Chapter 167: Twilight Offensive
ps: I got two 165 chapters before, and it's very troublesome to modify the VIP chapter, and this chapter is directly 167 chapters!
Li Xuan gently hugged Zhong Chuhong, who was about to clean up the table, and said gently: "Let it go, let the Filipino maid clean it up tomorrow!"
Zhong Chuhong didn't insist, let her man hold her hand, and the two sat on the sofa. Li Xuan looked at his girlfriend quietly like this, Zhong Chuhong wanted to speak several times, but gave up again, and finally twisted his head to the side with a light snort.
Li Xuan and Li Zhi's matter, Zhong Chuhong seems to have noticed it. Several times Li Xuan spent the night at Lizhi's, and his bodyguards received calls from Zhong Chuhong to check people. Those followers naturally didn't dare to betray their bosses, so they found a few excuses to prevaricate. But they may be good at fighting and killing, but lying is not really their strength.
Zhong Chuhong, who was smart in ice and snow, quickly found out a little from the answers of the bodyguards, and then investigated a little and guessed the truth thoroughly. Her boyfriend raised a vixen outside, and it was not normal for her to give Li Xuan a good look. After Li Xuan came a few times and ate the closed door, he simply went directly to Lizhi's place to stay overnight.
Li Xuan's intention was snubbing her, which made Zhong Chuhong a little sad but also a little more afraid, she was afraid that Li Xuan would really turn around and leave her. So Zhong Chuhong decided to change her strategy, no longer play a small temper, and push the man farther and farther. Today, I specially sent the Filipino maid out and personally made a candlelight dinner for Li Xuan. The omelette with sauce steak is simple but cozy, and the two seem to have returned to the time when they first met.
Li Xuan knew what Zhong Chuhong wanted to say, and he also felt that he was a bit of a bastard. But who let him not control the brothers below, naturally he can't be weak at this time. Otherwise, there will be no peaceful birthday in the future. Men are always like this, eating what is in the bowl and thinking about what is in the pot. Li Xuan couldn't escape this weakness.
He saw Zhong Chuhong deliberately twist his head, but he just smiled. Simply turn on the TV and tune to ATV's Chinese channel. Today is Friday, and this week happens to be the day of the first episode of Who Can Be a Millionaire. After more than half a year of preparation, ATV finally enriched the idea proposed by Li Xuan into a complete and wonderful variety show.
Li Xuan personally went to the scene to observe the trial recording process before, and felt that it had basically reached the level of similar programs in later generations. So with the nod of him, the big boss and the original planner, "Who Can Be a Millionaire" is ready to be broadcast.
The time was exactly eight o'clock, and the TV commercial for the FC home game console of Oriental Games was playing on the TV screen. The content of the ad is not particularly creative, just two children sitting happily in front of the TV, playing games with gamepads. The focus of the entire ad screen is on the games that were released with the FC console.
Among them, "Tank Wars" and "Mario Bros. have five consecutive seconds of wonderful gameplay screens". The editing highlights bring the essence of both games to life. It makes people itch when they see it. I don't know how many people in Hong Kong will buy FC game consoles after reading this advertisement?
As soon as the ad ended, the loud banned music suddenly sounded, and then the screen was filled with all kinds of advanced mathematics, physics, and chemistry symbols and formulas, all of which were compressed together to form a small ball in the shape of a human brain. The empty space on the screen was immediately filled with countless new words, poems, and ancient sentences, and these words were quickly sucked into the ball-shaped human brain, and finally the ball in the shape of the human brain became larger and larger, occupying the entire TV screen. Suddenly there was a "bump" and it exploded.
The screen flashed, and the ball had turned into several large characters in the art style of "Who Can Be a Millionaire". After that, thunderous applause came from the television set, and the camera showed the cheering and clapping audience. After sweeping a group, he finally froze in the center of the stage in the recording studio.
"I once heard a grandfather say to me, what is the use of studying besides going to university? There are only two universities in Hong Kong, and only a few students are recruited every year. Wanting to go to college is like crossing a single-plank bridge. Most of them will be squeezed into the water. It's better to come out early to work and make money a few years earlier!
I didn't argue at the time. Just say in your heart, read more books. Today, I stand here and say loudly that reading is useful, because knowledge is wealth, and knowledge changes destiny!"
