Kwun Tong District, Kowloon, Hong Kong, June 1984.

An industrial building that was originally an OEM clothing building has been renovated, and the exterior wall is painted with a promotional poster of "New Electric Cup Mini 4WD Competition".

The interior of the building has also been renovated and an air-conditioning system that was a luxury of the era has been installed.

Because, in 84, it was still in the stage of unclear prospects for Hong Kong and a depressed property market.

The new entrepreneurship department naturally took this opportunity to buy a lot of industrial buildings.

However, with the relocation of the manufacturing industry to the mainland, a large number of industrial buildings have been transformed into warehouses, offices and shopping malls, and the valuation of many industrial buildings has increased by 100 times compared with before, and the return rate is even higher than that of other types of real estate in Hong Kong.

Even from the point of view of construction costs, this kind of industrial building is very cost-effective, and it is a very cost-effective investment to buy a completed building at only two or three times the construction cost, whether it is to renovate and use it, or to sell it when the value of the land rises sharply in the future.

Even if he is not determined to become a big man in the Hong Kong real estate industry, Lin Qi's new venture land company has been buying, buying, buying, and becoming the largest buyer in the Hong Kong real estate market between 82~84 years. With the purchase of industrial buildings alone, there are 57 buildings with a total area of 470,000 square meters.

Due to the large number of real estate resources under the subsidiary, in order to save costs, the activities held by the subsidiary are naturally the use of the parent company's buildings.

In June of each year, the company will hold the "New Electric Cup" mini 4WD global finals in Hong Kong, after several years of promotion, the sales network of mini 4WD covers more than 100 major countries around the world. There are already 57 countries actively participating in the mini 4x4 competition. The influence of this event even exceeds the competition of Tiangong Model Company in history.

Because, Tiangong Model Company did not start to cooperate with the animation industry until the end of the 80s to promote mini four-wheel drive, with the help of animation IP, to stimulate the sales and promotion of mini four-wheel drive. It was the 90s that really ushered in the blowout, but the good times did not last long, the entertainment resources in the 90s have far exceeded the 80s, coupled with the emergence of the Internet, the mini four-wheel drive car has been popular for more than ten years.

However, in the early 80s, the new electric toy company used a series of combination punches to continuously promote mini 4x4 competitions. Moreover, it is more generous than the Tiangong model company, and the bonuses given are also more. In addition, live TV, as a big killer, also makes the game seem a lot more formal, compared to being regarded as a family activity.

The rules of the contest have also been subject to minor changes based on the opinions of participants and sales agents in various countries. The rules of the '84 competition are more mature. The continental competition was determined to determine the top 32. The competitions before the top 32 are sponsored by dealers from various countries.

After that, the address of the top 16 will be selected in Hong Kong. This cost is borne by the new power company.

The prize money for the winner and runner-up of this year's competition has been increased to $500,000 and $300,000. Other participating teams, even those who only make it to the round of 16, will receive a prize of $10,000 to encourage them to participate.

The cost of the venue, the transportation and accommodation subsidies provided to the participants, and the bonus expenses, the budget size has also skyrocketed to 45 million Hong Kong dollars. Although the competition has been able to generate some revenue through on-site advertising and naming rights, as well as the on-site sale of 4WD merchandise, the revenue is only a few million, which is not enough to cover a fraction of the cost of the event.

If you think about the income from running a tournament itself, it is definitely a loss-making project. But a big competition, and by cooperating with media around the world, promoting and live-streaming, so as to attract a lot of eyeballs to the new electric toy company, this is the key.

Because, in the first 5 months of 84 alone, the sales of mini four-wheel drive vehicles exceeded 40 million units, and the global sales of nearly 2 billion Hong Kong dollars were added to accessories and peripherals. After deducting various marketing costs, the net profit of the income pocket also exceeded 100 million Hong Kong dollars. It is precisely because of the strong profit that the new electric toy company can continue to invest in research and development and publicity.

In fact, the technical content of mini four-wheel drive vehicles is not high, and the so-called R&D investment is mainly just to design more beautiful shapes, and more investment is focused on publicity. This kind of product relies entirely on publicity and eyeball effect to drive sales. Once no one pays attention, it is naturally difficult to become a hot-selling product.

Therefore, in addition to spending money on expensive global events, Xindian Toys Company has also invested a lot of money in shooting animations, movies, and TV series.

The animated version of "4WD Heroes" has just swept the world after a whirlwind of popularity around the world, and the live-action version of "4WD Heroes" has once again swept the world. The live-action version of the TV series "Four-wheel Drive Heroes" is jointly invested and produced by Xindian Company and Xingchen TV, with a total of 26 episodes and a budget of 30 million yuan. One episode is as high as more than one million yuan, and this cost is no longer compared with TV series, and even, many movies have a budget that is far inferior to "Four-wheel Drive Heroes".

Hong Kong film and television producers in this era are still worthy of such a budget. In the 21st century, for a budget of 100 million yuan, find most of the well-known directors in China or Hong Kong and let them make movies, and after that, most of his budget is used to invite a team that has a good relationship with him, for example, a special effects studio is his buddy, a certain actress is his friend, it must be used, a certain crew is used to working with him, you invite a world-class team, sorry, I don't need it. This kind of benefit transfer, the sky-high price of some related households, quickly the cost of swallowing up seventy-seven, eighty-eight, if, this group of people has a conscience, maybe they can barely send a movie that can be watched, and investors will not suffer losses. But in many cases, people who are invited on sky-high budgets are filming with their feet and really take their reputation and reputation seriously.

There are only a handful of them, like Jackie Chan, Tsui Hark, Stephen Chow, etc., who look better. After giving the money, at least I will take the money seriously to make a film.

Many "big productions" in later generations are essentially parallel imports, with a budget of 200 million investment, 180 million yuan will be swallowed up first in terms of remuneration, benefit delivery, etc., and the remaining 20 million will be filmed. In this way, it is natural not to count on its quality, worthy of the investment.

Hollywood is the same, corruption is forced, many billionaires, who have invested in a few movies, have been played by professional superstars and directors, and have successfully fallen from the rich class to the middle class.

In later generations, there were domestic tyrants who were superstitious about Hollywood, and felt that there was too much money in China, so they decided to invest in Hollywood, but ...... It turned out that the domestic means of making money are all leftovers from Hollywood, and the whole world is the same......

Insiders collude with each other to cheat the investment of local tyrants, and they don't need the movie box office to realize profits at all, as long as they eat the investment, they can make a windfall for many people. And this group of people has a circle, and the pit people are all introduced to each other, and their interests are evenly matched. If you don't understand the tricks, you will naturally be fooled by insiders and take out a large amount of real money, and as a result, you get a money-losing movie with a bunch of stars and very bad quality.

Later, the return on capital in Hollywood became lower and lower, and it became difficult for the United States to invest in movies to make money.

Relatively speaking, the probability of being pitted is low if the capital giants occupy the dominant position and carry out long-term investment layout. Even if the company's internal personnel are a little corrupt, it is definitely better than a rich old hat who takes the money to find a famous director to hold a film, and as a result, all the money is cheated away, and the ending of a bad movie is much better.