Chapter 403: Abandon the small pattern and integrate into the big pattern
Compared with Hong Kong, Humen Film and Television Base has the advantage of cheaper land resources and labor costs. This is very critical compared to the cultural industry.
In the future, the decline of Hong Kong's film and television industry was essentially just because the cost rose too fast, making the industry unprofitable.
Hong Kong people engaged in the cultural industry, unless they become popular stars, it is better to find a job as a dishwasher, which is more reliable than mixing in the film and television industry. This is also later, the Hong Kong film and television industry has always been more active in the 70s ~ 90s, because it is difficult for the new generation to survive in the industry, which will lead to a lack of success.
At the same time, property prices in Hong Kong are rising, leading the government to repossess land for cultural industries at the end of its lease period and sell it to real estate developers for a profit. It is precisely because of this that Hong Kong's film and television cultural industry has fewer and fewer filming locations, and works with modern urban themes can still learn from Hong Kong's urban areas. However, those costumes and martial arts works that were once very strong in the Hong Kong film and television industry have been shrinking because there is no venue.
To put it simply, as long as Hong Kong's economy continues to develop, the film and television industry is destined to not be able to compete with real estate, finance and other industries. Even the manufacturing industry has withdrawn from Hong Kong under the pressure of costs. In essence, the output of the film and television industry is even inferior to that of the manufacturing industry with the same land area. Any inconspicuous factory can achieve an annual output value of hundreds of millions or even more than a billion, and only a few thousand people are employed.
The film and television industry employs tens of thousands of people, but the output is not higher than that of the manufacturing industry. As the cost of living continues to rise, it's hard to see an opportunity to get ahead. Naturally, newcomers will not choose this declining industry.
The idea of saving the Hong Kong film and television industry is a mantis arm ride. The only way to truly regenerate Pannia is to make use of Hong Kong's current advantages in talent, technology and capital and gradually transfer industries to the mainland.
Abandoning the small pattern of Hong Kong film and television and cultivating a larger pattern of Chinese cultural industry is the king.
Originally, in the 90s, the pace of Hong Kong's film and television industry moving to the mainland was not so fast. In the 21st century, the Hong Kong film and television industry is really cool, and a few Hong Kong famous industry bigwigs have shifted the stage to the mainland market. Of course, at that time, it was too late, and Hollywood had swept half of the domestic box office market. It took many years for practitioners in China and Hong Kong to gradually stabilize the market under the shadow of Hollywood.
But this is really not the credit of the domestic and Hong Kong film and television industries, but the rise of the domestic market economy, people have more money to spend. The Chinese-language cultural industry has not developed to the second place in the world by virtue of quality, but only the beneficiary of the rise of the domestic economy.
If you really want to talk about quality, you will know if domestic film and television works are promoted to the world. Most of the works that have become popular in China have been promoted in the global market, and the response has been mostly mediocre. The blockbuster film that swept the global box office market and conquered audiences from all over the world has not yet become a reality.
This problem is mainly due to the fact that the time of domestic commercial films is too short, and they have not passed the market test, and more high-quality production teams have been precipitated.
As for the remaining filmmakers in Hong Kong, although they started as commercial films, the pattern is too small. Basically, it doesn't have the strength to control Hollywood's blockbusters, so it lacks the hard power to sweep the world film industry.
Later, Hong Kong's talents who are good at making commercial films have also integrated with domestic teams. But it does not have the effect that one plus one is greater than two. Because, the time for integration is too short, and the depth of cooperation is not enough at all, just when filming, the cooperation of manpower, material resources, and funds has not really integrated into an ecology.
……
In mid-July, Huang Xizhao, general manager of the new venture film and television company, came to the Humen Film and Television Base with a crew.
Lin Qi had a long talk with Huang Xizhao at the New Venture Hotel in the film and television base.
"In the future, film and television companies will gradually shift the focus of film and television production to Humen Film and Television Base!" Lin Qi said with a smile.
"This ...... As soon as many crews heard about filming in the mainland, they retreated. Huang Xizhao said with a wry smile, "Most practitioners in Hong Kong would rather take less and prefer to film locally!"
"If you don't cooperate, you won't be reluctant!" Lin Qi said, "However, 70% of the company's film and television investment projects must be invested in China." The budget of the crew in Hong Kong does not exceed 30%. In fact, it doesn't matter if ordinary actors don't come, experienced behind-the-scenes staff are the key. As long as the experienced team moves to Dongguan, it won't be long before a film and television production center larger than Hong Kong can be built here!"
"But...... The domestic film and television market is not mature!" Huang Xizhao said hesitantly, "Nominally, the mainland's film market is much larger than Hong Kong's, but it does not adopt a box office accounting system, but relies on selling film copies to make money." Therefore, even if a movie has a box office of 100 million in the mainland, the share it can get is even lower than that of a movie with a box office of 10 million in Hong Kong. ”
You must know that there are tens of thousands of cinemas in the domestic film market, which is even more than the number of cinemas in the first few years of the 90s and the beginning of the 21st century. At this stage, China's cinema chain market is in a very prosperous stage, with a box office scale of more than 2 billion yuan a year. Compared with the 90s to the beginning of the 21st century, the box office data once shrank to around 1 billion yuan, which is naturally much more awesome.
However, at present, there are only a few new films released in domestic cinemas. Most movie theaters don't have the money to buy copies of new films at all, and will only buy cheap second-hand copies. Even, some copies are more than 10 or 20 years old, but they are still used for screening in cinemas in many underdeveloped areas.
In some places, movie theaters can't even compete with video halls, because the movies shown in video halls are basically new films in recent years. And in domestic cinemas, most of the screenings are old films that people don't want to see.
Some blockbuster movies can usually sell hundreds of new copies. Calculated at 10,000 yuan per copy, the film studio's income of selling 5 million yuan in the current environment is already a very impressive number.
Of course, selling copies to earn 5 million does not mean that the movie data is really that bad. For example, "Shaolin Temple" is an empty alley in China, and many people have watched it over and over again, and it was almost difficult to get a ticket at first. Later, the official data was 500 million views and a box office of 140 million yuan. Of course, the box office in this era only has concealment, and there is no water injection.
Such a popular movie is not screened in thousands of cities across the country. Instead, only a few hundred copies were made, and after a city was screened, the copies were bought by out-of-town cinemas to continue to be screened. People all over the country saw "Shaolin Temple", and it took a few years.
"To look at the long term, sooner or later, the domestic film market will need to reform the cinema system. Lin Qi smiled and said, "At that time, the share that the movie box office can get will inevitably be guaranteed." At this stage, even if you don't consider the box office share of the movie, relying on the VCD disc market alone, China has far surpassed Hong Kong!"