"Mr. Liang, has the naming rights for next year's 4WD race been sold?" asked a local hotel in Hong Kong.

"Not yet. Liang Fei shook his head and said.

"I pay a million yuan, can I ......"

"No, the exact price needs to be auctioned openly. Liang Fei said, "I can't promise how much it will be." But first evaluate its goodwill qualifications, brands with poor goodwill are directly excluded, and the rest is the one with the highest price. After the end of the competition, bidding will be held in July, and advance payment will be required until October. After that, we will start planning for next year's competition......"

"That's it!"

The New Electric Cup Mini 4WD Race did not receive much attention from all walks of life in Hong Kong at first. But with the annual competition period, at least tens of thousands of new tourists are attracted.

It is conservatively estimated that this wave will drive at least 200 million yuan of consumption, and it is also a global participation activity, which can be related to the event, even if it does not directly make profits, it is also beneficial to its own brand influence.

Therefore, people from all walks of life have stepped through the threshold and sought to carry out various cooperation with Xindian Company.

Hong Kong's local Cathay Pacific Airways has sponsored a million-dollar voucher for the 4WD competition. Many other hotels and shopping malls have also cooperated with the organizers of the contest to distribute various vouchers and coupons as prizes.

These vouchers and lottery tickets are essentially just a means to introduce passenger flow, but some concessions are really cheaper, so Xindian is also willing to cooperate with some companies with good reputation.

……

"This year's champion is the Hong Kong Children of Light!"

On the last day of the competition, Toyota from Japan lost, while Hong Kong's local professional athletic band Hikari won the championship.

This is also the first time in several years that a local professional team has won the championship. Although the organizers of the competition are Hong Kong companies, Hong Kong's best result in the past few editions is only to reach the top four, and with more and more participating countries and regions, sometimes Hong Kong local teams may not even be able to enter the top 16.

And the first of this session is really an upset.

Because, the favorite candidates to win the championship are mainly the Chinese team, the Japanese team, the United States team, etc., the Chinese team played better, because the General Administration of Sports of the People's Republic of China incorporated it into the system, the domestic echelon events are relatively perfect, and the rich prize money can also be owned by individuals, which stimulates many contestants to learn a variety of physics, materials and other aspects of knowledge, and can also get the guidance of some university professionals, so, the real racing domestic technical foundation is relatively weak, but the mini four-wheel drive car is definitely not weak.

The teams of Japan, the United States and other countries are strong, because their countries are relatively wealthy, and the contestants themselves have good economic conditions, so they can do all kinds of high-end racing cars. In addition, Japanese and American automobile companies will also invest in financial sponsorship. For example, Toyota won the naming rights of the Japanese team, and Ford won the naming rights on the U.S. side. These passenger car giants, casually brushing their presence in the competition, get an advertising value, far more than hundreds of thousands of dollars in naming rights sponsorship.

Hong Kong's advantage is only that of the host, but this advantage has not been exploited in previous editions.

This year's Hong Kong team won the championship, which was purely an upset. Because, in the late stage of the race, every car is very stable, and it is difficult to fly off the track or stop during the race.

The key to the final victory is to test the capacity of the battery and the power consumption of the mini four-wheel drive vehicle. Whoever has a larger battery capacity will win the championship with that.

In addition, the use of rechargeable batteries is mandatory due to the regulations of this year's competition, which further strengthens the performance of the battery.

The Hong Kong Light Son team naturally also has a sponsor, and this sponsor is Hong Kong Aika Electronics Company. Aika not only provided funds, but also sponsored rechargeable batteries, and it was because of the batteries provided by Aika Electronics that the Children of Light team successfully won the championship.

In addition to making some hard-earned money, the more critical thing is that in addition to the first month, in addition to orders, it can also obtain the technical authorization of the new venture electronics company.

With the rise of the mainland's joint venture foundry Xinai Electronics, Aika no longer has an advantage in the assembly business that relies on cheap labor to squeeze out profits, so it gradually gave up this low-end foundry, but began to transform into a processing enterprise with various new technologies. In addition, Aika Electronics holds 24% of the equity of Xinai Electronics Company, and the subsidiary creates hundreds of millions of yuan in profits every year, and brings more than 50 million yuan of dividends to Aika Company.

Therefore, at present, Aika Electronics and Xinai Electronics are important foundry enterprises in the new entrepreneurial system, and these companies do some cumbersome repetitive work for the new entrepreneurial electronics company with a salary far lower than that of the employees of the new entrepreneurial electronics company.

Of course, these cumbersome production work must also be had, and supporting the processing enterprises of their own descendants is also conducive to controlling costs and ensuring quality. However, if these manufacturing employees also enjoy the treatment of the R&D department of the new venture electronics company, the company's product production cost will no longer have a competitive advantage.

It is precisely for this reason that in order to maintain the price advantage of the company's products, the OEM and R&D business have been cut.

Amazing returns to attract high-end talent to join new start-up electronics companies, while deliberately pretending to be blind to the brutal exploitation of equity participation and associated foundry companies. These exploitations are an important source of the first pot of gold, and without this exploitation of cheap domestic labor, the competitiveness of new start-up electronics companies will be weakened by half.

There was no equity correlation between Aika Electronics, but Rong Jian was considering strengthening the capital relationship with Lin Qi. Therefore, Lin Qi privately invested 200 million yuan in shares and obtained 20% of the equity of Aika Electronics.

Of course, this is Rong Jian's concession, in essence, just the 24% equity of Xinai Electronics held by Aika Electronics Co., Ltd., the rights and interests occupied by it are more than that. What's more, Aika Electronics is also promoting the listing plan. However, Aika's goal of more than 6 billion yuan in real terms is less than 6 billion Hong Kong dollars, and there is no need for an IPO.

You must know that HSBC, the largest enterprise in Hong Kong by market capitalization, has a market value of only 15 billion yuan, and its profit scale exceeds 2 billion yuan. Moreover, the scale of its profitability is growing almost every year.

In 77 years, HSBC's annual profit was only 600 million Hong Kong dollars, and in 84 years it has exceeded 2 billion yuan. In 97, when Hong Kong returned to the motherland, the time span was 15 years, and HSBC's profit increased by more than 20 times compared with 84 years, reaching 42.5 billion Hong Kong dollars.

A good company like HSBC that a blind person can understand, but because HSBC is tied to the Hong Kong economy at this time, it is looked down upon by many people.

Naturally, Aika will wait until the market warms up before going public. But in any case, after the acquisition of shares through Lalinqi, the relationship between Aika Electronics and its largest customers and financiers is much stronger than before.