Chen Baixiang had wandered to the center of the stage unconsciously, and he suddenly pulled the conspicuous red cloth, revealing a boxy glass box inside. The people at the scene let out a "bang" one after another, as if they were gasping for air. At this time, the camera kept pushing closer to this transparent glass box, and countless viewers sitting in front of the TV in Hong Kong couldn't help but let out bursts of exclamations.
Inside the glass box was a hill of stacks of Hong Kong dollars.
"I repeat, knowledge changes fate, knowledge is wealth!" Chen Baixiang pointed to the Qian Shan beside him and said in passionate words, "Tonight, whoever can answer the eleven questions in my hand will be able to take away this million Hong Kong dollars! Who can become a millionaire, let us use knowledge to speak!"
The atmosphere at the scene suddenly became enthusiastic! The audience in front of the television sets in Hong Kong was also enthusiastic all at once!
"Ah Lak is not bad!" Li Xuan took the opportunity to grab his girlfriend's waist, Zhong Chuhong leaned on his chest very obediently and obediently, it seemed that the two had not had an awkward quarrel just now.
"Ah Lat hosted "Happy Tonight" on TVB before, and it was Ms. Zhou Liang Shuyi who dug him up!" Zhong Chuhong said after glancing at the TV.
"I heard that you recommended it!" Li Xuan said as he scratched her nose.
"Well, I think Al Lak is quick to think and eloquent!" Zhong Chuhong nodded.
Chen Baixiang is interested in making movies, he has a good relationship with Zeng Zhiwei, and from time to time he will come to Asian film and television companies to visit him, and Zhong Chuhong and he are also familiar with him. Li Xuan hadn't seen Chen Baixiang since he had dinner with him last time. The impression of him is still stuck in the line of the previous life, "My admiration for you is like a surging river, and it is like the Yellow River flooding out of control".
"Who is the author of "Strange Tales from Liaozhai"?a Cao Xueqin b Pu Songling c Shi Nai'an D Xiaoxiaosheng?"
At this time, the first contestant began to answer the question after introducing himself, which was his second question.
"b Pu Songling!" said the thin man who answered the question without hesitation.
"Don't change it?" Chen Baixiang asked again.
"No, it's a very simple question. I'm pretty sure I'm right!" the man nodded.
"Congratulations, you have now accumulated a bonus of 5,000 yuan! If you can answer the next question correctly, the prize money will rise to 10,000 yuan!" Chen Baixiang asked with a smile.
"Go on!" said the skinny player without hesitation.
"Can you tell me what you do now?" Chen Baixiang was not in a hurry to start the next question. Instead, he began to ask about the situation of the contestants with great interest.
"Working as a salesperson in a department store!"
"How much is a month's salary?"
"900 yuan!" the man said embarrassedly, this monthly salary is indeed not high.
If you answer the next question correctly, the bonus will be doubled, and if you make a mistake, you will be in vain! Give you three seconds to think about it, whether to choose to accept it when you see it and settle down for it, or whether to choose to move forward bravely and fight for prosperity. Tell me your final answer!" Chen Baixiang's typhoon is very good, and the rhythm is well controlled.
Unfortunately, the first player who chose to continue failed on the third question. The third question is to ask what was the score of the 1978 World Cup champion and runner-up. The player was clearly not a fan, which made countless Hong Kong fans sitting in front of the TV sigh for him, wishing they could go up and help him answer the correct answer.
The first contestant left the stadium without taking any prize money, and the TV started to play an advertisement at the right time, which was still the same FC game console advertisement that had been broadcast before the show started. FC Game Console is the first sponsor of the show "Who Can Be a Millionaire", which has just started and has no ratings as a guarantee. Many brands that want to advertise don't offer high prices. Therefore, Li Xuan simply decided that Oriental Game Company would pay for the advertising time of the first two episodes of the program to bombard the newly listed FC game console with three-dimensional advertising.
A few days ago, the FC game console of Oriental Games Company was officially launched for sale worldwide, and advertisements for FC game consoles began to appear on TV stations around the world. In fact, the Oriental Company does not pay much attention to the sales volume in the Hong Kong market. Because the price is so high, the retail price of an FC game console in Hong Kong is as high as HK$700. Ordinary families simply can't afford it.
But this is actually the lowest price in the world, because the wholesale in the Hong Kong market is all entrusted to the sales company of Li Xuan's eldest brother Li Ke, and then he directly delivers it to the sales store owner. There is only one layer of distribution in between. In markets like Japan and the United States, most of them have two or three layers of distribution. The retail price is basically set at US$199, which is equivalent to nearly HK$1,000.
