Chapter 1211: Propaganda Contest
The format of premieres in today's film industry is not quite the same as in previous lives.
Of course, the two are more or less the same.
It's just that the film industry in this world combines the premiere and the official release time into one, and they are all placed on the same day, so the calculation of the box office also starts from this day.
The saying that 'good start' is popular in China, and the film industry is no exception.
When a movie is released, many film companies will invite many well-known stars to cheer for the box office.
is also going for a good start.
When Yang Ming heard Liu Xinsheng's words and saw the different deep meaning in the other party's eyes, he couldn't help but move in his heart and asked, "Could it be that the nail we drove before has played a role?"
"Almost, we deliberately leaked out that the e-commerce platform can do more obscure things at the box office, after Xiao Bufan knew about it, he was very moved, and this film of Victory Pictures, Xiao Bufan invested at least 200 million yuan, if he just wants to fight with you for this breath, then he doesn't take money seriously. Liu Xinsheng cautiously told Yang Ming what he knew.
Hearing these words from Liu Xinsheng's mouth, Yang Ming also showed a knowing smile on his face.
At the beginning, the news that the e-commerce platform could make it more convenient to fake the box office, but the two of them deliberately leaked it when the other party poached from Maoyan Movie.
In fact, even if they don't leak it, Xiao Bufan and they will know soon.
After so many years of development in the film industry, the phenomenon of box office fraud has never been stopped, even if the film industry formulates strict rules and regulations, the following film companies still find loopholes to deal with it.
Although the online e-commerce platform for movie tickets is a new thing, some of the links that can be operated by film companies will soon be understood by most film companies.
It's something you can't avoid.
In this regard, Yang Ming did not have a good way.
But that doesn't mean he's willing to see box office fraud run rampant than in his previous life.
Yang Ming frowned slightly, and quickly thought about how to use this news in his mind, as long as he was sure that the other party really wanted to cheat at the box office through the timely movie platform, then he must let the other party not eat and walk around this time, he thought about it, and instructed Liu Xinsheng: "Mr. Liu, you pay close attention to the news over there, and once it is confirmed, tell me immediately!"
After saying this, his eyes narrowed slightly, flashing with a cold gaze.
Although he didn't want to take the initiative to cause trouble, it was obvious that the other party didn't want to let go of Oriental DreamWorks, especially the ruthless action of the other party against Oriental DreamWorks not long ago had broken through Yang Ming's bottom line.
In his previous life, Yang Ming hated this kind of unscrupulous suppression, and in this life, he has repeatedly suffered this situation, although he has been resolved by him every time, but he has been limited by his previous strength, and he has not been able to make a counterattack that cannot satisfy him.
Now he has the strength.
Since the other side took the lead in provoking this war, it is up to him to decide when to end this war.
Even if it costs a lot, he will not hesitate to do it.
With the golden finger in his previous life, it's a big deal to start all over again, give a few years, Yang Ming can completely rebuild an Oriental Dream Factory.
Liu Xinsheng heard Yang Ming's command and nodded, this plan was arranged by him at the beginning, and he knew Yang Ming's intentions well, and then said goodbye and left.
After Liu Xinsheng left, Yang Ming pondered in the office for a while, and then felt quite irritable, rarely lit a cigarette, opened the window, and looked outside to smoke.
After smoking the cigarette, he seemed to have made up his mind in his heart, and then took out his mobile phone, found Tao Lao's phone number from the phone book and called.
Victory Pictures.
"Your time is limited, so don't live for someone else. Don't be limited by dogma, don't live in other people's ideas. Don't let other people's opinions sway your inner voice. Most importantly, be brave enough to follow your heart and intuition, only your heart and intuition know what you really think, everything else is secondary. Do not hesitate to do so, this is your life, you have absolute autonomy to decide how you want to live your life, and not be bound by what other people do. Give yourself a chance to nurture your creativity, don't be afraid, don't worry. Live the life you choose and be your own boss!"
Zhao Jianfeng held a newspaper in his hand and read out the news on it in a low voice, and then he put down the newspaper in his hand, his expression seemed to be smiling, and there was an indescribable strangeness.
- Yang Ming!
He really didn't expect that when the family decided to enter the entertainment and cultural industry, he would encounter so many wonderful things when he stepped into this circle on behalf of the Zhao family, and even he was amazed by the people!
is amazingly talented, worthy of being a character who has been in China in the past two or three years.
