"Opportunity?" Liang Fei didn't understand very much, but he listened to Lin Qi's explanation very humbly, not only because Lin Qi was the boss, but more importantly, because of Lin Qi's vision and prestige. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

"I need you to go to Shanghai. Lin Qi thought for a moment and said, "Bring a check for $1 million!"

"Shanghai?" Liang Fei didn't really understand, Shanghai was once the most prosperous city in the Far East that Hong Kong envied and hated. In the nearly 100-year history of the late Qing Dynasty and the Republic of China, Shanghai's prosperity far exceeded that of Hong Kong.

However, Hong Kong's explosive growth that began in the 50s made its economy far larger than that of any other city in the mainland, so much so that in the eyes of Hong Kong people at this time, even Shanghai was even a poor country.

"That's right, because that city has the Shanghai Fine Arts Film Studio!" Lin Qi said, "It used to be the best animation production company, but even now, the development is a bit out of step with the times." But the talent pool for animation production is still very rich, and more importantly, cheap!"

In this era, although Shanghai is not as open as Shenzhen, in fact, investment promotion is also frequent. However, Shanghai is more likely to use foreign capital to revitalize its original resources, the most typical example is the Shanghai Automotive Company, which has attracted major European and American manufacturers to make joint ventures with it with factory floors and skilled workers and the domestic automobile market.

Although, in hindsight, the cost of joint ventures in the automotive industry is too great, in the short term, of course, those dying state-owned enterprises have been saved. But then, the more win-win the joint venture project in China, the more harmful it became. Because...... Joint ventures generally cede half of their equity to major international companies in exchange for outdated technology and equipment. European and American manufacturers, the domestic production line ready to be eliminated and replaced, to China, in exchange for half of the equity of the joint venture factory, and then with the development of the Chinese market, these foreign capital easily occupy half of the market share.

At this time, the Shanghai Fine Arts Film Studio was also in danger of survival, not only seeking to OEM animation for overseas companies to survive.

The animation industry did not develop well in China later, but it cannot be blamed for the incompetence of the animation industry. After all, there are only a handful of countries in the world with a well-developed animation industry. Many economically developed countries are also unable to make good anime.

From the 80s to the beginning of the 21st century, the scale of the domestic market determined that it was difficult to make money making anime. It wasn't until later in the Internet era that video websites gradually entered the genuine era. Animation rights are gradually beginning to have more generous buyers than TV stations.

In particular, some popular anime copyrights can also develop mobile games to make money, so the popular anime version is even more valuable. However...... By the time domestic buyers have the money to buy it, there is a shortage of domestic animation talents, and it is difficult to meet the needs of the domestic market. So much so that later, many wealthy buyers directly took the money to Japan to customize the animation copyright.

Now, Lin Qi asked Liang Fei to go to Shanghai to find Meiying to cooperate, not only to raise Meiying for orders, but also because of the cheap labor cost in China!

2D animation works are inherently heavily dependent on qualified animation production talents. The amount of labor is very large, not only artistic work, but also drudgery and exhausting errands.

Although Shanghai Fine Arts Film Studio is mainly based on ink animation, the animation of the mini four-wheel drive car is definitely not an ink style, but a realistic painting style based on sketches, and it needs to have visual impact.

In addition, there are certain style requirements for dubbing and music.

However, as long as you give enough money and change your painting style, there will be no problem. You must know that the Japanese animation industry in the future market is looking for Korean OEM, and the price in South Korea has risen, and the price in China is gradually not cheap. Later, a large number of Japanese anime, and even a large number of Korean OEM!

It can be seen that talent in the animation industry is not a problem, the problem is the labor cost of talents. In particular, 2D animation relies on cheap and good anime workers, rather than a handful of masters.

With a budget of 1 million US dollars, if you get to Japan to find an OEM, a third-rate team, third-rate quality, and at most, there are only 13 episodes of content.

13 episodes, just one season's content, in the market after this kind of short drama has become the mainstream, only after the first season is popular, there will be later content.

But in the 80s~90s, normal animations were about 20~50 episodes. Even more than 100 episodes don't feel like a long one.

In order to promote more effectively, the animation of the mini four-wheel drive theme must not only have quality, but also need to have a certain length, and the budget cost should not be too outrageous. Therefore, looking for Shanghai Fine Arts Film Studio should be a more reliable choice.

……

In mid-June 1982, Liang Fei, the general manager of Xindian Toys Company, took several assistants and flew from Hong Kong to Shanghai.

"Mr. Liang, the boss won't send us to the mainland, right?" said an employee of Xindian Toy Company on the plane with a little trepidation, although the price level in the mainland is very low, with the salary of a Hong Kong company, it will definitely seem that he has a lot of money to spend in the mainland.

But the mainland is very conservative at the moment, for example, for ordinary citizens, the mere fact that TV shows are too serious and not very entertaining, which is already unbearable. In addition, the resources of movies, games, music, novels, comics, etc., are much behind Hong Kong. A lot of mainland popular culture, even works from the 60s and 70s in Hong Kong.

"No!" Liang Fei said, "We are entrusted with an important task! If it is done, then we will not only be the heroes of the new electric toys, but also, in the group company, we will also raise our eyebrows! Do you want to become a loser and a nest for the rest of your life, or do you want to fight hard and become a trendsetter of the times?"

"Fight hard, of course!"

"It's already such a, so there's nothing to be afraid of!"

"Mr. Liang, we will advance and retreat with you and work together!"

Because of an accident, Liang Fei inspired the fighting spirit of several of his subordinates. Many years later, when Xindian Toys gradually developed into a large company on an equal footing with Lego, Hasbro and other giants in the world's toy industry, these employees wrote in an interview and admitted that if it were not for Liang Fei's seat, they might have given up on the eve of their imminent success.

The trip to Shanghai has almost become an important turning point for Xindian Toy Company!

……

After Liang Fei arrived in Shanghai, he was quickly and warmly welcomed by local officials.

Though...... The Xindian toy company represented by Liang Fei is not a great company in Hong Kong, and it is even worse than the stepmother in the Xinfeng Idea Group Company.

However, in the eyes of officials in Shanghai, Xindian Toy Company can also be called a large company, and it must not be slackened!

"Welcome, welcome!" A large number of students were organized near the Shanghai airport, holding flowers and giving a grand welcome.

Liang Fei was a little overwhelmed to accept a large bag of flowers from a primary school student, and then, in the face of the primary school student's salute, he awkwardly replied with a salute.

The local officials present held back a smile and thought to themselves, the general manager of such a big company in Hong Kong has never experienced such a scene?