Xiao Chen pondered for a long time, and finally turned a corner, although he was also the management of the new entrepreneurship department, but compared with Lin Qi, he made a judgment.

"Boss, they are also flesh chiefs, why is the gap between people so big, unscientific, why am I not so smart. ”

Xiao Chen pretended to be sad and said angrily, this is the difference between geniuses and ordinary people, Lin Qi is too strong in capital, and he has the strength of a thousand catties, so he can easily turn the decline into an advantage.

When a new product is launched, there will always be all kinds of setbacks, and other small companies may encounter setbacks, which may collapse and disappear in the long river of years, becoming the tears of the times.

However, Lin Qi does not take these opponents seriously, and only pays attention to the opinions of consumers. The response is not to dismantle competing brands, but to use the trend of public opinion to change consumers' perception of Pechoin.

After such a trouble, it has stabilized the position of Pechoin in disguise.

"Hehe, now those foreign makeup brands are miserable. Xiao Chen was a little excited.

"This is not to be, for a long time in the future, Pechoin's market share will still not be comparable with international brands. However, in any case, it is also necessary to have a big domestic and international first-class, and only if the goal is ambitious, it is worth investing. If you make a small goal, I am afraid that it will insult the reputation accumulated by the founder of Pechoin decades ago!"

Lin Qi was a little angry, and he would be beaten if he fell behind. At the beginning of the reform and opening up, the technology and business philosophy of many domestic industries were very backward, so that many industries were too inferior and blindly gave up relying on their own efforts, but hoped to introduce foreign capital to improve their operations. This has led to many industries, because of the power of foreign investment, the competitiveness of domestic brands has been greatly weakened. Daily chemicals, automobiles and other industries are obvious examples, the more open to the outside world, the more the introduction of so-called advanced technology and ideas, all ask for help, the more difficult independent innovation.

Even those who make air conditioners, Gree and Midea are not good at the beginning, they are just small characters in the market. In the mid-90s, Chunlan, Xinfei and other companies were the overlords. However, Xinfei Electric, which was once ranked first, after the introduction of foreign capital, the more reforms the more losses, and the dominance of the air conditioner, refrigerator and other industries was quickly taken away by domestic brands such as Haier, Midea, Gree and other friends. Later, Xinfei was on the news again, and it was the 21st century enterprise that was almost shut down, and the remaining more than 1,000 workers were begging for wages.

There are also PCs, mobile phones and many industries are this logic, the more open they are, the more they can obtain foreign technology and parts, then the more they can not do independent research and development and production, and become the ATM of foreign technology giants every year. For example, Qualcomm is a company that not only sells parts, but also collects Qualcomm taxes around the world, which is Qualcomm's technology patents. Companies without a patent base were later subject to a Qualcomm tax of up to 5% in Ghana. A mobile phone costs 4,000 yuan, and 200 yuan is paid to Qualcomm's patent. Qualcomm is just one of them, and other companies such as Google, ARM, and a bunch of others have to charge royalties on it.

If a company has a large number of patents of its own, it can cancel each other out. For example, Qualcomm cannot monopolize all patents, and it also has to pay patent fees to other patent holders, and after canceling each other, the patent cost will be greatly reduced.

Therefore, aspiring enterprises will silently conduct independent research and development and establish a huge patent moat. It is expected to save R&D expenses and become an indispensable player in the industry. Everyone stands on a higher stage and collects taxes from global manufacturers, which is the big picture.

Of course...... The number of patents in the new entrepreneurship department is far greater than that of Qualcomm, and the scope of patent fees charged is also wider than that of Qualcomm. However, generally only 1%~2% of the fee is charged, and the level of hooliganism cannot be compared with Qualcomm.

As for the way the cosmetics industry plays, it is different from high-tech, and it is not a model of patent trolls taxing each other. The first factor in the cosmetics industry is not the quantity and quality of patents, but the influence of the brand.

"Boss, you seem to have a special affection for the outback. Xiao Chen said suddenly.

At that time, Hong Kong was very different from the mainland, the economic system was different, and the inland was more difficult, and in the hearts of most Chinese people, the inland was synonymous with the country.

Lin Qi's eyes changed slightly, business and patriotism are two different things, but they cannot be separated.

Many people were later confused by the fact that capital has no borders, in fact, businessmen and high-tech, as well as well-known brands, really have borders!

If capital really knows no borders, then why would manufacturers in many sensitive technology industries prefer not to make huge profits and not sell products and technologies to China?

Because, in a sense, Intel, Qualcomm, Microsoft, General Electric, and other companies are emphasizing that they are citizens of the world, not just American companies. But, in reality, they are American companies that are so pure that they can no longer be traditional. If the U.S. government doesn't allow it, they can't license it to any foreign company.

The new entrepreneurship department is also to take the route of multinational companies for business needs.