There is no vanity under the fame.
Zhao Jianfeng's attitude towards Yang Ming is becoming more and more cautious.
Originally, with the strength of the Zhao family, he didn't take a so-called genius touted by the media in his eyes at all, but when he experienced it himself, he knew that the other party was indeed not a good person.
Especially the other party's kind of counterattack that is crazy in his bones and completely seems to be the same end, which makes Zhao Jianfeng feel quite tricky.
He had never faced such an opponent before.
In Zhao Jianfeng's view, business competition is the entanglement of interests, which is nothing more than testing each other's bottom line, and then dividing the cake.
All the opposition during this period, that's also normal.
You're just coming and going.
There is no mortal enemy in the business circle, and today's opponent may be tomorrow's partner.
For this sentence, Zhao Jianfeng was convinced.
But he really didn't expect that Yang Ming would react so violently to the smear he arranged for Oriental DreamWorks not long ago, as if it was like a life-and-death feud, and both sides had to die to one of them.
Zhao Jianfeng was taken aback.
Originally, he didn't take it to heart, and even thought that the so-called genius didn't understand business competition at all, and any legendary entrepreneurial history was touted by the media, but then the other party's plan gave Zhao Jianfeng a blow to the head.
TV, newspapers, the Internet, and various media channels are all filled with negative news about Victory Pictures.
Even various scandals have been exposed one after another, and even the tax department of the government has been implicated.
It took Zhao Jianfeng a lot of effort to put these things to rest one by one, but even so, the results were still unsatisfactory.
Seeing this result, he realized that the other party was not a pure person in the entertainment industry as he imagined.
Phoenix TV, an emerging network TV station, relies on the channel of the network cable TV station, and now the coverage area of this TV station is exaggerating at a high speed every year.
Coupled with the dominance of this TV station on the PC side and the mobile phone terminal, many authoritative media believe that Phoenix TV will definitely become one of the top media in China in the future.
WeChat, now the world's largest social software, has completely occupied a leading position in terms of influence and number of users, making countless other social software unattainable.
The world's major fund venture capital companies are crazy about investing in this emerging Internet company, believing that the company's future market value will definitely exceed 100 billion yuan.
Otherwise, the He family in the Lion City would not have spent a huge amount of 30 billion, but they didn't even get 10% of the shares.
This shows the influence of Yang Ming's network company industry.
These two industries alone are enough to send Yang Ming to the ranks of global celebrities, coupled with his various outstanding achievements in the entertainment industry, which will make this young man a global figure in recent years.
The strength and influence that this young man possesses cannot be measured by his age at all.
Zhao Jianfeng suffered a big loss because of this.
He despised it, and he ignored Yang Ming's identity and status outside the entertainment industry.
With Yang Ming's wealth, don't talk about him, even the Zhao family behind him doesn't dare to have any negligence.
I thought it was a tiger and a leopard at best, but who would have thought that it was a real dragon?
Therefore, this time, when he made a plan according to his previous thinking, thinking that victory would soon be ushered in, what he did not expect was a stormy counterattack.
Thinking of this, Zhao Jianfeng's eyes glanced at the newspaper on the table.
I saw the eye-catching news headline in the newspaper: "The graduation speech that shocked all Chinese students!"
He didn't expect that on his side, as soon as the matter of Victory Pictures calmed down a little, the other party became the focus of news media reports again, and even many well-known people in society stood up and sang praises for that guy.
Genius Director, Genius Actor, Genius Singer, Genius Writer, Genius Investment
This is a phenomenal level of genius.
Zhao Jianfeng calmed down, and the more he pondered, the more he found that Yang Ming was different.
If you compare the two in a fair environment, he is really inferior to Yang Ming.
But this thought flashed in his mind, and he was quickly pressed down, in his heart, he could fail, but he would never allow defeat without a fight.
It's just that he is quite curious now, why that guy would show such a crazy reaction in the face of a small temptation, which is not at all the same level as the other party should be.
Just as Zhao Jianfeng was pondering this question, someone suddenly knocked on the door.
He looked up and saw Xiao Bufan and Haitian walking in.
"It turned out to be Director Fan Hehai!" Zhao Jianfeng smiled kindly, beckoned the two to sit down, and then asked the secretary to make tea for the two.
