Weekend, September 5, 1982. Pen, fun, and www.biquge.info

For teenagers in Shanghai, a classic anime called "4WD Heroes", which was later called childhood memories, was broadcast on Shanghai TV.

From the opening theme song of this anime, it was the first to catch the eye.

"Where the hell is the world full of flowers

If it really exists, then I will definitely go

I want to stand on the highest mountain there

It doesn't matter if it's a cliff or not

Live hard, love hard, even if the liver and brain are smeared

Don't ask anyone to be satisfied, as long as you are worthy of yourself

I never gave up on my ideals

Even on a dusty day

Maybe I don't have talent, but I have the naivety of dreams

I'm going to prove it with my whole life

Maybe I'm clumsier than my feet, but I'm willing to keep searching

Give all your youth without regrets

Ran forward to meet the cold eyes and sneers

How can you feel the vastness of life without going through hardships

Fate cannot make us fall to our knees and beg for mercy

Even if blood is spilled all over the bosom

Keep running with the pride of a child......"

Later, the famous Divine Comedy "Dream Chasing Pure Heart" was directly used as the theme song of "Four-wheel Drive Heroes". This sentimental song has made "Four-wheel Drive Heroes" a classic of the times.

Suppose, without this song, maybe its quality is still first-class in China, after all, with a cost budget of $20,000 per episode, which anime in China can compare with it at present?

What's more, the use of computer-aided post-production not only saves production time, but also makes the editing work more exquisite.

Historically, the animation industry has adopted computers, but at first it was only because of the inefficiency of traditional production methods, and the lack of technological progress for a long time. As a result, in the 90s, the Japanese animation industry also began to experiment with computer production. Of course, in the early days, computer animation was all about saving costs and increasing sales, allowing technology to offset the cost of rising labor costs. As for advanced technologies such as "virtual cameras", they have not been neglected. Because this kind of advanced technology is not to reduce costs, but to enhance quality and effectiveness, but it is difficult to train talents who use this tool well. Therefore, even though some animation production software has integrated the function of virtual camera, many animators still do not use it.

Later, the animations "shot" by the virtual camera on the computer began to show blockbuster-like scenes. Animation companies that can use this technology well are not the same as animation companies that don't use this technology, and in terms of animation of certain themes.

As a technical reserve, new start-up electronics companies are naturally already developing virtual camera technology, but now even the hardware of large-scale computers is difficult to run such complex programs. Therefore, at present, this technology still stays in the laboratory, while studying and waiting for the law of Moore's Law, and upgrading the hardware.

……

"It's on fire!"

"The animation is on fire!"

"The phone on the Shanghai station was blown up. ”

Even people who don't watch anime are asking about the theme song. ”

At the Shanghai Fine Arts Film Studio, there were enthusiastic cheers. Because, although the copyright of this work belongs to Xindian Toy Company, and Shanghai Fine Arts Film Studio is only OEM production, due to the production company column, Shanghai Fine Arts Film Studio and the list of people involved in animation production are still written.

And this animation is first tested in China, and when the response is good, it will be promoted to Hong Kong and TV stations around the world. In this way, Shanghai Fine Arts Film Studio will be able to take the opportunity to get more honors.

The team of Xindian Company also showed a hint of excitement.

"Mr. Liang, the 10,000 mini four-wheel drive trucks we flown in from Hong Kong are out of stock in Shanghai, and major department stores and shopping malls have begun to place additional orders!" said an employee of Xindian Toy Company with a little choked up, "Our company has been running for ...... time."

"Calm down!" Liang Fei couldn't suppress the surprise in his heart, "Is it wrong for the boss to personally guide us to the maze? He asked us to come to Shanghai, and he definitely didn't send us to a mainland city that was far inferior to Hong Kong." It's to let us go on a counteroffensive and pull the new electric toy company out of the sluggish sales! Now is not the time to get excited, we must -- continue to grasp the quality of animation! That's right! Mini four-wheel drive, for any modern industrial country, has no technical content at all, only IP, well, that's what the boss said, with huge influence, is our unique advantage! At the same time, find an OEM in Shanghai to expand the production of mini four-wheel drive!"

Tasting the animation to promote toys to open up new markets, Liang Fei naturally did not dare to be sloppy, on the one hand, he determined a longer-term cooperative relationship with Shanghai Fine Arts Film Studio. In addition, the production of toys such as mini four-wheel drive cars has also begun to look for OEM in Shanghai.

With the more backward industrial base of Guangdong Province, all the parts of the mini four-wheel drive can be found-founded, let alone Shanghai.

Shanghai is still the largest industrial city in China, even if the technology in Shanghai is not advanced in the world, and a large number of factories and equipment are old. But...... In essence, many of Hong Kong's technologies and equipment are not developed and produced by themselves, but from the second-hand bargains of the international panning, those factories that pick the door, unless they have entered the high-end industry, otherwise, the factory that wins with cheapness, can use second-hand equipment, and will not buy a brand new. Many second-hand equipment is that the factories in Europe, the United States and Japan have completed the depreciation period, and of course they can continue to be used, but because many factories have replaced with newer and better equipment, second-hand equipment is cheaply disposed of.

You must know that different factories financially depreciate machinery and equipment according to different periods, some equipment is depreciated for three or five years, and some machines are even depreciated for more than ten years. Based on a 5-year depreciation cycle, a piece of equipment with an investment of 1 million yuan will be depreciated by 200,000 yuan per year. After five years, the depreciation is complete, and although the machine is worn out to a certain extent, it is definitely still usable, but financially it is already of zero value and has become a hidden asset. Ordinary capitalists, of course, don't care, but some listed companies are different, some listed companies will sell some assets with zero financial statistics for short-term performance, and cash out some profits by selling hidden assets, so that shareholders can see and touch the performance.

This kind of second-hand machine that has completed financial depreciation is often very cheap, and some even have only two or three discounts on new machines. Selling this old machine is an increase in financial profits for the original company, and a lower barrier to entry into the manufacturing industry for the buyer.

No matter how you say it, Shanghai is equivalent to its own equipment research and development, and it is an industrial city that can upgrade its own technology. Hong Kong basically relies on buying industries, and without international imports of machinery and equipment, Hong Kong will not be able to run its own industry at all.

The domestic version of the mini 4x4 is priced lower than the international version. You can buy a mini four-wheel drive car for only 28 yuan, and of course, the price for the foundry is 18 yuan. This price is definitely profitable.

So after the news spread, not only local enterprises in Shanghai began to come to bidding, but even many well-informed enterprises in other provinces were also preparing to bid.

"The price is fixed, 18 yuan a unit, so it is useless to bid at a low price! Liang Fei announced the rules, "Enterprises with stricter quality inspection work win the bid." Enterprises that can block unqualified products inside the factory production line and avoid unqualified products from being listed are our ideal partners!"

The announcement of this rule, of course, caused a lot of shock. Because, these companies realize that they are facing a different company.

This is similar to the early days of reform and opening up, when Chinese enterprises competed in the world, and their only advantage was to break the bottom line price in the international market. This approach, in many fields where low prices win, blindly pursuing low prices, is prone to quality problems. In the future, it will be difficult to change the perception of the market.

In essence, the mini four-wheel drive car does not completely rely on the low price to win the market, but more on the popular IP. For example, the IP influence of animation is a very important factor.

Mainly relying on animation IP and various competitions as a driving force, new electric toys no longer need to fight a price war, more importantly, to maintain brand reputation, therefore, the choice of the lowest price of the foundry is no longer the main reference data, but to leave a reasonable profit for the foundry enterprises, so that they can improve quality, do a good job in management, is a win-win way.