Even if he has seen the well-informed Zhao Jianfeng, and heard the publicity investment of "Fast and Furious" from Xiao Bufan's mouth, he couldn't help but secretly smack his tongue.

A film, which has not yet been released, is already close to 200 million yuan in publicity alone, even if there is a little error, converted into Chinese dollars, more than 500 million Chinese dollars, there should be no problem.

This is throwing money, it is completely burning money, crazy burning money.

Zhao Jianfeng was in charge of part of the family's business before, and the amount of money he received from him every year was as high as 10 billion yuan, but there was no time that surprised him like this moment.

He quickly calculated the investment of "Fast and Furious" in his mind.

According to media reports, the production cost of this film should be about 500 million Chinese yuan, so now with the investment in publicity, the production cost of a film is directly rushing to the astronomical figure of 1 billion Chinese yuan.

To be honest, Zhao Jianfeng has not set foot in the film industry before, and he really doesn't know that the production cost of a film has reached this point.

It's just sensational.

Therefore, even like him, he couldn't help but show a look of surprise on his face.

Haitian noticed the surprise on Zhao Jianfeng's face, and explained on the side: "In fact, the production cost of Yang Ming's last film "Three Kingdoms" is higher, this film is divided into two parts, I heard that after filming, the production cost directly exceeded one billion Chinese yuan, plus the investment in publicity, it is only about 13 Chinese yuan!"

"Red Cliff of the Three Kingdoms"?

Hearing this film, Zhao Jianfeng's heart moved, it was precisely because of the great success of Yang Ming's film that the family had won the support of the government around the world to a certain extent, and the box office and influence were fame and fortune, which completely made the family want to enter the entertainment and cultural industry.

At this time, Xiao Bufan couldn't help but sigh: "Don't look at the big investment in this film, but Oriental DreamWorks has also made a lot of money, the cumulative box office data of the upper and lower two films is almost 17 billion Chinese yuan, and Oriental DreamWorks can almost share 8 billion Chinese yuan at the box office, deducting production costs and taxes, Oriental DreamWorks can earn at least 4 billion Chinese yuan!"

Hearing these data from Xiao Bufan's mouth, neither Zhao Jianfeng nor Haitian had any strange expressions, or they were already numb.

This data is no secret.

The outside media has long blown Yang Ming's "Red Cliff of the Three Kingdoms" to the sky, and it is even considered to be a landmark film in the history of Chinese films entering a new era.

All kinds of information about this film have long been blown away by the media in news reports.

Otherwise, the Zhao family would not be tempted to enter the entertainment and cultural industry, and it is certainly an important reason for the family to lay out the entertainment and cultural industry, and the bright prospects of the entertainment and cultural industry are also one of the reasons for the family's determination.

"Actually, these are not the main benefits of Oriental DreamWorks through the "Three Kingdoms" film, I learned through some channels that the peripheral derivative income around this film will be more huge than the box office income, I heard that the cold weapons and armor models in this film have been sold out of stock abroad!" Xiao Bufan followed up with an unknown news.

When Zhao Jianfeng heard this, his face couldn't help but move slightly, and sure enough, it was so.

Many family elites believe that with the development of the film industry, the derivative interests of film peripheral products will occupy an increasingly important proportion of the income generated by the whole movie.

Now that he heard the news from Xiao Bufan, he felt more and more that the film industry was promising.

Thinking of this, Zhao Jianfeng glanced at Xiao Bufan meaningfully.

This one is not simple, either.

Maybe in the eyes of the outside world, Xiao Bufan may be annoyed and angry because of his last box office fiasco to Yang Ming, and this time he will also suppress Yang Ming, but Zhao Jianfeng doesn't think so.

No matter how rich the Xiao family is, it is impossible to let Xiao Bufan come like this.

It is true to block the box office of Yang Ming's new film, but it is also true to want to increase the influence of the Xiao family in the film industry.

The Xiao family's ambition for the film industry was clearly felt by Zhao Jianfeng in the timely film equity transfer negotiations.

Different from the relief of the He family behind He Xinghan about the transfer of shares of Shengli Pictures, the Xiao family did not give an inch in the equity transfer of the timely film platform.

The Zhao family spent a lot of money to obtain a controlling stake in the timely film platform, but even so, the Xiao family still holds a lot of shares.

Zhao Jianfeng didn't have a good way to deal with this.

Although the strength of the Zhao family is stronger than that of the Xiao family, the timely film platform was built by Xiao Bufan after all.

Now this e-commerce platform is still pressed by Yang Ming's cat's eye movie, and there is no possibility of transcendence for the time being.