He accompanied Xiao Bufan and Haitian to greet politely for a while, and found that the two seemed to have something to say, but they didn't know why, but they never said it.
Seeing this, the corners of Zhao Jianfeng's mouth curled up, smiled lightly, diverted the topic, and asked Haitian casually: "How is the publicity of our drama?" Although I don't have much energy to focus on it during this time, you have to check more in this regard." ”
In the face of Zhao Jianfeng's kind and cordial inquiry, Haitian, as a well-known director in the domestic film circle, acted as if he was flattered, and quickly replied: "Mr. Zhao, everything is going well at present, if it weren't for the joint publicity of countless manufacturers and enterprises suddenly popping up on the other side, it is estimated that their momentum would have been suppressed by us a long time ago." ”
"Hmm!" Zhao Jianfeng nodded slightly, his face was still the same as just now, he was not surprised or happy, and he couldn't tell what he was thinking from his face.
Using the channels of many well-known companies behind the product placement advertisers to jointly promote the same movie, even Zhao Jianfeng can't help but applaud this marketing plan.
If it is placed in the business world, it will be regarded as a classic marketing case by countless people, and it will be studied and thought in an all-round way.
He really didn't expect Yang Ming to come up with such an amazing marketing strategy, which is not the ability that an entertainment star should have, but when he thought of the other party's many miracles, he could only put this depression in his heart.
In what he just said, although he didn't have the energy to pay attention, how could he not pay attention at all!
It can be said that there are not many days before the release of the movie, but the two companies are almost equal in publicity, and even after Oriental DreamWorks has joined forces with many advertising placement companies to carry out joint publicity and build momentum, it will surpass Victory Pictures in the entire scope of China.
As for abroad.
Victory Pictures' "Crazy Racing", compared with "Fast and Furious", cannot be compared at all.
Yang Ming's current influence in the international film industry is not blown.
Zhao Jianfeng thought of this, and glanced at Haitian with great meaning, just this vision, although the other party is a big-name director of Chinese films, but compared with the young Yang Ming, it is indeed not in the same grade.
One is to look at the global scale, while the other is still limited to the land of one acre and three points in China.
The gap between the two is clear at a glance.
But Zhao Jianfeng didn't say much, he just took over Victory Pictures, and he made so many things come out, and he didn't want to have big changes for the time being.
He noticed that after Xiao Bufan came in, he didn't talk much, even if he said two words, it was to the point, he didn't ask directly, but found a topic and asked Xiao Bufan: "Bufan, how is the situation of our film in the United States?
Because of the timely film platform, Victory Pictures and Dimei are actually in the same trench.
However, Zhao Jianfeng does not want to pin all his hopes on others.
"There is no problem with the cinema schedule, but yesterday the people from Dimei called me, and the publicity of "Crazy Racing" has not had much effect, unless you continue to spend money!" "Xiao Bufan has always been responsible for the communication with Dimei, after all, he personally went to the United States to talk about the film platform in time, and he is indeed familiar with Dimei.
"Keep throwing money?"
Hearing this word, the corners of Zhao Jianfeng's mouth couldn't help twitching slightly, even if he has always considered himself wealthy, now he has to sigh at the burning of money in movies.
He didn't know about other films, but he had seen the financial data of "Crazy Racing" with his own eyes.
Not to mention that it cost nearly 500 million yuan to make this film, and now that the film has not been released, through his hands, at least 200 million Chinese yuan has been approved for publicity.
The United States spent at least 50 million Chinese dollars!
Now we have to continue to invest.
This is throwing money, it is simply burning money.
In the past, when Zhao Jianfeng did not set foot in the film industry, he was always amazed by the box office data of a single film every time, just like the money printing machine, and even he coveted the benefits in it.
But it was only when he set foot in the industry that he really knew that not looking at the box office data has a profitability that countless companies would envy, but there is also a lot of risk.
It's too much money.
Seeing Zhao Jianfeng's hesitant and hesitant appearance, Xiao Bufan couldn't help but say: "As far as I know, Oriental DreamWorks has increased its publicity budget for their film in the film market in the United States by 50 million meters, that is, 150 million Chinese yuan!"
- Shhh
When Zhao Jianfeng heard this number, he couldn't help but gasp, is that guy crazy?
Will the money be recouped through box office revenues?
Or is it still hurting people?
In fact, none of them knew that Yang Ming's bottom line for Barber was not 50 million meters, but 80 million meters.