However, we must not forget that the new entrepreneurship is a Chinese company, and if we forget it, then even if the scale of assets is large, it will become a fish and meat that has no father and no mother in the international market, and can be slaughtered by others.

Enterprises, especially heavyweight enterprises, are all branded by the nation and the country!

"When you read more, you will gradually understand that this is our root, which cannot be wiped out. Lin Qi rarely sighed, "The pattern of entrepreneurs, sometimes, also depends on your ethnicity and race! Don't say anything about equality, the world is not equal." If you are a Buraku on the African continent, you will not have the opportunity to start a company like the New Entrepreneurship Department. Even a garment factory can't do well, because those places don't even have electricity and basic transportation! You should be glad that you are a Chinese, and the reincarnation is not the world's first-class, but it is not the worst, at least the social stability has outperformed most countries. In addition, there is reform and opening up and future economic growth. For Chinese, compared to winning a continuously appreciating insurance at birth, although it is not as good as winning a big lottery at birth, it is definitely not bad!"

Xiao Chen was thoughtful, but he didn't think of anything.

A moment later, Kevin knocked on the door and entered the office with a chicken nest on his head, carrying a thick stack of documents in his hand and a pair of dark circles under his eyes that were even heavier.

"Boss, Double 11 is coming soon! Although the new entrepreneurship department is promoting technology products on Double 11, I think we can use this time period to promote cosmetics today. ”

Kevin is similar to a panda, but his mental head is very full, and he doesn't pay attention to Lin Qi, who is trying to digest.

"I've seen it, Lin Qingxia's skin is very suitable for this ......"

Kevin gushed endlessly, and after half an hour, he finally stopped with a pout, and added: "We still need to invest in advertising expenses, and these beauty products need outdoor advertising." ”

Lin Qi coughed, since Pechoin has decided to become bigger, he will not let go of any opportunity, with this wave of buying frenzy, he has seen the hope of revival.

"In this way, the annual advertising cost in the future will be budgeted at 200 million yuan, and if necessary, it can be expanded, and if you save some of the surplus, all of it will be put in your research funds. ”

Lin Qi simply handed over the stall to Kevin, with Hathaway's assistance, he only needed to be responsible for some macro control.

Kevin showed a little surprise, 200 million yuan of advertising investment, it is simply regarded as a local tyrant among local tyrants, especially for cosmetics, the effectiveness of advertising is also eternal, no matter how good cosmetics are, if they lose advertising, they will be squeezed out of the historical stage.

"It just so happens that on Double 11, you can expand your influence again, and all the stars are on the same stage, so it seems that you have to launch a few new products quickly. ”

Kevin muttered to himself and went out with the information.

"Let him pay more attention to rest, this is a long-term battle, what I need most is talent, and I have to take a long-term view. Lin Qi said to Xiao Chen.

Xiao Chen's heart warmed, having such a boss is indeed reassuring.

Then Lin Qi contacted Huang Xizhao, a new round of Double 11 is about to resist, last year got a bumper harvest, Lin Qi's estimate of the past few years, is doubled, many new products, will be released on Double 11.

"The preparation for Double 11, how is it now, the stage is very important. ”

"Everything is basically ready, a large number of fans have been bombarded for several days, and they want to know in advance what new products will be released, and the advertising response of major TV stations is also good, but time has come. ”

Lin Qi nodded and said: "In addition, cosmetics should also be added, don't waste any of the first-line stars you sign, let them all play when the time comes, in addition, the design of coupons needs to be used more once you think about it, those old ways of raising prices and discounting them must not be taken." ”

"Okay, I'll arrange it again, Kevin's side, and I need to ventilate. Huang Xizhao agreed and hung up the phone.

……

In November, just at the beginning of the month, the wind of new entrepreneurship has already blown through Hong Kong, and almost everyone is looking forward to seeing what today's Double 11 looks like.

"Let me guess, it is estimated that Pangu is going to release a new product again, and I have been waiting for a long time, but don't let me down, bless and bless. ”

"What's so fun about the computer, it would be nice if there were a few new lipsticks, I don't know if Pechoin will participate in this Double 11, they are in a bit of a hurry......"

This is the voice of many women, and Double 11 has also become a more reasonable reason to lose, and at the end of the day, men and women should be kind to themselves.

"Women, who really doesn't understand it, didn't you just buy it last night, the seven aunts and eight aunts have all been delivered, as if others can't buy it. ”

"What do you know, women are just a few years old, and when they become yellow-faced women, it's too late to maintain them. ”

The streets and alleys are full of commotion, speculating about what kind of surprises will be brought by this year's Double 11 for new entrepreneurs.

However, all the industries under the new entrepreneurship department, major stores, etc., have all begun to put coupons, and the discount information of some related products has been released in advance to give people a preparation.

The new business is busy up and down, and Lin Qi is also looking forward to this year's performance......

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