Of course, Liang Fei had never experienced such a scene before. Pen ~ fun ~ Pavilion www.biquge.info a month ago, Liang Fei was just an ordinary mini four-wheel drive designer, forced to be the general manager, because of the three consecutive general managers, the general resignation, in the end, the whole company is the highest level, the oldest, so the group company let him shoulder the position of general manager.

"Mr. Liang, we have great respect for your company!" said an official, "The strength of the parent company behind it has become a world-class game giant in just a few years, and the computer technology is also at the leading level." Our domestic enterprises also regard the development of your company as a miracle!"

"This ...... Our parent company is really strong. Liang Fei said embarrassedly, "However, we only represent the new electric toy company, not the new entrepreneurial electronics group above us." ”

"The strength of your company is also extraordinary, although it has only been established for one year, but according to our understanding, the sales performance has exceeded 100 million yuan...... "The official who received it said.

Before coming to the mainland, the delegation of Xindian Toys had already submitted information to the Hong Kong Permanent Office in Hong Kong, which is currently based in the name of Xinhua News Agency. Since then, the Shanghai side has made a quick set-up, including learning about the materials collected by Xinhua News Agency staff.

Including, CCTV filmed the program video of the grand occasion of the mini four-wheel drive car competition last year, and they have also seen it.

A simple understanding of the sales performance of new electric toys can reach an annual sales of 100 million, which is enough for the local officials in Shanghai to regard it as a giant!

In the mainland, many labor-intensive factories may have employed tens of thousands of people with a capital of 100 million yuan without using advanced equipment.

"With such a level of income, there is no status in the group at all. Liang Fei sighed and said, "I came to Shanghai in the hope of borrowing strength from the mainland, so that Xindian Toys Company will not be abandoned by the group company." ”

"Borrow?" The local official was not surprised, but a little excited. If Xindian Company has a request from others, then the space for cooperation will certainly be greater than imagined! If it attracts Xindian's investment, even if there is only a small investment, such as 35 million yuan, it will still be a performance!

You must know that Shanghai is also a bunch of state-owned enterprises that lack markets and orders, which not only lack the necessary funds and technology to upgrade enterprises, but also lack the opportunity to receive large orders!

Officials in Shanghai have learned that the mini four-wheel drive project can sell millions of units a year, each worth 58 Hong Kong dollars, most of which are exported overseas.

If this project is handed over to Shanghai for production, then it can properly bring a large number of orders and foreign exchange sources!

"Yes, with the help of the resources of Shanghai Fine Arts Film Studio, we hope to help us produce animation!" Liang Fei took two comic books and said, "This is the copyright customized by our group, and the comics were originally for the layout of the mini four-wheel drive toy business, but the influence of the comics is not enough, and the animation with greater influence is needed to stimulate it!"

"Cartoon?" the Shanghai official couldn't help but be stunned.

"Yes!" Liang Fei said, "more important than production is the cultural influence of copyright." For example, the Disney Company is using cultural influence to promote its amusement parks and various toys and books to achieve amazing sales, and we are also trying this layout......"

In an instant, the officials present had stepped forward to hold Liang Fei's hand tightly, and said, "Please rest assured that Manager Liang, we guarantee that we will be able to complete the task assigned to us by your company." When the political task comes to accomplish ......"

"No, no, it's not politics, it's business, win-win business cooperation......" Liang Fei explained again and again.

"Yes, Manager Liang should not have a psychological burden, it is business cooperation, 100 percent business cooperation!" the official smiled.

Actually, a company like Disney is really purely commercial? No, it's everywhere promoting American values and leitmotifs.

Every American media giant is blatantly saying, "Shut up, we're talking about democracy." The double standard is written on the face.

Of course, China also wants to learn from Hollywood's experience, for example, the eight model plays during the ten years of turmoil belong to the peak of the main theme film.

At that time, people watched too much, and they had a rebellious mentality and opposed this kind of model drama.

But compared with later Hollywood blockbusters, I came to the conclusion that the model drama Nima was basically created according to Hollywood routines!

