Chapter 404: Investing in Romance of the Three Kingdoms
It seems that in recent years, VCDs have been very popular all over the world. The annual sales volume of VCD players in the global market has exceeded 30 million units. The number of households with VCDs is expected to exceed 100 million.
Relying on the popularity of the VCD market, Xinfei Electronic Technology Co., Ltd. has developed into a super technology giant with an annual revenue of more than 10 billion US dollars and a net profit of more than 1 billion US dollars.
In the context of the widening of Japan's economic bubble and stock market bubble in the 80s, Xinfei Electronic Technology Co., Ltd. is the largest foreign company listed on the Tokyo Stock Exchange by market capitalization. The current market capitalization has reached an impressive $47 billion, and it has become the business card of the Tokyo Stock Exchange, which is often used to attract more world-renowned companies to list on the Tokyo Stock Exchange.
In recent years, Xinfei Electronic Technology Co., Ltd. has also begun to focus on 720P super VCD, eliminating the 480P old products that were previously listed. Of course, there are more than 60 million old VCD players in the world. Many users, if they want to replace the new machine, will naturally sell the old machine as second-hand.
These recycled second-hand machines are mainly exported to developing countries. For example, although China produces 90% of VCD players, few people can afford to buy new ones. On the contrary, second-hand VCD players that are exported to domestic sales have become the mainstream in the Chinese market.
A 720P super VCD that sells for up to $499. Ordinary VCDs also cost as much as $299. However, the second-hand VCD player, in the domestic market, only costs 800 yuan. Therefore, the popularity of domestic VCD users is also rapid.
There are more than 5 million VCD users in the domestic market alone. These users, the VCD discs consumed every year, have also formed a large market of more than 600 million yuan. Moreover, this market has just started, and it is still developing with the improvement of people's living standards.
Of course, from the beginning of the development of the VCD market, Xinchuang Electronics Group has attached great importance to combating piracy. Among them, the New Venture Electronics Group, the New Venture Film and Television Company, and the New Venture Publishing Company have jointly established an "anti-piracy fund", which not only rewards the masses who provide pirated clues, but also provides subsidies to law enforcement departments. In addition, the illegal gains obtained from cracking down on piracy, Xinchuang Electronics also does not take a penny, and is specially used to reward the public and law enforcement departments.
It is precisely for this reason that although the current domestic copyright protection cannot be compared with developed countries, it is definitely a region with relatively good copyright protection compared to large countries and regions. At the very least, the number of infringement cases is minimized.
As for the operation of the TV series, not to mention it. Although, at present, the copyright procurement cost of domestic TV stations is very low. However, in the 90s, a large number of advertising companies relied on investing in TV dramas, not asking for cash payment, but only asking TV stations to take out a part of the advertising resources and mortgage the copyright fees. Many advertising companies rely on the operation of TV commercials, and the return on investment is more profitable than simply selling the copyright fees of TV dramas.
This is still a domestic TV drama production company, you must know that in the eighties and nineties, most of the domestic TV dramas were very rubbish, except for a few classics like "Journey to the West" and "Dream of Red Mansions". As a result, the best-selling TV series in China are often imported from Hong Kong and Taiwan. Therefore, in the eighties and nineties, the forced style of Hong Kong and Taiwan TV dramas was definitely the TV series made by most TV stations themselves. Even CCTV, in addition to masterpieces such as "Journey to the West" and "Dream of Red Mansions", does not feel that the level of other TV dramas can reach the level of its Hong Kong counterparts.
As for the fact that domestic counterparts are not compared with Europe, the United States and Japan, the main reason is that Hong Kong's experience can be seen and touched, and it can touch the operation experience of Hong Kong's television media to improve the commercial operation level of the domestic television industry. However, developed countries such as Europe, the United States, and Japan are not only too high-minded, but also not so easy to learn. Besides, Hong Kong dramas in this era are far more popular in China than American dramas, Japanese dramas, British dramas and other TV dramas.
In the 21st century, the domestic TV industry has enjoyed many years of economic dividends, while Hong Kong's TV programs have become more shabby the more you watch them.
At this stage, Lin Qi's strategic goal for the new start-up film and television company is to actively integrate into the mainland market, and only by truly becoming a part of the domestic film and television industry can he share the cake of future growth. Unlike later, the Hong Kong film and television industry not only envied the rapid growth of its mainland counterparts brought about by the sharp increase in income and profits, but also boasted that it was a predecessor, and seemed very disdainful of those rising stars.
"In addition to Hong Kong's film and television production teams, mainland film and television teams have also stepped up their collaboration. Lin Qi thought for a while and said, "Although mainland film and television dramas are not as entertaining as Hong Kong, the main dramas are filmed very seriously." It's hard to find in Hong Kong the kind of work that can make a classic masterpiece into a masterpiece with the temperament it should have!"
Huang Xizhao nodded and said: "The production of mainland TV dramas is insufficient, and most of them are not attractive. But CCTV's "Journey to the West" and "Dream of Red Mansions" are really amazing! We invested in "Journey to the West", but "Dream of Red Mansions" did not. However, Wang Fulin, who filmed "Dream of Red Mansions", is no less than a first-line TV drama director in Hong Kong!"
voted for "Journey to the West" instead of "Dream of Red Mansions", which is the result of Lin Qi's interference. Because, Lin Qi said that "Journey to the West" is the first in the commercial value evaluation of the four classical Chinese classics, adapted films, television, and games, and is more valuable than the other three masterpieces combined. "Three Kingdoms" is second only to "Journey to the West", and it is also a bonanza that can continue to mine value. "Water Margin" is second to the above two, and its commercial value is inferior.
For the rest of "Dream of Red Mansions", Lin Qi sneered many times, thinking that this famous work is too niche and the IP value is not obvious. Even, the adaptation may not be able to have the contemporary Qiong Yao drama.
It is precisely because of this that Lin Qi's own aesthetic taste is not high, and he thinks that "Dream of Red Mansions" is too niche, so the new start-up film and television company did not invest in "Red Mansion". CCTV had to invest in "Dream of Red Mansions" by itself, and began to audition the actors of the crew nationwide in 84, and then began to train the actors, not only to be familiar with "Dream of Red Mansions", but also to imitate the lives of the characters in the plot, and trained for a year. After that, the official filming of the TV series began. The entire TV series, from the start of the project to the official broadcast, took 3 years.
This is also because of this serious attitude, which makes this TV series once again a classic of the CCTV version. After a lapse of several decades, if you take it out and play it, you can still blow up those glamorous and cheap goods on the market.
"The director of "Dream of Red Mansions" is Wang Fulin, right?" Lin Qi asked after thinking for a while.
After "Red Mansion" was released on CCTV, we began to contact CCTV and prepared to invest in Wang Fulin's next work. Huang Xizhao said.
"What's the next one?" Lin Qi was interested.
"CCTV wants to finish filming the four famous novels, and Wang Fulin himself is naturally more willing to shoot. Therefore, the next work is "Romance of the Three Kingdoms"!" Huang Xizhao said, "Because the scene of "Three Kingdoms" is relatively large, the budget is far more than "Dream of Red Mansions". If we don't invest, we need to put it on hold for the time being, and we won't invest until we have enough money!"
"Go and vote now!" Lin Qi said, "If you miss "Dream of Red Mansions", forget it, "Romance of the Three Kingdoms" will definitely vote!"
Among the four famous novels filmed by CCTV, the influence is still "Journey to the West". In addition, "Three Kingdoms" and "Water Margin" were also filmed very well.