Lin Qi's success made Gao Tian sigh - this is not scientific!

However, Lin Qi knew that this was very scientific - he had always been only half a step ahead of the times, and did not dare to be too far ahead. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

Half a step ahead is a genius, too many steps ahead is a madman!

For example, the microcomputer companies in the United States have the right direction, but because they have chosen a market that the heroes see in the same way, entrepreneurs and investors feel that there is a market on this road, and they naturally rush to it.

Therefore, emerging markets are often more brutal than many sunset industry competitions, and after brutal elimination, those companies that die are not necessarily wrong, and many are because their ideas are too advanced.

Even Apple, which won in stages, will soon be taken away by the more powerful IBM, and the PC market built by IBM will be taken away by a bunch of compatible machines a few years later.

Lin Qi is very realistic, he knows that it is not only difficult to stand out from the crowd when he builds a computer now. Even if it stands out, it will be stifled by the PC camp with standards.

The chaos of the new industry pattern will inevitably lead to a battle for standards, and the battle for standards is not actually a battle for profit maximization, but a camp war between you and your life.

Win the standard victory, winner takes all, and kill the loser camp. And if the battle for standards loses, a large number of companies will collapse or even go bankrupt.

In the field of personal computers, the battle between PC and Apple technology standards is a classic example of success and defeat.

Originally, Apple occupied more than 70% of the personal computer market, and the computers produced by Apple have almost become synonymous with microcomputers at a certain stage. The vast majority of software companies develop various application software around the Apple computer platform.

Apple's sales and profits far exceed those of semiconductor giants like Intel!

But after Apple lost the market against PC, it gradually began to lose money...... In the entire PC era, there is no hope of turning around.

Even a PC hegemon like Apple, who has the upper hand, loses, let alone other technical standards. Therefore, in the 80s, it seemed that there was only one way to join the PC camp to make a personal computer.

However, in the PC era, the core CPU is completely monopolized by the **86 camp, which means that it is easy to be stuck by core hardware manufacturers, and there is very little choice for purchasing hardware, either Intel or AMD. If you are stuck by these two, then, no matter how strong the compatible machine brand is, it will also be wiped out.

Lin Qi is self-aware, and knows that he can't do those patents, and the technical barriers are huge, and moreover, the computer market is uniquely endowed by American enterprises! The battle for standards is an internal matter in Silicon Valley, and anyway, whoever wins or loses must be an American company.

After this kind of referee has predetermined the range of winners, the players who are not in this range will be in vain no matter how hard they have the strength and effort.

But it's easier to make game consoles, this industry is not a winner-takes-all, but a console platform with different technical standards that can exist at the same time!

Arcade machines don't even need to think about standards, and each arcade machine can be designed from scratch without having to think about compatibility with other platforms.

Lin Qi will have to make a game console sooner or later, even if he sells the game console at a loss, it is very worthwhile, after all, it doesn't matter if the game console hardware doesn't make money, as long as the console is sold, you can sell game cards to make money.

Historically, game cards have been incompatible with every console gaming platform. For a long time in the console era, there was no such thing as cross-platform play. The game developed for that platform must always be on that platform, and each platform has the authority to control the life and death of the game development company, so the game manufacturing company does not dare to go against the will of the console platform.

After making the determination of the host platform to burn money and grab the market, before that, Lin Qi naturally wants to make money!

Make as much money as you can, so that you can prepare more ammunition to burn.

The arcade market is essentially a preparation for burning money in the console market.

"Ladies and gentlemen, the arcade game market, the current outlook is relatively optimistic, if the Hong Kong market is fully developed, at least 10,000 new arcade machines will be needed a year, that is, a market of 100 million. Of course, the income from the operation of the game hall is several times that of selling arcade machines, and it is estimated that there will be a market size of at least 3~500 million. The global market is a huge new blue ocean. Of course, we can't just patronize and grab the market, and the more important thing is to stabilize -- stabilize the reputation. Therefore, at the beginning of small batch production, we found bugs while producing, avoiding large-scale production, and after shipping to the world, there were serious quality problems, which affected our long-term reputation. "In addition, I think the company needs to enter two new markets in the future - handheld games, such as "Chinese Cube", I think its most suitable platform is not the arcade market, but handheld." The requirement of the handheld machine is to make the "Chinese Cube" game from the size of the arcade machine, and make it into a small toy that can be played in the palm of your hand, and the cost is cheaper, and I personally think that the cost of about 20 US dollars is more suitable, and the maximum should not exceed 25 US dollars. The handheld machine takes the route of small profits and quick turnover, and if it succeeds, it may be more than 10 million sales. And, most crucially, it opens up a market for players who don't play games, and in essence, it's a product that sits somewhere between a game and a toy. ”

"Home game consoles, this project is relatively large, and now the market has become the mainstream of 8-bit consoles, if we develop 8-bit consoles, and wait until they go on the market, the technology is outdated. For long-term consideration, we don't use 8-bit machines, but directly go to 16-bit, and the development cycle may be relatively long. According to Massier's Law, the cost of hardware will continue to decrease, and it is bold to adopt expensive hardware at the beginning to achieve the best results. By the time we finished the development, the cost had been reduced by a large margin, and then ...... If, like Atari, we can occupy a market of tens of millions of users and sell at least $1 billion a year, then no matter how much the game console loses, it will be able to make back in game sales. ”

"The company has developed well, not only for me, but for everyone. At present, the arcade project, because everyone has contributed, so, for each arcade machine sold, each person will receive a dividend of 100 yuan, and Gao Tian will contribute the most, and each unit will receive a bonus of 200 yuan!"

"In the future, we will use this as an example for the launch of new products...... The more you contribute, the more dividends you will have...... Equity incentives will also be introduced, and the more employees who contribute, the more equity they may get! In short, I will not treat any meritorious person badly!!"

As Lin Qi clarified the direction of development, everyone in the company couldn't help but secretly clench their fists. The new start-up electronics is about to take off, and it is obvious to them that as the company's veterans, as long as they are not kicked out of the team, they can share huge growth dividends.

The opportunity to soar has been clearly placed in front of everyone, and everyone wants to seize the opportunity......