The price increase of the Japanese manufacturer TN LCD panel has not only affected the computer business, but what is worse is that the cost reduction efforts of the "China Cube" handheld computer have been completely abolished. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Originally, after signing a contract with Ricoh for the supply of CPU chips, the cost of the "China Cube" handheld computer was reduced by 10 Hong Kong dollars.

But now the screen of the calculator has risen to more than 8 Hong Kong dollars, and the handheld screen needs a larger area of TN LCD, and the purchase price has skyrocketed from the original 5 Hong Kong dollars to 16 Hong Kong dollars.

Originally, it was estimated that the hardware cost of each handheld computer was 75 Hong Kong dollars, but now that the price of CPU has dropped, the TN LCD screen has risen, and the total hardware cost has risen to 76 Hong Kong dollars.

Coupled with the OEM cost of 10 yuan per machine, it means that the production cost is as high as 86 Hong Kong dollars. Dividends are given to technicians, and the production cost of each unit will rise by a few dollars.

It is also necessary to give the sales channel a certain profit margin. Therefore, the original price of 98 yuan was sold, and the new venture electronics was going to lose money.

If the handheld has completed the platformization, you can sell the handheld at a loss, and then make money by selling game cartridges.

However, the handheld "Chinese Cube" handheld did not complete the design of the replaceable cassette. The purpose of the listing of this project is mainly to contribute profits to the company, rather than burning money at a loss.

"The original pricing plan failed due to changes in raw material prices. Lin Qi said, "Do you think how much yuan is more appropriate?"

"108 yuan?" Gao Tian said.

"Not very good!" Liu Zhendong shook his head and said, "From a psychological point of view, 108 yuan and 98 yuan are completely two feelings. Since the price is going to be raised, it is better to raise it a little more. Instead of pricing 108 yuan, it is better to price 118 yuan and 128 yuan. Because, 118 yuan, 128 yuan and 108 yuan of goods, if not particularly emphasized, consumers are not very sensitive to price. ”

"What about 138 yuan?" Lin Qi quipped.

"It feels pretty much the same. Zhang Ru thought for a while and said.

Li Ruoxi also nodded and said: "If the price is raised to 148 yuan or 158 yuan, I feel that the price gap will be more obvious." ”

Lin Qi nodded and said, "In this way, we will divide the products into different grades." The lowest model of 108 yuan, only the 2 No. 5 batteries that come with it, the battery is not rechargeable. In addition, 128 yuan was launched, and rechargeable batteries were sent, but chargers were not sent. 138 yuan for one, four rechargeable batteries, and a charger. ”

"It's just that the battery and charger and other accessories are different, and consumers completely separate themselves to buy the cheapest handheld, and then go to the market to buy rechargeable batteries and chargers. Gao Tian said.

"Let's make a difference in color and appearance......," Lin Qi thought for a while and said, "The lowest-priced model, green and black are available, and the appearance is square and dull." The mid-range model is available in milky white, pink and other colors, and the appearance should be lighter and more beautiful. The highest-grade ones are made of multi-colored plastic to form a grid of blocks of different colors. The price of each machine can be seen at a glance, which is conducive to users to make their own choices. ”

"I think that's good. Li Ruoxi nodded and said.

"Okay, then the design of the shell will be left to you. Lin Qi said.

"Well, no problem. Li Ruoxi nodded.

There are a total of 34 people working on the "China Cube" handheld project this time, so before the product is ready to go on the market, the employees involved in the research and development of the project have been given a bonus agreement.

Gao Tian, Liu Zhendong, and Li Ruoxi have made outstanding contributions, so each handheld can share a dividend of 0.2 Hong Kong dollars. As for other employees who participate in the project and are on the roster of R&D personnel, they can receive a bonus of HK$0.1.

Don't look at the sales dividends of a single machine, but considering that the handheld machine sells millions or tens of millions, in that case, the dividends are also very considerable.

At the same time, the handheld project of "Chinese Cube" is not too difficult, and the most important idea is Lin Qi's contribution. Therefore, no one is dissatisfied with this dividend.

