In fact, it is not surprising that Sony wants to acquire Columbia's music and film business.

As early as the 60s, Japan was promoted by the United States to gradually open up Japan's domestic market, allowing foreign-funded enterprises, especially American enterprises, to enter the Japanese market for joint ventures. Of course, in order to protect local capital, Japan cannot completely hand over the market to American companies, so it has been formulated that foreign-funded enterprises cannot directly set up subsidiaries in the Japanese market, but need to first establish joint ventures with local Japanese companies. Among them, it is stipulated that the local company shall hold no less than 50% of the equity in the joint venture.

In essence, China's joint venture policy of reform and opening up also borrowed from Japan's policy. Japan's policy, in essence, is aimed at introducing technology and capital while avoiding the complete control of local industries by foreign capital. That's why this relatively closed policy was introduced. Of course, after the joint venture has been in operation for more than three years, the equity transfer is gradually not restricted, which has also led to many joint ventures becoming wholly foreign-owned enterprises.

Just like the branch established by Xinchuang Electronics Group in Japan, it was a joint venture at the beginning, and then, after meeting the conditions, it redeemed its equity and became a nearly wholly-owned subsidiary.

In 1968, Columbia's music department was optimistic about the Japanese market, preparing to enter the Japanese music industry, and actively looking for local large companies to cooperate. Later, Sony seized the opportunity and hit it off with Columbia to form CBS/SONY Records, a joint venture that leveraged Colombia's resources, brands and channels, but was largely entirely controlled by Sony's team. It was through this joint venture that Sony began its journey in the cultural and entertainment market.

The first to succeed was the music sector, Sony's hardware division, which produced the world's most popular walkman, and with CBS/SONY Records, the business grew rapidly, from 700 million yen in 1968 to an astonishing 100 billion yen in 1988.

In addition to the influence of Columbia, the rapid growth of the Japanese record market also has a huge relationship.

And in Japan and the entertainment market, with the rise of the economy, and continue to break records at the same time. Since the 80s, many companies such as MGM and Columbia have caused operating difficulties due to excessive operating costs and debts.

After all, the annual interest rate of loans in the United States in this era is more than 15%, and most companies with high debt ratios, if the profits of their business are not so high, then they have no choice but to sell their assets to reduce their debt ratio and avoid financial deficits.

And the reason why Japanese companies are able to buy in a big way in this era. This is because most of the world's mainstream capitalist countries have entered an era of rare high interest rates, and the normal annual interest rate of most enterprises borrowing from banks exceeds 15%, and in the bond market, there are countless corporate bonds with an annual return rate of more than 20% or even 30%. Basically, most companies have no intention of expanding production at all, and just want to continuously reduce the debt ratio, because the cost of debt is too expensive.

The reason for Japanese companies is that the interest rate on loans given by Japanese banks to local companies in this era is even lower than 7%, which is far lower than the average loan interest rate of this era.

Relying on the advantage of lower debt costs compared to other countries and regions, Japan has started unprecedented overseas mergers and acquisitions.

At present, many film and television entertainment giants in the United States are selling off their film and television and music assets. Sony is also negotiating with a number of Hollywood companies at the same time.

Originally, Sony planned to acquire MGM Pictures, but MGM's asking price was too high, so it turned to Columbia Pictures. And now basically Lang has a concubine who is interested, and there is a little bit of disagreement on the price.

In order to create a negotiating advantage, Colombia secretly revealed to the public opinion that Sony was going to merge Colombia's music, film and television business.

There was an uproar for a while, American movie fans went crazy, and the people were also crazy, and it was difficult to accept!

"How is it that Japan, the country that was once defeated by us with the atomic bomb, has begun to control the United States with money!"

"Japanese goods have flooded the U.S. market, we've lost a lot of jobs, and I hate Japanese cars, appliances and other products that are destroying America. ”

"Resolutely oppose Sony's acquisition of Colombia, this is our spiritual symbol, even the opening is the Statue of Liberty, does Sony understand the meaning of Lady Liberty, this fascist country, they don't understand!"

