn't wait until that time. Gameboy isn't a very technical thing. In case it is preempted by other manufacturers, although Dongfang Electronics is not afraid of competition with its excellent game quality, losing the opportunity will always cause many unnecessary losses.

As for Gameboy's marketing efforts in Europe, Dongfang Electronics Europe, headquartered in London, England, is solely responsible for it. Ye Chengkang, the marketing director, is responsible for squabbing in Japan, a market that Li Xuan particularly values, while the United States and Europe need to be coordinated by CEO Han Peng himself. He's been almost a trapeze artist lately, spending more time over the Pacific and Atlantic Oceans than on land.

"Xuanshao, Kangjie Electronics and Dongsheng Electronics, the two electronics factories, are the two factories that can meet our quality requirements after our screening and evaluation, with relatively perfect management!"

Han Peng was not there, and He Guoyuan, the vice president of operations, temporarily presided over the company's affairs. As soon as Li Xuan arrived at the company, He Guoyuan came to briefly report to him about the company's recent major matters. Dongfang Electronics is not ready to build a new factory to produce Gameboy handheld game console projects, but chooses the outsourcing model.

The selection of foundries is also very particular, first of all, the scale of the other party should not be too small, and it must be able to meet the large number of orders of Dongfang Electronics. In fact, the management level and quality control level of the factory should be relatively perfect, at least the game consoles manufactured can meet the quality standards of Dongfang Electronics. Finally, the foundry must also agree to accept the supervision of Dongfang Electronics, including quality supervision and supervision of the whereabouts of raw materials, and Dongfang Electronics will never allow copycat game consoles produced with the same parts on the market.

"How's the expansion of these two factories going?" asked Li Xuan.

"With our guarantee, Standard Chartered Bank agreed to lend 10 million Hong Kong dollars each to two electronics companies, Kangjie and Dongsheng, for expansion! The new assembly line equipment of the two factories has been assembled, and the newly recruited employees are being trained intensively.

Starting next month, the average daily shipment of Kangjie Electronics' handheld computers can reach 60,000 units, and if it is fully loaded, it can reach 75,000 units! Dongsheng Electronics, which is responsible for the production of game cards, can achieve an average daily output of 150,000 copies of game cards!

Li Xuan nodded, originally Kangjie and Dongsheng were medium-sized electronics factories with a scale of about 100 people, which could not meet the large-scale order needs of Dongfang Electronics. After the two electronics factories received OEM orders from Dongfang Electronics, they obtained the funds needed to expand production from the bank very smoothly.

This is also part of Dongfang Electronics' "Bee Swarm" program. A single branch is not spring, a hundred flowers bloom in spring. Only the progress of Hong Kong's electronics industry as a whole can lay a solid foundation for Dongfang Electronics' grand plan to rely on Hong Kong and enter the electronics industry in an all-round way in the future.

In Li Xuan's vision, Dongfang Electronics will be a queen bee, cultivating a large group of worker bees with a clear division of labor and obeying commands in the hive of Hong Kong, who are either upstream suppliers of parts and raw materials for Dongfang Electronics, or downstream assembly plants for Dongfang Electronics' foundry business.

The focus of Dongfang Electronics should be on the early stage of research and development and later sales, and the entire production link in the middle, Dongfang Electronics will only control the most critical nodes, and the other parts will be outsourced.

Some people will say that Hong Kong's electronics industry has a weak foundation and is not suitable for Li Xuan to take root as his own nest, compared to Silicon Valley in the United States is the center leading the development of high-tech, and it is more appropriate for Li Xuan to develop there.

Li Xuan has already thought about the problem, Silicon Valley has the advantages of Silicon Valley, but Hong Kong is not useless. For example, Li Xuan only threw out 90 million Hong Kong dollars (50 million at CUHK, 30 million at HKU, and 10 million from Hong Kong Polytechnic) to wipe out all the electronic professional research forces of several universities in Hong Kong. This investment, which is equivalent to less than 20 million US dollars, if it is put in prestigious schools such as Stanford and Berkeley, can only pick up the leftovers of IBM, Motorola, Bell and other multinational companies.

Dongfang Electronics' Silicon Valley R&D center has actually begun to be built. The United States is the most important overseas market of Dongfang Electronics, and it is also a holy place to lead technological innovation. But Li Xuan will distinguish between priorities and priorities, and Hong Kong is the easiest home for him to control.

What's more, in the next few decades, the entire electronics manufacturing industry is rapidly shifting to Asia, especially East Asia and Southeast Asia. Throughout the decade, Japan's electronics industry was losing the United States and Europe. After the 21st century, Taiwanese and South Korean electronics companies began to kick Japanese companies off the altar again.

Before Li Xuan's rebirth, the mainland's electronics industry had begun to upgrade and transform, gradually getting rid of the status of the world's factory, and transforming into a business brand. A large number of electronics companies represented by Haier, Huawei, Lenovo, etc., have begun to compete fiercely with European and American companies around the world.

Hong Kong's industry will continue to move north in the next decade due to the rising cost of human resources, but it is still cheap compared to the labor costs of countries such as the United States and Japan. The reason why Hong Kong enterprises have not left any traces in the future world electronics industry is that the British government of Hong Kong has to pay a great responsibility.

First of all, the Hong Kong government's policy of active non-intervention itself is a harm to the development of Hong Kong's electronics industry. In contrast, South Korea, Taiwan, and Singapore, which are also part of the Asian Tigers, regard the electronics industry, especially the high-tech electronics industry represented by semiconductors, as a key support industry, and have tilted support in terms of policy, capital, and intelligence.

Second, after the Sino-British negotiations settled on the issue of Hong Kong's return to the motherland, the entire Hong Kong society became impetuous, confused about the future, and the British government in Hong Kong not only did not give correct guidance, but continued to add fuel to the fire. This not only caused the loss of talent in Hong Kong, but also made the bosses of Hong Kong companies begin to pursue short-term benefits.

This is precisely what has caused Hong Kong enterprises to miss the opportunity to share the dividends brought about by the mainland's rapid economic growth, but on the contrary, a large number of Taiwan-funded enterprises have invested in the mainland on a large scale since the beginning of the 90s, making a lot of money.

Since Li Xuan already knew the trend of history, he naturally did not want this kind of historical tragedy to happen again. So he is now trying to build a network that allows the entire Hong Kong electronics industry to develop according to his layout.

Previously, Li Xuan's network already had Lu's TV Factory, which provided arcade display screens to Dongfang Electronics Company, Hongfeng Electronics Company, which provided power supplies for motherboards, Xinnuo Electronics Company, which provided various capacitors, resistors, and other auxiliary accessories, and Li Tong Electronics Company, which began to be responsible for OEM part of the arcade production last month. and Jiekang Electronics and Dongsheng Electronics, which have recently joined and are responsible for the OEM business of handheld and handheld game cards, respectively.

With the continuous expansion of Dongfang Electronics' business, more and more Hong Kong electronics companies will join Dongfang Electronics' interest chain system and grow together with Dongfang Electronics.

These companies that have joined the Dongfang Electronics system, under the combination of a series of means such as Dongfang Electronics' orders, technical guidance, management training, and partial shareholding, will be more and more closely integrated with Dongfang Electronics, and eventually become a worker bee in the "bee colony" system conceived by Li Xuan.