"The United States does not need Japan, the United States is an independent country, and our culture is our own decision. ”

"Down with Japan, give the United States a blue sky of freedom, they don't understand our culture, Colombia is in their hands, it can only be destruction!"

Complaining, almost out of control, Sony did not expect such a strong rebound, for a while completely confused, but the people's opposition is only one-sided, their focus is not at all the current operating difficulties of the Columbia Group, the need to streamline its business, the sale of film and television production and music business, in Colombia's current main business TV network, is not the main business.

The American people only know that Japan is now rich and constantly buying American assets, is it possible that after World War II, after the United States defeated Japan, the Americans will be ruled by the Japanese consortium in turn?

Colombia is also aggrieved if it weren't for the high debt ratio and the high interest rates. Naturally, they are reluctant to cooperate with Sony, which is something that cannot be helped.

As for Sony's more aggrieved, the acquisition of Colombia's business is in accordance with normal business rules, not only to pay a premium far more than its assets, but also to help the Colombian group bear part of the debt. In this way, it is still shouted and beaten and killed by the Americans, is it unreasonable.

In the midst of the scolding, Colombia's offer was $6 billion, and Sony's offer was $4 billion, which is a bit of a big difference.

You know, a few years ago, Sony quoted 2 billion, and the negotiation almost succeeded. Later, due to various factors, cheaper mergers and acquisitions were put on hold. Now, when Sony, in turn, remembers that it has to invest in a Hollywood company to enter the world's mainstream entertainment industry, the offer has doubled, and even then, it is not so easy to succeed.

Moreover, now Sony's capital chain is also very tight, and it has eaten a lot of shares of Xinfei Electronic Technology before. There is no way to raise more capital anytime soon.

However, Sony promised that it could bear a debt of 1 billion yuan, that is, 5 billion US dollars. However, the debt was repaid over several years.

"We can't agree that Columbia is not an ordinary company, but one of Hollywood's eight movie giants, and we are under a lot of public pressure to buy such a company. ”

The representative of Colombia used the public opinion of the American people as the basis for negotiations.

Sony, on the other hand, said that Colombia's profitability is very poor now, and if it is bought back, it will not be profitable in the next few years. Such a loss-making company, such a price is already very high.

For Sony, the current Columbia is a classic American car, although the appearance is good, but the internal component structure and so on, has been old, the makeover of this car is very simple, but if you want to overhaul it, this is not a simple thing, after the merger and acquisition, the first thing Sony has to do, is to invest a huge amount of money, a big production. To put it simply, the purchase of Columbia Pictures is a strategic layout, with the help of the platform of Hollywood Company to expand Sony's entertainment business to the global market. Moreover, Sony's previous strength was mainly in the music sector, and then eating film and television, film and television and music can also complement each other.

If there are more abundant funds, Sony can agree without thinking, so as not to have too many dreams at night.

At this time, Sony regretted it a little, because the 5 billion funds had been used to buy shares of Xinfei Electronics, and in these two aspects, Sony was a little stumbling.

Neither united with Panasonic to get control of Xinfei Electronic Technology Company. And because of the excessive cost, it is not possible to give more offers to Colombia's film and television and music sectors for the time being.

Sony gave another offer of 4.2 billion, which is already the limit, but Colombia dislikes the price a little lower.

At the end of April '89, the negotiations between the two major companies entered a stalemate, and no one gave in

Lin Qi finally chose to make a move, and in Lin Qi's personal name, he made an offer of $5.5 billion to Columbia. US$5.5 billion in capital, equivalent to HK$43 billion.

Over the years, Lin Qi has invested in many enterprises in the name of Xinqi Future Holdings, a private equity investment institution, but the scale is relatively small. Every day, Lin Qi is constantly injected into the account of Xinqi Future Company in the equity division of Xinchuang Electronics Group.

As a result, the company has more than 30 billion Hong Kong dollars in cash.

If the acquisition agreement is approved, Lin Qi can easily raise HK$43 billion in capital by pledging a part of his assets, which can be used for the merger and acquisition of Columbia Pictures.

"In contrast to Sony's acquisition of Columbia Music and Film, I am only interested in the Columbia Film and Television business. Therefore, the sky-high price of $5.5 billion is only for Columbia Pictures. Of course, if Colombia wants to, I can get the deal done as quickly as I can. Lin Qi"

In the United States every day, this piece of news appeared, which suddenly made this muddy water even more muddy.

However, unexpectedly, after Lin Qi's quotation in the news stirred up the situation, he was not resisted by the American people. On the contrary, many Americans do not feel that China can threaten and dominate them economically. Basically, I feel that the Chinese buy better than the Japanese buy.

After all, Japanese capital is now rampant in the United States, and it is everywhere.

Chinese investment, on the other hand, is very rare.

One or two film and television companies were bought by China, which is not a big deal in the eyes of Americans today.

Moreover, under the deliberate guidance of the media, ordinary Americans felt that Lin Qi was on their side, and in order to prevent the Japanese from controlling the United States, they took action to rob Columbia Pictures.

In response to the monopoly of Xinfei Electronics, the American people do not feel anything. After all, Xinfei's products are cheap and beautiful, and the after-sales service attitude is also very good, in the minds of ordinary consumers, this is a company with a good reputation.

"Sell to Sony, it's better to sell to a new entrepreneur, at least we can see another Huang Feihong, what can Sony do, do you want to make a movie about the victory of the Japanese army over the American army in World War II to insult us!"

"It's time for Colombia to make a decision!"

Lin Qi looked at the news report, and was very happy in his heart, in this place where words were free, he really felt the power of a mouth to kill.

And Lin Qi's first issued an offer of $5.5 billion in the media without negotiation!

As soon as this price was sold, Columbia was taken aback, and Sony was also taken aback, they never expected to kill a Lin Qi halfway.

Even more frightening was the fact that Mr. Lin's offer was too high, far more than the $1.3 billion that Sony could give, and Mr. Lin provided 30 pages of written material in which he laid out a constructive plan for the future direction of Colombia.

The materials said that the new venture will keep Columbia independent and will continue to hire more Americans. At the same time, improve the treatment of employees and increase the output of film and television dramas. Provide more opportunities for cross-border co-production, even if the outdated Hollywood actors, directors or other staff may even go overseas to develop and regain their residual heat.

This material is quite detailed, which refines the entire corporate culture, organization, management, business, people and customers, etc., and integrates the differences between the new start-up and the Colombian cultural background, which can be said to have taken a lot of thought.

At the same time, the Department of New Entrepreneurship announced that in the future, the audience scoring mechanism will be adopted for investment in film and television works. Viewers can rate movies through Internet channels. If Columbia Pictures is acquired, it will give preference to directors and actors that audiences like, not just award-winning directors and actors.

The American people were shocked and saw hope, and such an acquirer is really very kind. The price is sufficient, and there is enough respect for the original management team, creators, and audiences.

Relatively speaking, Sony is a little worse, and it just wants to buy Colombia as a platform springboard to serve Sony's global entertainment strategy.

In essence, Lin Qi and Sony's purpose of acquiring Colombia's film and television business is similar, but due to the different calibers of public opinion, Sony's acquisition was boycotted by the American people, while Lin Qi's acquisition offer was tacitly approved and even supported by the Americans......

I have to say that Sony did a great job to attract hatred and give Lin Qi a great opportunity to create!