At the end of October 1980, the daily output of "China Cube" handheld consoles reached 10,000 units, and the cumulative inventory also reached 150,000 units. Pen ~ fun ~ pavilion www.biquge.info

"Boss, the inventory should be enough, and then continue to stock, it will occupy too much cash flow and affect other businesses. Liu Zhendong said a little worriedly.

Lin Qi nodded and said, "What you said makes sense! However, we have to continue to wait, create a wave of momentum before going public, and then start to introduce it to the market." ”

"Looking for a celebrity endorsement?" asked Liu Zhendong.

"No! it's the stars Gongyue!" Lin Qi said, "It's pointless to simply find celebrity endorsements, and it's very expensive." I don't need long-term endorsements from celebrities, I just need short-term cooperation! Let countless celebrities become the foil of our new products, and after creating momentum, they will be thrown away like toilet paper!"

"......" Liu Zhendong always doesn't understand.

Why is the boss full of a sense of superiority over literary and artistic people, obviously he is not Run Run Shaw and Zou Wenhuai, and those people in the entertainment industry are not begging for food under him, why does Lin Qi seem to be like an emperor, and feel that he deserves to be above everyone?

Too inflated?

Lin Qi also has times of humility, not to mention that Dr. Yu Youcheng, even Gao Tian, the chief technical consultant of his own company, can be no big or small in front of the boss. Other people with technical abilities are also valued by their bosses.

In the entertainment industry, bosses especially discriminate against the stars in front of the stage. is an excellent cinematographer, director, screenwriter, music, art, editing and other behind-the-scenes personnel, Lin Qi's evaluation is not low.

Because, the real creators of a movie are them, not those puppets on the table.

……

As Liu Zhendong said, the new start-up electronics company is currently dangerous, and a lot of cash is occupied by inventory. If it weren't for the fact that Xinchuang Electronics has a lot of businesses that can generate cash flow, I am afraid that this amount of inventory alone is enough to make it difficult for the company to maintain.

The company's strong hematopoietic ability to make money is mainly a fist product - "Chinese Cube", this panacea-like program, it seems that no matter what platform it moves to, it can create miracles!

At present, the Chinese Cubes arcade has successfully entered the market in Japan, the United States and Europe...... The global sales network was gradually formed, and a large number of stable distribution channel fees made the monthly sales of this game exceed 5,000 units, and it became the sales champion of the arcade market in 1980!

That's right, it should be the champion!

"Space Invaders", which was a big hit in '79, was still very popular in '80, but it was limited to the arcade market where heavy gamers gathered, but it was difficult to convince shopping malls to put such a game that was too "violent".

Chinese Cubes is different, it doesn't sell as well in the arcade market as Space Invaders, but it sells more in ordinary shopping malls and amusement parks than other arcade companies.

It can be said that more than 70% of the market of "Chinese Cube" is a commercial place that is not a game hall. Even, Wal-Mart's supermarket chain has introduced more than 1,000 units of "Chinese Cubes".

At the same time, the computer software version of "Chinese Cube" was also successfully launched in North America. Through licensed sales, production is handed over to software retailers in the United States.

As a result, software retailers in the United States actually offered this software a "cheap" price of $35, well, in the eyes of software dealers in the United States, this is of course cheap, and normal software should be sold for at least more than fifty dollars, or even more than a hundred dollars......

Only "Chinese Cube" is too simple, so the software negotiated a price of $35. As a result, this software has set off a hurricane in the entire U.S. computer software market......

In less than a week after it was launched, 10,000 copies were sold...... The boring computer and simple squares have become a good medicine for many programmers to pass the time......

"It's too simple to beat!"

"Chinese Cubes pours a spring of water into the parched minds of programmers. ”

"China, oh, the country that made China Cube, this country is so obsessed with bricks, it built a Great Wall thousands of years ago, and in the computer age, they found inspiration in the ancient Great Wall to make such a classic game. This game is technically useless, but when idle and boring in front of the computer, I always choose to use it to pass the time. Now, I give it a tenth of my day more time than my wife takes up more of my time......"

In the entire computer industry in the United States, "Chinese Cube" is famous. Although most programmers are dismissive of its technical content, it is precisely because it is so simple that there is no need to belittle its technical content at all.

So much so that the entire public opinion is praised.

Moreover, such a simple piece of software basically does not make anyone feel threatened. On the contrary, American programmers kindly thought that China is almost a computer desert country, and this "Cube" should represent the highest technical level of their computer industry, right?

In this era, the U.S. computer industry has never regarded China as a potential adversary. Americans know that with the current income level of Chinese, 10,000 households are considered wealthy. And a simple computer, exported to the Chinese market, also needs at least 10,000 yuan.

Just imagine, in China in this era, how many people can afford to use computers. Even those college students who specialize in computer science have to queue up to apply on the computer. Most of the courses are to first understand what computers, software, and hardware are through books, and then you can go to the computer classroom to practice.

It is conceivable how scarce China's computer talents are in this era.

This kind of discriminatory goodwill has allowed "Chinese Cube" to sell well in the United States unimpeded......

"The warm-up of the handheld machine also begins!" Lin Qi gave an order in the company!

"Yes!" The executive team of the new start-up company efficiently implemented Lin Qi's orders.

Although the handheld inventory occupies a large amount of cash and the factor of prepayment for the purchase of components, the cash reserve of Xinchuang Electronics has been as low as HK$6 million......

However, Lin Qi still resolutely decided to set aside a budget of 2 million yuan for advertising! The sales of arcade machines and computer software basically relied on word-of-mouth and channels.

But the handheld market, which goes far beyond arcades and computer games, has to make a splash and attract non-video gamers to buy it as a regular toy!

Yes!

Ordinary toys!

Handheld games don't need to be too complex and in-depth, and the simplest handheld games are the most suitable. Because, at the beginning, it was aimed at a large group of non-gamers.

The arcade player base can be considered a heavy game player group, and these players are only a small part.

Most ordinary people have never touched the arcade machine at all, and they are reluctant to walk into the smoky arcade hall. Therefore, attracting this part of the players to buy can undoubtedly open up a huge market......