"Where the hell is the world full of flowers

If it really exists, then I will definitely go for ......"

With the broadcast of the animation of "Four-wheel Drive Heroes", this divine comedy is still widely sung in China. Pen ~ fun ~ Pavilion www.biquge.info a bunch of young people wearing bell bottoms and carrying guitars also began to pursue this divine comedy, because this song has inspired many people's resonance.

"What's the name of this song?"

"The theme song of "Four-wheel Drive Heroes", I watched the replay of Shanghai TV and recorded it with an audio tape. ”

"Four-wheel drive heroes?"

"A domestic animation, invested by a Hong Kong toy company and produced by the Shanghai Fine Arts Film Studio in China. I have to say,This animation is really different.,Not to mention the previous domestic animation.,It's American and Japanese animation.,It's not as enjoyable as it! It's a pity that it's broadcast too slow.,Other cartoons have one episode a day.,It's very dragging.,One episode a week.。 ”

"Slow work makes fine work. ”

Shanghai TV broadcast "four-wheel drive heroes" quickly caused a sensation in China, you know, in this era, the domestic animation even introduced Disney's "Cat and Mouse", "Donald Duck" and other Disney animation produced in the 40s ~ 50s, also watched with relish. Since Japanese animation entered the domestic market at the beginning of the reform and opening up, the relatively old animation "Astro Boy" has been shocked by the same, so it can be imagined that the current domestic audiences have fallen behind in the past to what extent?

Like "Four-wheel Drive Heroes", the theme song is very burning, and the plot content is very inspirational animation, which is obviously much better than the current domestic animation is either a science and education film, or an animation that turns over the old papers. Many viewers couldn't believe that this was produced by Shanghai Fine Arts Film Studio.

Shanghai Fine Arts Film Producer said that it sounds good, loyal to the cultural classics, loyal to the original work, many adapted works, the changes are very limited, basically in line with the spirit of the original classical masterpiece story can be re-elaborated with animation. Originally, it was not until the 90s when he was forced to be cornered that he began to make animations that teenagers can accept such as "I'm Crazy About Songs", as well as blockbusters with an investment of 10 million yuan such as "Baolian Lantern". But "I'm Crazy for Song" and "Baolian Lantern" were short-lived, and soon Shanghai art film producers, because of efficiency problems, almost stopped producing animation independently for many years, and completely became a cheap animation OEM base. That's right, through foundry, you can instill a bunch of ideas compulsorily, at least understand that in addition to the original old-fashioned methods, animation production in the world has been changing with each passing day, with more development and choices.

In the 80s, he began to provide OEM orders to Shanghai Fine Arts Film Studio, which essentially saved Shangmei Film. In the long run, it will help Shanghai Fine Arts Film Studio break the shortcomings of creative concepts and technology stagnation and detach itself from the audience's aesthetics.

At this time, there was no Dragon TV in Shanghai, and Shanghai TV was still the only one.

Later, the presence of Shanghai TV was almost completely obscured by Dragon TV. However, it has not yet entered the era of satellite TV, and its TV broadcasting technology is second only to CCTV due to the introduction of advanced overseas equipment. It has as many as 20 program channels, which can be called the boss of local stations in the 80s.

"Four-wheel drive heroes" was broadcast on Shanghai TV, creating several major rules, first, broadcasting while filming, now the review of cultural content in China is more relaxed than that of later generations, and the creative environment is relatively free, so it may not be necessary to broadcast it after the whole review is completed. Second, broadcast one episode a week, which is a deeply hated rule for domestic TV audiences, because, at this time, domestic audiences are still very "greedy", good-looking programs, one episode a day is not even enjoyable, some TV stations, even engage in two or even three episodes a day to attract audiences, under this vicious competitive environment, resulting in the creation of TV series and animation impetuousness, at the same time, it is not conducive to the maximization of commercial interests of film and television and animation.

The animation and film and television industries abroad have gradually formed a weekly broadcast system. One episode is aired per week so that 13 episodes can be aired for a quarter. Maintain the audience's attention and sense of anticipation for a quarter, so that you can do more promotions for merchandise.

The animation "Four-wheel Drive Heroes" could have been regarded as an advertising film, and it did not rely on animation to make money, so there was no need to consider the traditional model. In order to attract Hong Kong technology and investment, the Shanghai local government, of course, asked the local TV station to cooperate with the project. Others are asked by Hong Kong to broadcast one episode a week, that is, one episode a month, what's the big deal?

Anyway, the cost of animation production is paid by the new electric toy company, and in addition, such a large-scale animation only charges 500 yuan per episode. And after changing hands, Xindian promised to invest 50,000 yuan a month to advertise toys on Shanghai TV Station, which means that Shanghai TV Station has made a lot of money from advertising fees alone.

With the popularity of "Four-wheel Drive Heroes", the mini four-wheel drive car of Xindian Toy Company quickly opened up the market in China. Although the domestic price is only 28 yuan, and the ex-factory price is 18 yuan, and then the profit is sold for 5 yuan, in fact, the new electric toy company only earns a gross profit of 5 yuan. If you take into account the operating costs, the domestic market is currently not profitable. But the account is not calculated like this, just to establish industry standards, occupy the domestic market, and in the future, when the consumption capacity of the domestic market rises, mini four-wheel drive vehicles will definitely be able to make money.

After the opening of the mini four-wheel drive market in Shanghai, Xindian Toys Company also began to cooperate with the distribution outlets in Shanghai to use Shanghai as the venue for the national finals of the new electric cup mini four-wheel drive in China. For the champion of the national finals, Xindian Toys Company also generously donated 500,000 yuan. For the rest of the rankings, there are also prizes ranging from tens of thousands to thousands.

The advertisement of this competition, after being broadcast on Shanghai TV, further stimulated the crazy sales of mini four-wheel drive vehicles in China.

Of course, it seems that the domestic mini four-wheel drive car sales are very hot, but in fact, the sales volume is only more than 100,000 yuan per day, which is not even as good as the sales in Hong Kong.

Because, although there are few people in Hong Kong, the starting salary of Hong Kong enterprises is rarely less than 1,000 yuan. Dozens of dollars, no matter how poor a person is, he also has the ability to spend.

Although the domestic population is the largest in the world, the income of most of the population does not have the ability to consume, so the mini four-wheel drive vehicle is mainly in the big cities to lay outlets. As for the market in some small cities, it was not until the 90s that it gradually entered after it had the ability to consume.

You can't wait for the market to mature and be profitable before you occupy the market, and at that time, the market has no place for you. In times when it is difficult to make a profit, and the market does not see opponents, this is the best time to dominate the market.

After boasting that he had mastered the promotion model of animation and competition in China, he left a part of the team to continue to deal with follow-up cooperation matters in Shanghai, while Liang Fei returned to Hong Kong with a copy of the first 6 episodes of "Four-wheel Drive Heroes".

Although this anime has only aired one episode, it has been produced to the sixth episode, and the follow-up production is also on track.

Liang Fei will not wait until the entire episode of the animation is broadcast in China before selling it overseas. In fact, now he is ready to conquer the international market one by one with advantageous animation content.