Double 11, which was founded by the new entrepreneurship department, although the scale cannot be compared with the Double 11 promoted by Taobao in later generations. But it can also be called a business festival in this era, which is getting bigger and bigger.

On this day, there will not only be the first launch of new products released by the new entrepreneurial department, but even the old products that have already been put on sale, and surprise discounted prices will be given during this time.

In order to prepare for Singles' Day, employees from all over the world, especially those at the headquarters in Hong Kong, will work overtime to prepare for the event at least half a month in advance.

Three days before the Double 11 countdown, Hong Kong has even dispatched police officers to take the initiative to help the venue and stores of the new entrepreneurship department to maintain order. After all, on this day, not only will millions of people in Hong Kong rush to buy cheap electronic products, but more than 100,000 consumers and tens of thousands of journalists from all over the world will arrive on the scene to report relevant news.

For the sake of the city's image, Hong Kong has to do the same.

What's more, the headquarters of the Department of New Innovation is located in Hong Kong, and the annual contribution to Hong Kong's local fiscal revenue is almost more than 40% of Hong Kong's total fiscal revenue. Such a super-rich man, although he is not the ruler of the city, will also enjoy the treatment of the big entrepreneurs in the government department is the rank of God.

It is important to know that the Department of New Entrepreneurship is only the headquarters business and part of the R&D institutions in Hong Kong, which does not mean that the Department of New Entrepreneurship must regard Hong Kong as its headquarters. Hong Kong now accounts for less than 5 percent of its revenue! However, one-third of the tax is handed over to Hong Kong.

If the service in Hong Kong is not good enough, then Lin Qi can actually consider changing the headquarters. Cities with better service quality for enterprises can be worthy of the excess tax paid by the new entrepreneurship department. You know, a pure Hong Kong business shouldn't pay so much tax. A lot of taxes come from all over the world, and other regions will only give the taxes to the local area after financial liquidation at the headquarters.

Inspired by the new start-up, other related shops in Hong Kong are not idle, but those who have had a trace of business with the new start-up do not forget to touch the light.

"New start-up 4WD supplier!"

"New entrepreneurial friendship partners, encourage each other!"

"Four Seasons Hotel, 5% discount on consumption on Double 11, and the designated partner hotel of Xinchuang Electronics Group, there will be a press conference for some products, which will be held in our hotel. ”

All kinds of banners are all pulling up the streets, and it is clear that many merchants will take the opportunity to compete for millions of high-quality consumers with bulging wallets in the short term.

After all, the purpose of marketing on Double 11 for more than 11 years is to stimulate consumers to prepare their wallets for this day, and now, the consumer wallets are ready, and the rest is to see the ability of the merchants. After eating most of the cake in the new entrepreneurship department, the remaining ones, just take a bite, may also struggle for a quarter less!

Of course, for all this, everyone has long been commonplace, and as a new employee, after seeing it, he is naturally very proud, the standard of a successful person is not only income, but also social status. In Hong Kong now, all walks of life are not as glorious as the new entrepreneurship department, even some employees of non-group companies, only employees of subsidiaries, will feel a bit of glory.

"Boss, in less than a month, our cosmetics have sold 38 million, and we are almost out of production. ”

Kevin burst into the office with a gust of wind and couldn't suppress his excitement as he looked at the sleepy-eyed Lin Qi.

"So much?"

Lin Qi was also taken aback, this sales volume has reached the sales of other cosmetics industries in Hong Kong for a quarter, far exceeding his expectations.

"That is, when Lancôme entered Hong Kong, crazy promotional discount activities, a quarter is only this number, newspapers are flying all over the sky, and now we have trampled under our feet. ”

Kevin's eyebrows fluttered, and he said: "Boss, I have an idea about the idea of cosmetics on Double Eleven. ”

"Tell me about it. "Lin Qi is in a good mood, although this product is a little bit motherly, but it is a good material by nature, and with a little carving, you can get it.

"Since they are all newly founded companies, including cosmetics, four-wheel drive, and other products, such as computers, etc., it is better to name them as new entrepreneurs and form a home ecological chain, which is more acceptable. Kevin said.

Lin Qi was slightly taken aback in his heart, and his spirit couldn't help but be shocked, and he cheered up.

Kevin's words shocked him, the new business is now spreading very much, and there is indeed no shortage of money, with his current value, even in the 21st century, he can beat a group of bigwigs.

The new venture is under the umbrella of various products, and his hand is very long, except for some individual fields related, such as film and television and animation, four-wheel drive vehicles, and others are very related.

In people's consciousness, there will always be an effect, called beauty appreciation, also known as the halo effect, which is extremely common, for example, when you see a beautiful woman, most people will think that in addition to her beauty, other qualities should also be very good.

Of course, this is just a stereotype, for example, Quasimodo, who looks ugly, actually has an extremely kind heart.

However, people are human beings, and they cannot get rid of biological nature, otherwise they are intelligent machines.

What Kevin said is that a large part of it is in everyone's recognition of the product, and it is more of a personal habit, such as long-term consumption of a certain company's products, which will naturally form a habit.

If all the products are named as new entrepreneurs, it does not have much effect on the surface, but it cannot stand the large consumer base of new entrepreneurs, which is equivalent to invisible drainage.