On the contrary, many employees who have not tasted the dividends of the project have excitedly guessed what the sales volume of the handheld will be.

Hundreds of thousands, millions, or ...... As for the sales of hundreds of millions, they still dare not think about it......

But Lin Qi thinks that hundreds of millions of sales are possible.

Historically, after Nintendo bought out the rights to the block game, it did not initially move it to the handheld platform, but sold it as a home console game. It wasn't until '89 that the game was moved to the GameBoy handheld platform. GameBoy handheld sales exceeded 200 million units in history, and the vast majority of GB handheld users bought Tetris.

Combined with the various pirated handhelds around the world, the number of players of Tetris has exceeded 1 billion in history.

And Lin Qi sold the "China Cube" handheld more than eight years in advance, so he is naturally confident that he will sell better results......

……

Late October 1980.

Shenzhen. Xinai Electronics Branch.

Although Lin Qi doesn't care much about Xinai Electronics, he is still the major shareholder of Xinai Electronics. During the time when Rong Jian flew to the United States, Lin Qi began to replace Rong Jian's work, eating and living with the workers in the factory, and supervising the production of the "China Cube" handheld machine.

Xinai Electronics Co., Ltd., at present, the differentiation between the south and north factories is relatively large.

The North Main Factory was established relatively early, and although it was larger and brought in Hong Kong managers, it inevitably became more and more bureaucratic.

Since the southern branch is located in Shenzhen, it is more directly affected by the two major shareholders in Hong Kong. There are more than 1,000 workers in the factory, one-fifth of whom are from Hong Kong. In addition, the Shenzhen branch is at the forefront of reform and dares to give workers a higher reward and punishment mechanism, so the efficiency of the southern branch has far exceeded that of the north.

Previously, eighty percent of the foundry tasks of the "China Cube" arcade machine had been transferred to Shenzhen Xinai Electronics Factory, and its quality even exceeded that of Hong Kong.

Therefore, the foundry of the handheld of "China Cube" also gives priority to the Shenzhen branch of Xinai Electronics.

"Boss, since yesterday, more than 200 workers have been organized to try to assemble and produce, and the output of trial production on the first day is more than 800 units. According to worker feedback, the production process is very similar to a scientific calculator. A lot of electronics factories in Hong Kong have closed down, and we have recruited some skilled workers, and after a little adaptation, we will be able to get into the state quickly. "Of course, most Hong Kong people, even if they are unemployed, are not willing to work in Shenzhen." ”

Lin Qi nodded and said: "To recruit skilled workers in Hong Kong, first recruit them in the name of Xinai Electronics, and then let them stay in Hong Kong's Aika Electronics Factory to work, and the salary will be paid by Xinai Electronics Factory." When Boss Rong comes back from the United States, if he wants, the workers will be transferred to him, and if he doesn't want it, Xinai Electronics Factory can also open a branch factory in Hong Kong to accept these workers!"

"Xinai Electronics Factory to open a branch factory in Hong Kong?" The domestic managers present were stunned.

"Of course......," Lin Qi said, "the definition of Xinai Electronics is a large-scale electronic foundry, and in the future, it will take the road of internationalization, and TVs, computers, and game consoles can do anything." Not only to take orders from our new venture electronics, but also to undertake orders from customers all over the world! We should not only take advantage of the cheap labor and land resources in China, but also absorb advanced technology and management from overseas. For this reason, it is necessary to open branches all over the world......"

Rong Jian's Aika Electronics Factory is, of course, Lin Qi's OEM, but Lin Qi cannot completely rely on Aika Electronics Factory.

Xinai Electronics Factory will definitely take the road of independence in the future, and it is a relationship of competition and cooperation with Aika Electronics.

If the foundry wants to develop well, it must not only accept orders from Xinchuang Electronics, but must grab orders all over the world.

All kinds of complex production tasks can be completed, and the management ability and technical level of the factory will naturally gradually reach the world-class level.