At the end of October 1984, the hidden equity risk of the newly established Japanese branch was completely lifted.

With Lin Qi's personal participation, the structure of the Japanese branch was drastically reorganized, and while retaining the operational autonomy, the management system was fully close to that of the head office in Hong Kong.

Among them, the business units with the largest changes are divided into investment division, game division, publishing division, film and television music division, and distribution and sales division.

With the exception of the sales department, which is a traditional department, the other departments are newly established, so it is necessary to poach and recruit new people with great fanfare.

The core of the game division is to focus on the development and investment of games, in addition to independent investment in the research and development of games, it will also take the opportunity to acquire some small and medium-sized game companies to expand its research and development capabilities.

After a wave of recession in the U.S. game market, Japan has now become the world's largest game consumer market, because the market boom has also made Japanese game development companies a lot of hair. Of course, at present, the Pangu platform is king, so most game R&D companies are also mainly eating on the Pangu platform.

Therefore, the influence of the new venture electronics company in the Japanese game industry is huge, and after the recruitment announcement was issued, the entire Japanese game industry, a bunch of big bulls, have been excited.

After all, unless you are your own boss, it is better to work for a third-party game company than to apply for a new start-up electronics company, work on projects within their company, or even open an independent game studio. The product dividend incentive system within the new entrepreneurship department, not to mention the explosion of Japanese game companies, even the third-party game companies in the United States, may not have good conditions for new entrepreneurship electronics.

At the beginning, Atari gave game developers an annual salary of two or three hundred thousand dollars, but a large number of game developers left one after another when the Atari 2600 platform was still in full swing, because Atari had a game development budget of one or two million dollars, most of which were the salaries and office expenses of R&D personnel, and other expenses in the software development process were ignored. But Atari sold tens of millions of dollars with those games, and at the same time, it refused to pay the developers more, even if it paid a few more months.

In the early 80s, a large number of third-party game development companies emerged in the United States, and most of the developers in the early days were employees of Atari who left the company, in essence, because the incentive system was not enough to retain those developers who could create more benefits for the company.

The biggest attraction of the incentive mechanism of new start-up electronics companies is that R&D personnel can receive dividends in subsequent product sales. In this way, even the R&D personnel within the new venture electronics company do not necessarily need to leave their jobs to start a business and make good products, and they can receive a steady stream of dividends.

At present, there are about 4,000 people in the headquarters of Xinchuang Electronics, except for some newcomers with low incomes, those who have worked in the company for several years and are worth less than one million yuan.

The Japanese branch has adopted a system similar to that of the Hong Kong headquarters, and at the same time, the excellent R&D team of the branch can also be transferred to the headquarters.

It is precisely for this reason that the recruitment of the game division has caused a commotion in the entire industry, and thousands of industry veterans have come to apply. As a result, it is almost difficult for applicants to get interviews if they do not have past sales as a reference. Game developers who can confidently join a new startup are at least those who have participated in popular games that have sold more than 100,000 people.

……

Publishing Division, docking with the business of New Venture Publishing Group Company. Due to Japanese policy, Shinsei Publishing Group cannot directly establish a branch in Japan, but it can establish a subsidiary in cooperation with Shinseike (Japan) that has been established for three years.

The New Capital Publishing (Japan) branch is funded by New Capital (Japan) Co., Ltd. with a capital of USD 25 million, and the New Capital Publishing Group Company is invested with a joint venture model. The published content, of course, the fist product is the translation of Chinese comics and copyrights, because these copyrighted contents are the advantages of the new start-up publishing company. But at the same time, we will also solicit contributions from local creators in Japan, after all, only localization can better integrate into the market.

In the early days of the new venture publishing company, it was also concentrating resources on the two business lines of manga and light, and for the sake of long-term development, it was natural to follow Shueisha's example to build a magazine with a large sales scale for platform management. Later, although the manga industry in Japan was constantly changing, it was the popular author of the flowing water, the iron-clad Shueisha. That's because of the huge number of subscriptions to Shueisha's magazine "Weekly Shonen Jump", any of its outstanding manga artists has jumped ship or expired, and they can launch the next replacement at any time based on readers' feedback votes. This is the power of being a platform, with the platform as the core, it is far more competitive than finding a few popular authors who sell well.

"Shonen Marvel Weekly will be the flagship platform for publishing in the Japanese market. Lin Qi said, "This weekly will be divided into editions and manga editions, and the Shonen Marvel Weekly () and "Shonen Marvel Weekly (Manga)" should be 16 pages and 650 pages thick, and the price should be 240 yen! 70% of the original manuscripts will be called, and 30% of the manuscripts will be excellent translations...... The publishing department is very important, because the success rate of games and films adapted from literary works or comic works that are deeply rooted in the hearts of the people will be higher! Therefore, the adaptation copyright of the work must be signed in the contract, of course, if the game, animation or film and television are changed subsequently, the author will be given additional copyright adaptation shares. ”

Uejima took the notebook seriously, kept jotting down the key points, and said after a while: "I have generally understood that all our staff will try their best to do a big publishing business!"

In terms of publishing business, the Japanese market is relatively fragmented, with tens of thousands of small and medium-sized publishing companies in the entire market. The market size is about 2 trillion yen, and of course, textbooks, newspapers, and tool books account for the majority of the market. Among the books of pure entertainment, manga stands out, accounting for more than 200 billion yen.

In addition, the publishing market accounts for half of the traditional literature and light literature, but the combined size of the two is just over 100 billion yen, which is not comparable to the physique of the manga publishing market.

It is for this reason that the importance of the comic market far exceeds the market. At least, that's how it is positioned in the Japanese market.

The price of "Shonen Marvel Weekly" is 240 yen, which is based on the price of "Weekly Shonen Jump". And the thickness is a little thicker than "Weekly Shonen Jump", which means that it is more cost-effective.

Of course, what is more important is the content, the original manuscript content is close to 500 pages, which is about the same thickness as the first-line manga magazines in Japan. The additional number of pages is the translation manuscript, which is equivalent to the translation manuscript being given away for free.

This is also the process of subtly sending literary and artistic works to the Japanese market,At the beginning, it was going to be sold first,Gradually some works gained popularity in the market,Later,A large number of fans will chase after the new,Slow updates will send blades,At that time,Hong Kong comic works are also transported to the Japanese market,From the original very small market,Rushed into a larger market。

After readers in the local market have accepted the comics and other plots and worldviews, it will be easier to open consumers' wallets by further exporting culture and selling adapted films, animations and games to them.