On August 3, 1994, the server of "Golden Martial Scroll" had been opened to 13 groups.

Each server can accommodate up to 5,000 players online, and the number of registered users has exceeded 500,000. At the same time, the number of online users exceeded 50,000!

With the rapid growth of the number of users, the daily turnover income also exceeded 100,000 Hong Kong dollars. After deducting costs, the daily net profit is not less than HK$50,000.

And that's just the beginning, and the game hasn't been over-marketed to stimulate spending. Moreover, at this stage, the global online recharge environment is still not as convenient as in later generations. So, it limits the level of earnings that the server can earn on a daily basis. However, the income is getting higher day by day, and the profit is gradually increasing......

For the time being, this revenue may not exceed the level of traditional arcade games and single-player games. However, there is no doubt that this model of continuous revenue growth and long-term flow has made the management of Phoenix Games very satisfied.

"Boss, I can't find any opponents in the market of "Jinwu Scroll", so under the word-of-mouth effect, players are snowballing. When Zhao Ruofei reported the results to Lin Qi, he said proudly, "It is estimated that the annual income of this year's "Jinwu Scroll" will be 50 million to 100 million yuan, and it should not be difficult." In the future, we will accelerate the speed of opening new servers and open a new server in 2 days, so as to divert the traffic of more and more congested old servers, make good use of the first-mover advantage as much as possible, and consolidate the leading position of Phoenix Games in the online game market. ”

Lin Qi nodded and said: "It's good to have this awareness, the key now is to stake the ground, the online game market has just begun, and the future will benefit from the rapid growth of Internet users, and the dividends will be far faster than the traditional industry." However, instead of indulging in a successful product, we should continue to focus on the development of new products, and the old products should be as playable as possible, increase the stickiness of players, and extend the operation cycle. In the future, the online game market will change rapidly in technology and creativity, and there needs to be richer online games with different gameplay styles in order to truly gain a leading position. ”

……

After the popularity of Phoenix Games' "Golden Martial Scrolls" online game, in addition to attracting a large number of players to snowball. The video game industry around the world has also quickly begun to follow suit.

After all, Phoenix Games is not a small company, and among the listed companies with video games as its main business, the highest market value is Phoenix Games. Other game listed companies in the world are inferior to Phoenix Games.

What's more, the new entrepreneurship department behind Phoenix Games has been an innovation leader in the global technology industry over the years. Again and again, with their own strength, to open up a new market one after another.

It has developed to the point where the new entrepreneurship department has developed to the point where it is difficult not to attract attention.

Basically, every strategic direction, every product, will attract a large number of imitations around the world. It is impossible to develop quietly and develop a market for a few years without being noticed, and then encounter an opponent.

As for the Department of New Entrepreneurship, although it attaches great importance to the registration of technology patents and intellectual property rights, patents are not omnipotent. Many products and strategies are only directional, and it is impossible to completely monopolize the market by relying on patents.

Just like the advent of computers, the company that pioneered the computer can only register specific technology patents, and it is impossible to casually register a computer as an exclusive patent.

The same is true for graphic online games, where games may be able to register the code, art, music, and plot lines in their games as intellectual property rights for protection. However, there was no way to stop the opponent, and began to follow the trend to develop graphic online games.

The opponent only needs to borrow some graphic online game concepts, programs, art, settings, gameplay and other elements to re-create, as long as it is not copied, then it is difficult to constitute infringement.

However, after the Internet era, copyright and patent protection are only one aspect, and the more important thing is to build platforms and traffic barriers.

The moat formed by the platform and the traffic is, in a sense, stronger than patent protection.

For example, instant messaging software such as QQ and WeChat, there are countless similar opponents. However, the opponent has never been able to threaten QQ and WeChat, mainly because of the fact that QQ and WeChat have formed a social bundle. If friends, relatives, and colleagues use it, they can only use this most mainstream instant messenger in order to communicate with others.

As for other similar products, perhaps there is no essential difference in the function of the software itself. However, the biggest difference is that these similar software developed too late to form a user and traffic advantage, so that even if users use it, it will not take long and they will change to more commonly used software.

Online games are almost the same principle, at the beginning of the point card payment mode, there may be a private server. However, games that are free of point card fees and charge for prop services are rarely so-called private servers. Because, the threshold for ordinary players to enter free games is very low, and they don't need money at all, so why bother looking for those unstable and unsafe private servers?