Slightly increase the production budget, polish it again, and add some commercial elements, then, it is a top-level blockbuster script!

Later, Chinese literary film directors were much worse than the classic main theme movies of the model theater era.

Except for the crooked buttocks, there is nothing for those literary films. Whether it is the plot or the production level of the movie, it cannot be compared with the model play.

Because, the model drama is the kind of political correctness that learns Hollywood's routine of taking into account the good-looking plot. It's just that the capital and technology are not as good as those of the United States, and the strength of cultural export is not as good as that of the United States.

……

"This is our company's product, a mini four-wheel drive!" Liang Fei said in the conference hall of the hotel, a person sent by Shangmeiying, "The TV is the scene of the mini four-wheel drive competition." In addition, we have a comic book with the theme of mini 4x4. Now, we asked for a piece that was both inspirational and professional, that would attract the audience and get them interested in the mini 4WD. We need a 48-episode cartoon. You don't need to make it right away, you can make the first few episodes first, and then we arrange for the TV station to broadcast it weekly, that is, 1 episode per week, and pay attention to the audience's reaction to adjust the creation! It can't be ink animation, it must be realistic and full of visual impact! You can refer to some Japanese hot-blooded cartoons!"

"In my factory, we have never produced a similar style of animation in the past, and we have always created ink animation ......," said an animation director, frowning.

"There are difficulties, but they can't be overcome?" said one official kindly.

"The budget is $1 million, which is $20,000 per episode!" Liang Fei added, "If you sign an agreement, send $100,000 immediately." As the production progresses, it will be paid in full after the TV station has been fully broadcast. ”

"It was broadcast on our Shanghai TV station in advance, based on the word of mouth of our local audience. The quality is only allowed to be broadcast overseas!", a leader in Shanghai added.

"Then there is absolutely no problem, even if there is a problem, we will overcome it!" said the director of Shangmei Film.

……

Mini 4WD is a toy that is very average in terms of technology and creativity. You know, there were already more advanced remote-controlled cars a few decades ago.

And what is more fun than a remote-controlled electric car is undoubtedly a model airplane!

The model aircraft is equivalent to the low-profile version of the drone, which is only in the visual range, and carries out remote control flight. And can not be like the later UAV, after the program is programmed, it can automatically follow a certain cruising route for intelligent flight, the ground base station plus the satellite in the sky is set, as long as there is a wireless signal, theoretically, can be remotely controlled through the network. In addition, the preset program can complete some complex tasks without any interference. For example, automatic cruising to take pictures, or using a drone to deliver a parcel to a certain location.

However, some high-end players who like electric toys in this era are more compelling to play with radio-controlled toys.

Radio-controlled cars cost at least a few hundred yuan, and model airplanes cost more than a few thousand yuan, which is not something that ordinary consumers can afford. Even though it's very interesting, the market is very small because it's too expensive.

The original intention of the invention of the mini four-wheel drive car was to castrate the radio-controlled toy car, and finally, design a cheap version of the toy car that is inexpensive and affordable for ordinary families.

As for wanting to make this toy popular, relying on the cheapness of the toy itself alone can have a partial effect, but it is still not enough.

Historically, Tamiya's model version of the mini four-wheel drive car did not become completely popular until the end of the 80s, relying not only on cheap and mini four-wheel drive competitions, but on the mini four-wheel drive theme anime, which became popular all over the world!

It is with the help of this kind of advertising disguised as animation that it has opened up its market at once! In the environment of relatively scarce entertainment resources, countless teenagers have begun to fantasize about winning honors and bonuses by participating in four-wheel drive competitions, just like in anime.

The new electric toy company is just taking the road of the Tiangong model. It turns out that without anime, this thing is indeed unlikely to sell so well.

Therefore, now Xindian Toy Company still needs to cooperate with Shanghai Fine Arts Film Studio to produce animation, the catalyst for toy sales!

Now, it is not the mini 4WD itself that affects the sales of toys, but the quality and influence of the anime!