Chapter 27: This garbage game isn't fun at all
Tang Hao and Xu Chengwei left Yu Xiaoyu's office disappointed.
However, soon Tang Hao ignited his fighting spirit and said to Xu Chengwei: "Old Xu, I decided to take 2 million to promote "Traveling Frog", I don't believe it!"
"Huh?" Xu Chengwei was startled.
2 million publicity costs are actually not much, and many game publicity expenses on the market are often tens of millions, but the problem is that "Traveling Frog" is not favored, if you still invest in such a big publicity, you may not even be able to earn back the development costs in the end, then the gains outweigh the losses.
Now Xu Chengwei already knows that Tang Hao is not a rich second generation, he knows from Jiang Da's senior intern that Tang Hao started by speculating in futures, and if this money is lost, there will be no capital to make a comeback.
"Mr. Tang, don't be impulsive, there are more than 20 people in the company, we can register a few more accounts to post and promote in places such as Doumiao Tianya, we only need to spend some money to buy hot searches on Weibo, take out a budget of 500,000 yuan, and save some flowers. Xu Chengwei advised Tang Hao not to be impulsive.
When people are impulsive, they are prone to do wrong things, and they will be punished by impulsiveness.
"Lao Xu, money is not a problem, I still have six or seven million cash in my hand. I planned this game single-handedly, and I'm a little unwilling to play a game. ”
Tang Hao heard what Xu Chengwei meant, and was quite moved in his heart, such a subordinate who can always consider the boss is a good subordinate.
"Okay. ”
Since Tang Hao still had so much money in his hands, Xu Chengwei didn't say anything more.
The two returned to Jiangcheng that night, and launched the "Traveling Frog" launch plan the next day, taking the lead in uploading the game to the App Store and Google play, and hanging the download package on the official website of Datang Technology.
Subsequently, he applied to settle in Penguin App Treasure, 360 Assistant, Wandou Pod and other app stores.
After this step, "Traveling Frog" can already be searched on major application platforms, but the problem is buried in the deepest depths, and netizens can't easily notice it.
So, the next step is to hype it up.
In terms of publicity, Tang Hao discussed with Xu Chengwei for a while, and finally decided to take out half of the publicity budget, that is, 1 million to buy the recommended position of the application mall, and the rest was used for publicity and promotion on platforms such as Weibo Doumiao.
In terms of app store recommendations, Apple's App Store and Google's goole play are not available for sale, so there is no need to spend money on these two app platforms. In fact, "Traveling Frog" is mainly aimed at domestic users, and uploading it to goole play is purely to have dates and no dates.
However, the recommended positions of domestic application malls are clearly marked with prices and can be purchased, such as the C-03 (1-4 random random on the homepage of the mobile phone assistant client) on the homepage of the Qiandu mobile phone assistant client, which costs 20,000 per day.
The price of each application platform is different, and the better the recommendation, the more expensive it is, and the most expensive one is sixty or seventy thousand a day.
Tang Hao has a limited budget, so he can only choose a few platforms such as App Treasure with a large number of users, Anzhi Market, etc., and it is not the best recommended position.
In the publicity and promotion on Weibo Doumiao Hupu and other platforms, Weibo can only spend money to buy hot searches, and it is impossible to have any publicity effect by relying on the company's more than 20 people.
However, on platforms such as Doumiao Tiger Pounce Sticker, more than 20 employees are very useful, and each person registers a few numbers, and it is easy to create hot posts.
For this reason, Tang Hao specially held a meeting to distribute the propaganda task.
"We have a limited budget, we can't buy news releases and publicity, and we can't buy a lot of expensive application platform recommendations, so in terms of publicity, we have to take responsibility for it, and we have to advertise on websites such as Doumiao Hupu, where young netizens are most active......"
"Boss, I have eight sets of accounts for Doumiao, you can go to Doumiao to post. ”
Zhang Yuhan was the first to raise his hand and said, very excited.
"I'll sign up for one right away. "It's humane again.
Zhang Yuhan shook his head: "For the newly registered Doumiao account, it is difficult to apply to join the Doumiao Group 8 to be approved by the administrator, and if you can't pass, you can't speak." ”
"Yes, it's been more than half a year since I registered my Doumiao account, and I haven't passed the review of the eight groups until now. ”
"What then?"
"This is simple, there should be a bean seedling account for sale on a certain treasure, just buy dozens of them and come back. ”
"yes, that's it. ”
Without Tang Hao's idea, the employees found a way to solve it by themselves, and they were very enthusiastic.
After the propaganda positions were assigned, everyone immediately took action.
In the eight groups of bean seedlings, "recommend an interesting mobile game to the group of goose fairies"
"Give JRS Amway a super fun little game." ”
Zhihu, among the many questions about the game, such as the question "What are the fun mobile games?" that has been viewed more than 210,000 times, has more answers about "Traveling Frog", and it quickly received hundreds of likes.
Paste it, Jiangcheng University bar, "Do you remember the senior who made 3.5 million yuan from futures speculation in our school and bought a Porsche 911, he now opened a game company, and the first game "Traveling Frog" developed was quite fun. ”
In the mobile game bar with 2 million followers, there is also a post about Amway's "Traveling Frog".
Just when the employees were busy, Tang Hao was not idle, and publicized in the class group, "Everyone, the first game "Traveling Frog" developed by our company has been launched, everyone has a good time, thank you." ”
"Brother Hao actually opened a game company?"
"Now the game is too profitable, Brother Hao wants to be on par with Brother Xiaoma. ”
"Go download it right away. ”
"Tang Hao, give me a link directly. ”
“……”
The class group quickly became lively, and many people were surprised to see Tang Hao open a game company.
College is not like high school where we spend most of our time together, especially when we are about to graduate from our senior year, and we almost all play our own games, and it is normal to not see each other for a month.
Now I suddenly saw Tang Hao in the group saying that he had opened a game company, and the first games had been developed, and I felt incredible.
"Worm!"
Wang Yuze, who was working outside to make money, saw Tang Hao's WeChat, and his face was immediately ugly.
He was still thinking about waiting for himself to get mixed up and take revenge back, but he didn't expect that when he was still making up the capital, Tang Hao had already opened a game company, and even the first game had been developed.
Suddenly it was not light!
It's like two long-distance runners, the first one is still at the starting point, and the other is already standing halfway through the race, how to catch up?
If this game is popular, the gap will be even bigger, but he knows how profitable a hot game is now.
"It's definitely not going to be popular, it's a street hit at first glance!" Wang Yuze cursed viciously in his heart.
Then, he took out his rice phone and downloaded "Traveling Frog" from the app store.
Of course, he didn't want to support Tang Hao, but after downloading it, he immediately gave a one-star review: "Garbage games, it's not fun at all, don't download it!"
He was the first to comment, so it was very conspicuous.
Seeing his masterpiece, Wang Yuze snorted proudly, and then uninstalled "Traveling Frog" from his mobile phone.