As for free games, basically as long as the traffic and users are circled, a large number of players have been in the game for a long time. Maybe that day, it will be recharged and consumed. In the long run, it may be that the average turnover contributed by each player of free games is not as high as the turnover revenue of paid games with an hourly billing of 0.3~0.5 yuan.

But the key is that free-to-play games can attract more users, and the scale of users is king. In the long run, free games can make more money.

……

Japan, Nintendo Corporate Headquarters.

Yamauchi Pu started the trial game on the second day after the release of the "Golden Martial Scroll" game, and after a week of trial play, he held an internal meeting and asked the technical staff: "Nintendo wants to make a similar Internet game, with our technical level, can we make a similar game?"

"I haven't done it before, but it shouldn't be too much of a problem technically. However, the popularity of this game, in addition to Internet games, is also related to the influence of Jin Yong's martial arts. The technician replied.

"You can try to cooperate with Jin Yong. Yamauchi said.

Not long after, people from Nintendo's Hong Kong branch went to understand the situation and replied: "Jin Yong's copyright was bought out to Lin Qi's Fantasy World Company at a price of 1 billion Hong Kong dollars as early as 8 years ago. ”

"Fantasy World Company?" Yamauchi Pu is very strange, the company that can invest 1 billion Hong Kong dollars to buy out the copyright should be a large company, but there is very little news about this company.

However, after thinking that Lin Qi's company bought out Jin Yong's copyright, Yamauchi Pu no longer asked about copyright cooperation.

Next, Yamauchi urged Nintendo to invest a budget of $1 million to develop the online game "Mario Adventure". On the one hand, the IP influence of "Mario" is indeed very large, so that now Nintendo's development is far less powerful than in history, but with the "Mario" series, it can still survive and make profits. Of course, the current Nintendo is just making a living, not to mention the ambition to dominate the game industry, after all, compared with the new venture electronics group, the gap is too big.

However, lowering the target and giving up continuing to be a console, but focusing on game software, the current Nintendo, still has good strength.

Actually, without the news of this company, it is right, Fantasy World Company is mainly business, which is to buy and license copyrights. For example, Jin Yong's copyright is held by Jin Yong's martial arts copyright studio under Fantasy World, and related development is carried out through the studio's exclusive authorization.

Of course, since most of the authorized partners are new start-up companies, there is no need to publicize them. Anyway, there are many companies within the new entrepreneurship department, and if you want to develop a project with Jin Yong's copyright, you can sign a contract with Fantasy World.

However, each signing requires a deposit plus a share. For example, the deposit for the copyright development of "Jinwu Scroll" is only 500,000 Hong Kong dollars, but after the operation of the game, 2% of the sales revenue will be shared to Fantasy World as a copyright fee.

Others who use Jin Yong's copyright to publish, shoot film and television dramas, and develop stand-alone or peripheral products need authorization every time.

With the concentration of copyright in the new entrepreneurship department, at present, there are very few companies outside the new entrepreneurship department that can obtain Jin Yong's adaptation authorization.

Most of Jin Yong's film and television adaptations outside the new entrepreneurship department are works before 1986. After 1986, any film and television, animation, and game works adapted from Jin Yong's copyright were monopolized by the new entrepreneurship department.

In 8 years, Jin Yong has been used to adapt more than 20 TV series, basically, Jin Yong has been remade twice in 8 years. In addition, there are 17 adapted movies, and basically, there will be two or three movies adapted from Jin Yong's copyright released every year. Although it's not all big productions, it's basically a sincere work that has been seriously adapted.

As for comic adaptations, Jin Yong has 10 adaptations of comics. There are more than 6 adapted animations with more than 1,000 episodes.

In particular, in the age of the Internet, there is no shortage of copyrights in the market, but there is a lack of top-level copyrights. The value of transcending the national level and becoming a cultural business card and influencing contemporary Asian culture is not only worth 1 billion. Especially after being monopolized, the copyright content is higher.

The copyright value of the four famous works that are more influential than Jin Yong is even lower, mainly because the four famous works are already public copyrights with no copyright protection period, and the copyright can be adapted by anyone, and there is no monopoly value. This kind of copyright, compared with other capital, does not have an advantage, so although Lin Qi will also invest in some works changed by the four famous works, he will not regard it as a unique copyright advantage.

In contrast, the resources of copyright monopoly advantages such as Jin Yong's world view and the moon world will invest more money and resources in development.