Therefore, after several negotiations, the Zhao family and the Xiao family decided on the plan for cooperation.

The Zhao family became the largest shareholder of Timely Films, but the Xiao family also reached into Victory Pictures, and both sides made some concessions.

But now the situation in front of the two families is very grim.

Whether it is Victory Pictures or Timely Film Platform, they are all pressed by Yang Ming's Oriental DreamWorks and Maoyan Films.

Originally, Victory Pictures, as an old giant, would not have been in such a bad situation, but in recent years, the films released by Oriental DreamWorks have gained too much momentum.

In this box office block, not too many people are optimistic about Victory Pictures' "Crazy Racing", and Yang Ming's undefeated myth at the box office is too impressive to everyone; even if Victory Pictures wins, the box office data will be seriously squeezed because of blockbusters.

"By the way, what's the situation with Pan Am Entertainment's film?"

Zhao Jianfeng suddenly asked.

Hearing this, Haitian glanced at Xiao Bufan, and under Xiao Bufan's gestured eyes, he reported: "Mr. Zhao, please rest assured, the other party's "Speed Drift" will not pose any threat in East Asia, whether it is the box office appeal of the cast or the current publicity efforts, it is too much worse than us and Oriental DreamWorks, but it is difficult to say in the foreign film market. ”

By the end, his voice had changed a lot.

Zhao Jianfeng nodded silently and didn't say anything.

Hollywood blockbusters have been attacking cities and territories around the world in recent years, and he still knows a little bit about the situation in this regard.

Victory Pictures' "Crazy Racing", the cast in it is all big names in the entertainment industry, and they all have good box office appeal.

If it weren't for the inside story of the scandal that was previously exposed with various photos and videos, this appeal would have been even stronger.

But now because of the counterattack of Oriental DreamWorks, the appeal has dropped a lot, but it is still not something that other films can resist.

Thinking of this, Zhao Jianfeng couldn't help but snort coldly, this time countless photo doors and video doors against Victory Pictures suddenly appeared, although there is no evidence that it was done by Oriental DreamWorks, but anyone with a discerning eye knows that even if this matter is not done by Oriental DreamWorks, it can't be separated.

Thinking about this, he glanced at Xiao Bufan, and the other party still hasn't said the purpose of coming this time.

If it weren't for Haitian's expression of wanting to speak several times, and being stopped by Xiao Bufan's eyes several times when he wanted to speak, he was observed by Zhao Jianfeng, he really thought that Xiao Bufan came over today just to discuss things at work.

Just when Haitian reported on the promotion of the movie, Xiao Bufan looked down at the teacup in his hand, and after the teacup turned in his hand a few times, when Haitian finished speaking, he raised his head and asked Zhao Jianfeng slowly: "I don't know if Brother Jianfeng has heard of box office fraud in the film industry?"

- Box office fraud?

When Zhao Jianfeng heard this word, his eyebrows suddenly raised, and he looked at Xiao Bufan playfully.

He roughly guessed in his heart what Xiao Bufan wanted to do, but he definitely agreed.

If before the Zhao family acquired Shengli Pictures, no matter how Xiao Bufan messed around, he wouldn't have asked, because it had nothing to do with him.

But since the family controls Victory Pictures, all of this is closely related to Zhao Jianfeng.

Counterfeiting is a low-level method.

Even when Zhao Jianfeng was in charge of the family's other industries before, he didn't look down on this kind of thing, and even had a trace of disgust.

He really didn't know why Xiao Bufan thought of this method?

Was it really stimulated by Yang Ming?

Once this kind of thing is discovered, getting evidence will definitely be a devastating blow to the image of Victory Pictures.

It's worse than tax evasion.

The negotiation with the government tax department can also be solved with money, and it can be alleviated regardless of it, but the matter of fraud involves the reputation and image of the entire company, and once it is confirmed, it will be no less than an earthquake for Victory Pictures.

Xiao Bufan seemed to see the other party's disapproval from Zhao Jianfeng's face, and knew what the other party was thinking.

Then he gave Haitian a look, and after getting his prompt, Haitian immediately spoke.

"Mr. Zhao, in fact, in the film industry, it is normal to do a little trick at the box office, even if they are like Brother Media and Royal Entertainment. ”

Zhao Jianfeng naturally knows the names of the six giants in the film industry, but now that Huaying Group has gone bankrupt, the copyright library has been included in the Oriental DreamWorks bag, so although the Oriental DreamWorks has only been established for a few years, even if it has a shallow background, it is regarded by many people as the company that has become the most film giant.

Hearing Haitian's words, Zhao Jianfeng's eyes narrowed slightly, and he couldn't help but be curious, he really didn't know that the film industry was so open to box office fraud, and even so open.

