As the world's first 2D graphics online role-playing game, "Jinwu Scroll" quickly became popular around the world after its release in July.

As the vane of popular games, the most popular games in Internet cafes are "Resident Evil", "Biochemical Survival", "CS", "Red Alert", "Fairy Sword", "FATE" series and other stand-alone classics.

Among them, "Red Alert", "CS", and "Biochemical Survival" rely on LAN battles as selling points, attracting more popularity to Internet cafes.

Among them, "BioShock" is the most demanding for configuration, and after the advent of this game, it has rapidly driven the sales of flagship models of Pangu computers and high-end game graphics cards.

However, there are still not many Internet cafes and machines that can really access the Internet. After all, the network fee is also a large expense. In the case that most users only meet the requirements of stand-alone and local area networks, there are indeed many Internet cafes with the name of Internet cafes but cannot access the Internet.

"Jinwu Scroll" does not have high requirements for CPU, graphics card and other hardware configurations, but for the network environment, there are requirements. At the very least, you can access the Internet to experience "Jinwu Scroll".

Online game clients are generally not complete, and only when connected to a server, a complete game is complete.

However, after the popularization of "Jinwu Scrolls", many customers of Internet cafes came to their homes and asked: "Boss, can you play "Jinwu Scrolls" on the Internet on your computer?

If, the owner of the Internet café said that the machine is not connected to the Internet, many customers will turn around and leave, looking for an Internet café that can really access the Internet.

This has led to many Internet cafes, gradually stimulated by the market, began to keep pace with the times and access the Internet.

Of course, in fact, the global Internet penetration rate is now at least three or four years faster than it has historically been. It is precisely because of the higher Internet penetration rate that after the release of "Jinwu Scroll", there will not be a problem of hitting the street because there are too few Internet users.

In fact, the current release of "Jinwu Scroll" is just right, although the Internet penetration rate has not reached the level of hundreds of millions or even billions of Internet users in later generations. But...... It is true that the global Internet penetration is much wider than it was in history.

Originally, in 1994, there should have been less than 4 million Internet users in the world, and only 150,000 computers in China, enterprises, and universities were connected to the Internet, and the network speed was very slow.

However, the birth of the new entrepreneurship department has made a lot of contributions to the global technology industry. For example, in 1994, there were more than 12 million networked computers in the world. There are more than 6 million networked computers in China, nearly half of the world's networked computers.

Both the penetration rate of computers and the penetration rate of the Internet seem to be faster than in history.

This is largely due to the fact that computers are cheaper than they have historically been, and the cost of accessing the Internet is also low. Although, now each family still has to charge for accessing the network, but the annual network fee is 720 yuan, which can provide 0.5M broadband, pay for 2 years, and even free of home installation fees. Because the Internet fee of the Internet has indeed been reduced a lot, and China attaches great importance to the popularization of the Internet.

For example, government recruitment and bidding, in order to show fairness and justice, have begun to be publicized on the government website. Recruitment for large companies also starts by sending resumes to the Internet e-mail.

In addition, news portals, instant messaging software, shopping websites, websites, and music websites have sprung up like mushrooms after a rain.

A large number of rich Internet applications make the Internet not only a gimmick, but also a convenient tool needed in the process of life, work and study. Before the Internet, it was very difficult to inquire about a piece of news and query a piece of information.

However, after the advent of the Internet, even ordinary people have gradually enjoyed convenience. It is precisely because of this that the Internet has spread so quickly.

However, in the early days of the Internet, there was still a big lack of entertainment, for example, compared with the entertainment of stand-alone machines and local area networks, there were great deficiencies at the beginning.

However, the advent of "Jinwu Scroll" marks the advent of the era of online games, and in terms of entertainment, the era of online games is one of the turning points for the Internet to surpass the local stand-alone market in terms of entertainment.

Although, theoretically, the original intention of the Internet was to make information exchange more efficient, but if it is only practical and not entertaining, it still cannot be popularized to ordinary users.

The key to the popularization of the Internet lies in the fact that the Internet is a universal tool. It is not only a universal information exchange and query tool, but also an all-purpose entertainment tool.

……

Lin Qi is now more and more adept at reducing his burden, and even now he spends more time indulging in games every day than he does at work.

However, while indulging in games, Lin Qi still analyzes and thinks. These thoughts are not based on the game itself, but more on the upstream and downstream of the industrial chain, which is affected by the association of this game.

