In November 1984, Zhang Dahai arrived in Tokyo, followed by a group of Hong Kong journalists.

Because, Zhang Dahai's main purpose in going to Japan is just to tell stories to Hong Kong's capital market, and to prove to the market that after its listing, it has been forging ahead and has not eaten its old capital. The valuation of the stock market, while generating direct benefits, produces a series of indirect benefits, such as the size of individual shareholders' assets becoming larger and financing easier. At the same time, large companies with a market value of tens of billions of dollars have far more social influence than ordinary companies by maintaining such a market value for a long time.

"It is a great pleasure to be here and witness to all of you friends from the media in Hong Kong and around the world that the overseas expansion of New Venture Publishing Group has taken an important step. After the company went public, we immediately cooperated with affiliated companies and made a series of long-term investments!" Zhang Dahai said, "In terms of the new venture Japan Co., Ltd., our listed company invested 10% of the equity. New Venture Japan Co., Ltd. has several years of experience and channels in the Japanese market, and will act as an agent for most of the business and investment in the Japanese market in the future. It can be said that by holding a 10% stake, we can at least share in the growth dividend of the new startup system in the Japanese market in the future, and at the same time, we will strengthen the foundation of our copyright adaptation and overseas business in addition to publishing. The Japanese branch of New Venture Publishing is a joint venture between us and New Venture Japan Co., Ltd., each with a 50% equity ......"

"We have been planning the Shonen Marvel Weekly for many years, and this magazine is divided into comic and editions. We will not only welcome submissions from local authors in Japan, but also use our existing huge stock of copyrights to export Chinese copyright translations to the Japanese market. Since we have a relatively large inventory of copyrights, we have a huge range of options, which is also one of the sources of confidence for us to enter the Japanese market. After all, the aesthetics of the Chinese market may not be the same as the Japanese market, but there are always some of the same...... In the future, we will use the magazine as a platform to further select popular works, and publish the works that have once again proved our achievements in the Japanese market by serializing them in the magazine......"

This news is only a very inconspicuous news in Japan. However, its main purpose is to speak to the Hong Kong side.

After all, although there are many manga publishing houses in Japan, most of the market share is negligible, mainly due to Shueisha's "Weekly Shonen Jump", Shogakukan's "Weekly Shonen Sunday", and Kodansha's "Weekly Shonen Magazine".

The flagship magazines of these three major publishers have monopolized at least 80% of the market share of Japanese manga, and the vast majority of manga creators and readers have long been carved up.

Even the Japanese publisher Kadokawa Shoten, which has a monopoly position in the light market, has repeatedly failed to get involved in the manga market. Of course, now the Japanese light publishing industry has not indulged in the second dimension, on the contrary, the president of Kadokawa Bookstore, Haruki Kadokawa, is more keen on making live-action movies, although its name is the same as the later light, but eighty years of light, and later in terms of subject matter, there is indeed a huge difference.

Later, Japanese light, manga, animation, and games became more and more similar, which is also the later light publishing house, which gradually ceased to be based on live-action film adaptations, but light adaptations of comics and animation. Coupled with the promotion of the Internet and cosplay, the ACG two-dimensional culture was gradually formed.

However, it was not Kadokawa Shoten that tried to make light adaptations of anime in the early days, but Kadokawa Shoten's old rival Tokuma Shoten, whose owner not only owns a publishing house, but also actively invests in the record, film, and animation industries. In the 80s, he co-produced films such as "A Game of Chess That Never Ends" and "Dunhuang" with China, and of course, because of this kind of in-depth film, it could not be compared with the commercial films directed by Haruki Kadokawa, the owner of Kadokawa Bookstore, at the box office.

However, Yasukushi Tokuma invested in Studio Ghibli in the 80s, and with the help of Hayao Miyazaki's animated films, it was a brilliant success.

Until the 90s, Haruki Kadokawa was imprisoned for being caught up in a scandal, and after that, the president of Kadokawa Bookstore was his younger brother Kadokawa Norihiko.

Rihiko Kadokawa has always had a big disagreement with his brother Haruki Kadokawa, because he likes anime rather than live-action movies. Later, the Kadokawa Bookstore Group, led by Kadokawa Rihiko, completely withdrew from the live-action film adaptation market, and instead took light animation as a breakthrough direction.

The new venture Japan branch does not only have a publishing business, but an entertainment and cultural complex, including games, film and television, music, publishing, animation and other fields, are its investment direction, and because of the advantages of Pangu host, ICD and VCD and other platforms, yes, its pattern is far more than other peers.

The competitive advantage of a single entity may not be the first in the industry, but the comprehensive strength is definitely the first.

For example, a popular new venture publishing company can convert its copyright into games, film and television and animation at any time, and if its adaptation goes smoothly, it can make its IP a perennial cash cow, even if the publishing business itself is not profitable, but it uses derivatives to maximize benefits.

……

The early days of the publication of "Juvenile Marvel Weekly" were not too smooth. Because, there are no blockbuster works and authors that readers pay attention to.

Therefore, the major book publishing channels in Japan usually do not rush into an unfamiliar magazine.

With only popular magazines like Weekly Shonen Jump, consumers buy instant noodles as if they were daily necessities, and they buy them when they have a new issue. Even if it is a little unsalable, there will be some consumers who complete the previous content and buy it, so never worry about it rotting in your hands.

However, there are a large number of new magazines on the market, whether they are poorly printed or beautiful, but because of their inconsistent sales, it is often difficult to get support from the channel.

However, the new venture Japan Co., Ltd. currently has more than 170 self-operated stores, which mainly sell Pangu consoles, game software, palm entertainment game consoles, Xinfei VCDs and other products.

With the advantage of self-operated channels, you only need to purchase 50 per store to enjoy more than 8,000 magazines on the market.

In order to open up sales, self-operated channels have carried out a series of promotional activities, such as ordering a year's magazine, buying Pangu hosts, VCDs and other products, which can be discounted by 10%.

Because Pangu hosts, VCDs and other products are inherently low in price and cost-effective, there has never been a price reduction since its listing, and there is no need to reduce it. Even after two years on the market, the cost performance of the Pangu console still exceeds that of the PC.

However, there are occasional event promotions to liven up the atmosphere. For example, if you order a quarterly magazine, you can buy a machine at a 10% discount. When consumers calculate the price, the cost of ordering a quarterly magazine is no more than 3,000 yen, and the 10% discount is nearly 4,000 yen. Such a cost-effective deal naturally made many consumers act quickly.

Relying on this kind of promotion, "Juvenile Marvel Weekly" has gained its first batch of subscribers. Although,There are some readers who treat it as waste paper,But there are also some readers,In addition to playing games,,I also began to take the time to take a look at the subscribed magazine.,Although it's bought for the console's discount.,But,It's a good magazine to spend money.,Don't read it in vain.。 A quarterly magazine with at least 12 copies. If none of the 12 issues are attractive, then such a magazine industry is too wasteful to stop publishing as soon as possible.

In fact, after the initial adoption of this kind of promotional method, although it could not retain most of its readers, nearly half of the readers who participated in the promotion gradually developed into long-term subscribers of the magazine.

Since many users are players of the Pangu console, this has led to follow-up essays, which inevitably cater to the preferences of gamers.

With the decline in sales in the industry, ACG consumers have not seen a decline, but have become the mainstay of consumers, and "Juvenile Marvel Weekly" will gradually narrow the gap with "Juvenile JPUM" in the future.