The founder of Xiaomi Technology, the reason why Thunder Monkey King is so successful is not only because of his price butcher's means, but also because of his cost-effective products, of course, is one aspect, in fact, selling mobile phones is only the first step in creating a traffic and brand ecology for it.

Selling mobile phones, so that Xiaomi's operating system, has gained hundreds of millions of users. However, relying on these operating systems, Xiaomi's mobile Internet and e-commerce channels have diverted hundreds of millions of active users. Xiaomi's self-operated e-commerce platform has developed, not only selling mobile phones, but also reducing channel costs and enhancing online channel control. In addition, after paving its own e-commerce channels by selling mobile phones, Xiaomi began to sell power banks, TVs, laptops, lights, routers, smart speakers, sweeping robots, sofas, tables, instant noodles...... Basically, anything can be sold, and one product after another is incubated from scratch!

For those products that are not related to mobile phones, the gross profit is far greater than that of selling mobile phones. Moreover, Xiaomi mobile phones are not high-end, but only cost-effective to be recognized by consumers. However, the products incubated by other Xiaomi ecosystems may not be the lowest price in the market, but they are not the highest price. The market feels that Xiaomi is not the most expensive brand here, the price is more transparent, even if it is not the cheapest, it is a brand and not a miscellaneous brand.

It is precisely this practice that allows Xiaomi to form a diversion of mobile phones to the Internet platform, which in turn sells mobile phones, routers, smart TVs, computers and other Xiaomi products, which in turn consolidates the user scale of Xiaomi's Internet ecology.

In the end, it relied on grocery stores to sell everything, further expanding Xiaomi's market and profit margin, and realizing the value of brand, ecology and traffic.

Xiaomi's approach, there is also a person who once proposed "ecological anti", however, Jia Yueting, who proposed ecological anti, because he borrowed leverage to do it, the capital was not enough, taking advantage of the bull market to circle money in the stock market, and borrowing money with stock mortgage in hand to do money-burning business.

As a result, the money was burned, and the ecology had not yet taken shape. The bear market is coming, and the pledged stocks are frequently bursting, and creditors have come to collect debts. The shares of listed companies are mortgaged and borrowed, and the borrowed money is used to burn money offline to make offline products, and offline products burn money, and some profits are delivered to online companies. Online companies make money, and their financial statements look profitable and growing, spurring stock prices to rise, which in turn can lead to more financing......

However, this abacus was eventually destroyed by the collapse of the GEM. The online and offline of the LETV system combined are generally losing money and burning money. Cash flow is mainly made by constantly borrowing. Borrowing is based on the fact that the market value of stocks is rising, so that you can borrow more money. If the overall profit has not yet been realized, it will encounter a bear market, well, it is a routine with Jianing Real Estate in Hong Kong in the 80s!

Jianing Real Estate also falsified its performance to make the stock skyrocket, and after the market value of the stock rose, it went to mortgage and borrow money. Borrow money to further do real estate, insurance, banking, hotels, and countless other industries that should be profitable in the coming decades. However...... The problem is that Jianing has just gotten up to draw a big pie, made a market value of 10 billion, and mortgaged it to borrow 10 billion funds, and has not yet made a profit. Hong Kong suffered a rare 70% plunge in property prices, and the stock market has been bearish for more than four years. Then this deception, which was a deception from the beginning, was punctured before it could be turned into reality.

This kind of loser, it can't be said that their story is bad. In fact, the stories they come up with are not commercially viable. But you need to have enough strength and have the money to do it. Otherwise, using all kinds of deception to fool you may be a chicken-and-egg fight, and you will collapse before your dream is realized.

The power of Lei Monkey lies in the fact that his resources and influence are much more solid than Jia Yueting, so the venture capital and long-term investors he attracts are relatively powerful. Therefore, step by step, Xiaomi has become one of the top five mobile phones in the world within a few years, and has also created a unique business ecology.

These cases are mainly to prove that don't care about what you want to do, let's see who is doing it. People who do things are reliable, even if they are doing things that many people seem unreliable, they may be able to do it. If you do things unreliable, even if you do something that seems reliable and promising, it will become a Ponzi scheme.

"Then what are you going to do?" Lin Qi remained silent, wanting to hear Kevin's opinion.

"I don't understand this, I just think so, last night my little nephew went to the movie, said that the notebook given by the theater was very good, and carefully pasted the movie star sticker presented by the new venture film and television entertainment group. Kevin spread his hands and said, "Those gifts are all customized by the mainland, and they are not worth a dollar." However, the little nephew was very happy and felt that the 10 yuan movie ticket was worth it!"

Cinema to watch a movie and send a notebook?

Well, it still sounds a bit creative, stickers are not worth much, but the giveaway can also praise the popularity of its stars. It's also a good doctrine.

Lin Qi feels a little big, which is a little nonsensical, but the Shaw Brothers Cinema is often hard to find, which has a lot to do with these.

"Well, I see, I'll pay attention when Double 11 is over. Lin Qi nodded, this matter is not urgent, it needs a process that will inevitably take a long time.

……

In full swing, Double 11 is finally coming.

On the day of the 11th, the entire old street of Hong Kong was crowded with people, waiting here early in the morning, and the center was cleared out of a huge venue, which was the stage for new entrepreneurship this time.