Oriental Games is also making every effort to build its own sales network. Strive to flatten distribution channels, preferably by eliminating intermediate distributors that eat up profits, and having the company ship directly to the final retailer. But it takes at least a year or two to build a complete sales network.
"I heard that Dongfang Game Company spent 10 million yuan to shoot a 15-second advertisement, why don't you play that advertisement!" Zhong Chuhong looked up and asked with interest.
This news was specially released by Oriental Game Company to the cooperative media, and in the past few days, it has become the two most concerned lace news together with ATV's "Who Can Become a Millionaire" one million grand prize.
Li Xuan nodded, that advertisement was shot by Oriental Games Company for the North American market, with a total investment of up to 2 million US dollars, which is indeed more than 10 million Hong Kong dollars. Of course, the remuneration of the protagonist of the advertisement accounts for the lion's share.
The ad was for the U.S. market and was about a father who had been away from home for a long time and came home to find that his young children were no longer familiar with him. Therefore, the father bought a fc game console for his son, played games with his children, and finally reaped the laughter of the children, so that the relationship between father and son is as close as ever!"
Li Xuan continued: "The protagonist of the advertisement invited Mr. Austin Hoffman, the best actor at last year's Oscar, to star in the main role, and his salary was half of his salary! Of course, in addition to shooting commercials, he also included a one-year endorsement contract for the FC game console!"
The film "Mr. and Mrs. Kramer", starring Austin Hoffman and Meryl Streep, tells the story of a family whose wife runs away, highlighting the relationship between a father and a son. This heartwarming film, released on Christmas Day in 1979, not only broke 100 million at the box office, but also won five Oscars, including the three most important awards of Best Picture, Best Actor and Actress.
Many American fathers prefer game consoles when buying gifts for their children, especially their sons. And "Mr. and Mrs. Kramer" describes the relationship between father and son at a large length, but it's a pity that it has been more than a year since the movie was released, otherwise Oriental Game Company can still use this to hype it. But Austin Hoffman, who plays the father, is undoubtedly a perfect fit for this game console commercial that depicts the relationship between father and son.
"Hollywood's endorsement fee is so high!" Zhong Chuhong smacked her tongue playfully. The Asian film and television company she now manages is starting to produce three films at the same time, all of which are low-budget films, one with an investment of one million and two with an investment of two million. The total investment of the three films is only equal to the salary of a Hollywood movie star in one advertisement.
"If you had asked him to shoot an advertisement last year, the price would have been even higher! Hoffman has been on vacation since filming "Mr. and Mrs. Kramer", so his popularity has dropped a bit!" Li Xuan said as he rubbed his girlfriend's hair.
"What do you say will be the reaction of the wireless station controlled by Uncle Shao to ATV's 'Twilight Spring Offensive'?" Zhong Chuhong's thinking jumped a little.
After Li Xuan took over the TV station from the British, ATV's offensive has been aggressive. In the second half of last year, with sufficient funds, ATV filmed a number of well-made TV series in one go, and gained a good reputation, and it was almost equal to wireless TV in terms of ratings.
And at the end of last year, President Zhou Liang Shuyi calculated Uncle Shao Liu's "King of Savings" temperament, and used a wave of silver bullet offensive to dig up a lot of people from the wireless station, and Chen Baixiang came to ATV at that time. Of course, under the suppression of Huang Xizhao, Zhou Liang Shuyi's digging was relatively restrained. At least the two TV stations are still in healthy competition on the surface, and they have not completely torn their faces.
After the Chinese New Year, ATV is no longer satisfied with relying only on TV dramas and wireless fights, and is determined to completely defeat the trump card program "Happy Tonight" of TVB, and the first killer feature released by ATV is "Who Can Become a Millionaire". You only need to answer 11 questions correctly to win a prize of 1 million Hong Kong dollars, and since ATV began to promote its upcoming new variety show, the whole Hong Kong community has become more and more enthusiastic.
Li Xuan didn't bother to guess what reaction the wireless station would have, at least the show "Who Can Be a Millionaire" was completely popular, and every Friday night in the future, countless viewers would firmly lock the TV on ATV Chinese Channel.
There is a "twilight offensive" on ATV's side, and there is no other "twilight offensive" on the side of Oriental Game Company. It's just that it's Atari that is meeting the challenge, and I don't know how Atari should react in the face of a strong attack on the FC game console......?