This was really an eye-opener for Zhao Jianfeng.

"Tell me about it. ”

When Haitian heard Zhao Jianfeng's words, his spirit suddenly soared, and he was full of excitement, and immediately said everything he knew.

"In the film industry, as long as there are powerful film companies, there will be more or less manipulation of box office data, not to mention that it is now entering the era of online ticketing, even if it was no exception before, it is really because there are too many benefits brought by the artificial increase of box office data!"

"Create topics, increase exposure, to be honest, the most disgusted people in the entertainment industry are definitely media reporters, but the entertainment industry is also inseparable from the praise and reports of media reporters, only by frequently appearing in media news reports, we can influence the tendency of public opinion;

Haitian said a lot, did not hide anything, and told Zhao Jianfeng all the inside story about box office fraud.

He has been in the domestic film industry for so many years, and he is naturally no stranger to the twists and turns in it.

Zhao Jianfeng listened to the inside story of Haitian, and his eyes couldn't help but show a look of sudden realization.

I see.

I really didn't expect that some of the rules of the film industry are not much better than the open and secret battles in the business world.

The world is as black as a crow.

As long as there are enough interests, then there will inevitably be people who will break the conventional competition for the sake of profit.

Box office fraud, Zhao Jianfeng really didn't expect that there would be so many claims here.

Or rather, it's already an open secret in the film industry.

When Haitian finished saying this, his mouth was dry, and he couldn't help but take a sip of tea, and then he didn't continue to speak, his eyes were aimed at Xiao Bufan.

He has said everything that should be said, and the next thing is to see what Xiao Bufan does.

After a while, Xiao Bufan raised his head and said slowly to Zhao Jianfeng: "If I can, I hope to hype the box office of "Crazy Racing" through the timely film platform, compared with the traditional means of box office fraud, online e-commerce is more hidden, and through this hype, movies and timely movies can get great benefits." ”

After saying this, he couldn't help but breathe a sigh of relief.

In addition, there is also a little depression in my heart.

Originally, he had planned this matter a long time ago, and it had nothing to do with Zhao Jianfeng.

But who would have thought that the Zhao family would suddenly set foot in the film industry?

And the speed of the move was clean and neat, and it acquired Victory Pictures in a short period of time, and through the family level, the two sides met with the senior management, and reached a certain intention in the cooperation on the timely film platform.

So in this way, whether the film "Crazy Racing" is a factor in the distribution of Victory Pictures, or the timely film platform has a stake in the Zhao family, both are now involved in the Zhao family.

Xiao Bufan's plan must now be supported by Zhao Jianfeng before it can be implemented.

It made him feel quite unhappy.

Zhao Jianfeng listened calmly to Xiao Bufan's purpose of coming to him today.

I see, he suddenly realized in his heart.

If he hadn't heard what Haitian said, he might not have understood it, but now he does.

Through the hype of box office data, you can take the lead in the first three days before the release of the movie and beat the box office of Yang Ming's new film, which can not only avenge the enemy, but also affect the follow-up film schedule to achieve the purpose of blocking the other party's box office.

Even, Zhao Jianfeng can already imagine at this moment that as long as "Crazy Racing" released by Victory Pictures, if the movie surpasses Yang Ming's new film at the box office as soon as it is released, it can be completely used to hype through the power of the media to achieve the purpose of public opinion influencing the people's senses.

He looked pensive, touched his chin, and his face was quite cautious.

The plan looks perfect.

Even, he originally thought that box office fraud was just a means to be seen, and once it was exposed, it was likely to affect the image of Victory Pictures.

But now it seems that there is no need to be so worried.

This kind of thing is not done in the film industry, although it is not done by everyone, but it is also a norm, and there is nothing to make a fuss about.

From Haitian's words just now, he also understands that compared with the traditional fraud of buying box office through cinema companies, it is now more hidden through online e-commerce, and the key to this e-commerce platform is still their own.

Zhao Jianfeng thought about it for a while and found that there was no reason to refuse.

It's just that he doesn't know why, he always has a bad premonition in his heart, but he can't say what is wrong.

He looked up and saw the expectant look in Xiao Bufan's eyes, and the corners of his eyes couldn't help twitching, the Zhao family and the Xiao family were now in the honeymoon period, if he rejected Xiao Bufan's plan, would it have an impact on the cooperation between the two families?

"Bufan, let's do it, you come up with a plan first, I'll take a look, as long as it's feasible, I will definitely support you." Zhao Jianfeng pondered and said his answer.

Xiao Bufan's eyes lit up when he heard this.