"Damn, that guy even opened a mobile game company, and even developed the first game?"

Li Hua entered Jiangcheng University's post bar, and saw that a post on the top was about Tang Hao, and he was stunned.

For Tang Hao, he is too familiar now, after all, the post he posted about Tang Hao drifting flat in a Porsche 911 has been replied to almost every day, and now the total floor has broken through 1000 floors, which is the highest building in the bar.

Therefore, seeing that Tang Hao actually opened a game company and developed his first product, Li Hua was very curious, and immediately went to the App Store to download "Traveling Frog".

"It's so-so, it's not much to play. ”

After playing for more than ten minutes, Li Hua felt that it was not interesting, so he uninstalled it.

However, in the eight groups of Doumiao, Zhang Yuhan's recommendation post has more than 200 floors, which has attracted some girls.

Posts in Zhihu, Hupu Pedestrian Street, Tianya and other places have also made many netizens see this game.

Facts have proved that targeted advertising still has a certain effect.

"Mr. Tang, the number of downloads of "Traveling Frog" has exceeded 5,000!"

As soon as Tang Hao arrived at the company the next day, Xu Chengwei reported the downloaded data to him.

"Not bad. Tang Hao smiled and nodded.

You must know that this data is only publicized by the company's own employees, and the recommended positions purchased by major stores have not yet been added, nor have they bought hot searches on Weibo, so it is good to have this data in just one night.

However, Tang Hao can roughly guess that a large part of it should be downloaded by Jiang University students.

"By the way, what about retention?"

Subsequently, Tang Hao asked a more critical question.

Retention rate, as the name suggests, is the percentage of users who continue to use the app after a period of time, rather than being deleted immediately after downloading, is a particularly important data.

The retention rate directly indicates the attractiveness of this product to users.

"Not bad, 43%. Xu Chengwei reported.

Tang Hao nodded, this retention rate is really good.

There is a "40–20–10" rule in the industry, which refers to next-day retention, 7th-day retention, and 30th-day retention.

If the next-day retention rate of new users is greater than 40%, the 7-day retention rate and the 30-day retention rate are greater than 20% and 10%, respectively, it indicates that the product is.

The next day retention rate of the traveling frog is now 43%, which is a very good number.

Subsequently, Tang Hao convened the employees to hold a morning meeting and called on them to continue to vigorously promote on various platforms.

It's just that relying on this practice of catching fish in a haystack, the growth is very slow, and the number of downloads on the second day of the launch has dropped to 2,200, and the third day has increased, which is only 2,500......

In the blink of an eye, a week has passed, and the total number of downloads of "Traveling Frog" is only 24,000, and the retention rate is not bad, at 28%.

"It's only been 20,000 4 downloads in a week, do you really want to hit the streets?"

Tang Hao was also a little uneasy when he saw this data.

"Mr. Tang, although the current data is not good, but it is not bad, tomorrow on the recommendation of the application platform, the number of downloads should skyrocket, whether it can be popular, it also depends on the recommendation effect!"

Seeing that Tang Hao was silent and seemed to have been hit, Xu Chengwei hurriedly comforted.

"Yes, tomorrow I will continue to recommend the major application platforms, if the recommendation is still the same, it's not too late to hit the street,"

Tang Hao regained his fighting spirit.

On May 15th, "Traveling Frog" was recommended by App Treasure and Warwick App Mall, and the number of downloads skyrocketed to 300,000 in one day, and the thousand-degree search index also exceeded 10,000.

On May 16, "Traveling Frog" was listed on the Anzhi market, recommended by the Rice App Store, with more than 700,000 downloads and a thousand-degree search index skyrocketing to 18,000.

On May 17th, "Traveling Frog" was recommended by the blue-green manufacturers, which was also recommended on the last day of the application treasure, and the total downloads finally exceeded 1 million, reaching 1.25 million, and the thousand-degree search index doubled again, reaching 39500.

"Mr. Tang, the data trend of our game is very good, it is really possible to make a small hit!"

Seeing the data after three days of recommendation, Xu Chengwei was excited.

However, he is still too conservative!

By May 21, when all the recommendations were down, the total number of downloads of "Traveling Frog" had exceeded 3 million, reaching 3.35 million.

What's even more terrifying is that its thousand-degree search index has reached 298,000.

Moreover, on this day, "Traveling Frog" made it to the free list of the App Store in China, surpassing games such as "King Pesticide" of Penguin Blaze.

There is no doubt that reaching the top of the App Store in the country is a very good promotional opportunity for "Traveling Frog".

On Weibo, #旅行青蛙#相关话题讨论量, the number of posts has also grown explosively, and even because of the spontaneous discussion of netizens, it has appeared on the hot search list of Weibo.

"My son is traveling again and sent me postcards!"

"I can't feed anything, will my son starve to death?"

"Look! My youngest son has a new good friend!"

"It's painting now, it's good. ”

"You've only been out for an hour and you're back?

Seeing these comments, although Tang Hao felt very naïve, he was happy from the bottom of his heart, after all, each comment represented a deeply active user.

And in Tang Hao's WeChat circle of friends, he even saw no less than 10 people posting about "frog sons".

"It looks like it's really going to be on fire!"

Tang Hao waved his fist excitedly.

The boom continues......

After reaching the top of the App Store, many news outlets reported on it.

""Traveling Frog" is such a three-no game, why did it suddenly become popular?"

"Why did "Traveling Frog" become popular on the Internet in just one week?"

"There are many reasons why "Traveling Frog" is popular, but this reason is the most important but everyone ignores it!"

"Why did "Traveling Frog", which is all about fate, become an overnight hit?"

There are dozens of news outlets discussing why "Traveling Frog" suddenly became popular, and several major web portals have reported on it.

Even, on the 23rd, even Renri published a blog post: "A game called "Traveling Frog" swiped the screen, and the return of electronic pets caught people off guard. Behind the "Buddha Frog Breeding", there is the fun of passing the time, the loneliness of urban life, and perhaps the projection of reality. The frog son who has gathered less and left more and has not returned home is not exactly every wanderer? What is the waiting taste of the frog mother, and the worry at home is a hundred times this. Frogs traveling, remember to go home. ”

Under a large number of media reports, the popularity of "Traveling Frog" has continued to skyrocket, and it has now become a social topic.

On the evening of May 25th, "Traveling Frog" finally rushed to No. 10 on the best-selling list of the App Store in China!

"Traveling Frog" is really popular, the fire is caught off guard, and the fire Tang Hao is stunned!