"This is our culture, they don't want to take it away from us, and Columbia is too spineless!"

Before Sony's representative arrived, the United States was scolded, and the reason was very simple: the major industries in the United States had lost in the hands of Japanese companies, and the cars that Americans were proud of were gradually degenerating, and they had started to drive Japanese cars one after another, and it was a shame for the arrogant Americans to accept it, and Japan once needed their help, but now it has become a dumping ground for their products. In the hearts of Americans, Columbia is a symbol of American film and television culture, and even the registered trademark is the Statue of Liberty in the United States.

However, what Japan wants to say is that if you Americans had worked harder, you would not have fallen to such a state.

No matter how good the product is, if you produce one a year, who will use it?

But the Americans were unwilling to accept it, and for a time the whole people were in a state of irritability.

To put it simply, Americans actually began to be xenophobic in the 70s with the gradual decline of traditional manufacturing and the reduction of employment. In other words, it excludes Asian countries that work harder, and Asian countries are generally hard-working, willing to accept lower wages than those in the United States, and better complete some low-end jobs. With fewer wages and higher efficiency, capital flows naturally to areas with lower labor costs and higher returns on capital under the wave of globalization.

The people at the bottom of the United States do not have the IQ to consider the loss of jobs caused by the flow of capital, and will only blindly protest against the goods of other countries that are cheaper to produce and more competitive in the global market.

"Mr. Lin, after the news that Sony wants to harvest Columbia, the voices of civil protests and demonstrations in the United States continued. After all, the mainstream of the American people is now opposed to Japan's commodity and economic expansion! Although we Chinese are also discriminated against, we are not seen as a threat to Japan. At least on an economic level......"

"It's not time yet, wait for them to make a fuss again. ”

Lin Qi is not in a hurry, today's Xinfei Electronics is on the cusp, as the saying goes, the name of a person, the shadow of a tree, and the wood show will be destroyed by the forest wind.

If the new venture now announces its acquisition of Colombia in a high-profile manner, it will inevitably suffer emotional criticism from the American people.

Under the pressure of public opinion in the United States, Columbia is afraid that it will sell at a price, and it is not willing to sell the film and music companies immediately.

"Mr. Lin, in case Columbia compromises, once a common opinion is reached, there is no way to change it. Less than a little worried.

"Rest assured, this involves billions of dollars of mergers and acquisitions, and it will not have results so suddenly, saying, even if we don't buy it, there is no loss. Lin Qi watched the TV news and gloated a little about Sony.

You're a Sony company, before, you still watched Lao Tzu's jokes.

Now, you can see for yourself how much populist resistance there is in the United States!

……

"Mr. Lin, look at today's big news, Sony is in the headlines, and the American media industry is very hostile to Sony!"

Just after breakfast the next day, Xiao Lin was excited, and the wind blew in, and put a letter of impurities in front of Lin Qi.

On the cover of Newsweek, the Statue of Liberty in the United States, a registered trademark of Columbia Pictures, was replaced by a Japanese geisha wearing a kimono with a lewd smile on her face. "Japan's Attack on Hollywood" was the magazine's most striking headline, and it also published a special issue of dozens of pages under the title "Japanese Companies Bought America's Soul," in which the results of public opinion polls were used as the basis to assert that Sony's takeover was "a more terrible threat than Soviet military power"!

This big hat is buttoned, Lin Qi is also dark, and the anger of the American people is even beyond his imagination.

"Newsweek" was released at a certain interval, but this time it was withdrawn less than three days later, apparently aimed at Sony.

For several days, various news media in the United States have reported on this acquisition at length, attacking Sony's acquisition of Columbia Pictures from different angles!

Before the matter was settled, the media portrayed it as if the United States was going to accept Japanese rule in the next moment......

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