For example, in terms of game operation, servers are constantly being added, and server-related businesses are also fertile and do not flow into the fields of outsiders, which are acquired by Pangu Computer Co., Ltd., a subsidiary of the new entrepreneurship department. A set of servers is priced at 1 million yuan, with a gross profit margin of 30%. In terms of profit margins, it is far more profitable than selling a personal computer.

Historically, IBM later chose to sell the PC business, but in fact, it was only because the gross profit margin of the PC business was relatively low and the added value was too small. However, for servers, mainframes, and other businesses with higher gross margins, IBM not only did not divest, but invested more capital to consolidate the market share of these high-margin products.

Now, in terms of the global computer market, the market share of personal computers is still rising, but the upward trend is getting slower and slower. With the growth of Internet users and the explosive growth of Internet applications, the server market has gradually shown the potential for faster growth than the personal computer market. Although, the sales are not as good as the personal computer, but ...... In terms of profit margin, the sales volume is also 1 million yuan, and the server sales are 1 million yuan, and the profit margin is two or three times more than the net profit of 1 million yuan for personal computer sales!

Just "Jinwu Scroll" is expected to bring more than 100 million Hong Kong dollars in server orders in the next year. Moreover, this order will be maintained for more than several years.

As for the popularity of "Jinwu Scroll", I am afraid it will attract more 2D graphics online games that follow the trend. For these online games, software, art, music, etc., developers may be able to solve them themselves. However, once it is commercially operated, it must need a server, and relying on the server of "Jinwu Scroll", the Pangu game server product that has made a reputation will soon usher in a business blowout.

In other words, "Jinwu Scroll" has made a certain contribution to the new entrepreneurship in the network server market.

In addition to servers, the growth of Internet users at home and abroad has also brought orders for telecommunications infrastructure. The start-up communications company, a subsidiary of the New Venture Electronics Group, is also a beneficiary of the increase in orders for network equipment.

In addition to the revenue contributed by these hardware products and game flows, online banking recharge and third-party recharge, etc., Pangu operating system, Tesco wallet and Hang Seng online banking, etc., have begun to taste the benefits brought by the Internet recharge channel business.

Of course, Jin Yong's copyright itself will also regain popularity with the first graphic 2D online game. For example, the new venture publishing group cooperated with Phoenix Games to launch a translated version of Jin Yong's complete works, which was quickly promoted to overseas markets such as Japan and the United States.

This promotion is also unique - buy a book and get a point card of "Jinwu Scroll", buy three get two free. In other words, if you buy 30,000 yen, you will receive a top-up card worth 20,000 yen. If you buy a $300 copy of Jin Yong's original book, you will receive a $200 game point card.

Even if you don't play games, some point cards can actually be resold at a discount. This is also equivalent to a huge discount on Jin Yong's selling price.

The promotion of multiple birds with one stone also caused Jin Yong's overseas sales to exceed 500,000 copies in July alone. This kind of sales is much higher than when Jin Yong was still writing books.

It's just that the books that really buy for the charm of Jin Yong's martial arts themselves do not occupy the stream. It's more of some gamers, who want to understand the original book through the game, the plot of the original book, and pay attention to its follow-up strategy, not to mention, you can get a game point card when you buy a book, which is also the reason why the book is a big seller.

In later generations, there was an anomaly in the Blu-ray cable market for Japanese games, no matter how good the anime disc is, no matter how hegemonic the work, it can't compare, buy a disc and get a recharge point card for mobile games. In later generations, the purchasing power of Japanese mobile game krypton players far exceeded that of simple anime otaku. As a result, the game adapts to the anime, and it really doesn't need the quality of the anime itself, as long as you launch a buy disc and send a point card, you can beat the industry with immediate sales.

"So, doing business, bigger picture, it's like a chemical reaction. A product will drive the chemical changes of related industries and promote each other's growth, which is the so-called ecological reaction. Lin Qi said in his heart.

In later generations, Mr. Jia returned to China next week and invented and stinked the term ecological anti. However, Jia's strategic direction next week is not a mistake in itself, the mistake is only a mismatch between financial strength and ambition. Assuming that Jia's plan for next week is to be done by a giant with trillions of capital, then burning money is a layout that lifts weights and will not become a scam.

Lin Qi is now like this, which is the real ecological anti.