Chapter 167 [Ideas in Cycling (Part II)]
Mo Fan said that he wanted to buy the company where Liang Wenbo worked, but Lu Xiaorong only thought he was joking, and he didn't take it seriously at all. In fact, his words are indeed mostly jokes.
Although Mo Fan has long had this idea, and when he chats with Liang Wenbo on weekdays, he is also quite interested in the situation of Mythical Company, but it is only a preliminary idea, and how to do it in the future depends on the situation. He's made a lot of success in the futures market this month, but it's still a long way from acquiring a company of the size of Mythical Advertising.
Besides, even if he wants to buy it, he has to be willing to sell it. According to the situation revealed by Liang Wenbo, there are indeed some problems in the operation and management of the mythical company, but they are only minor problems, and they are far from the point where they cannot continue to operate. In such a situation, how can the owner of the company easily abandon his company, unless the acquirer offers a price that is impossible to refuse
Obviously, Mo Fan doesn't have this strength yet. If he really had that much money on hand, he would have more to do, and he wouldn't have to just look at that one tree. What he has to do now is to continue to accumulate funds and wait for the opportunity to arise. It's not always wise to plan too early, because planning often doesn't keep up with changes.
Liang Wenbo didn't take Mo Fan's words to heart either. However, if Mo Fan really bought the Mythical Company tomorrow, he wouldn't be surprised. There is a class of people in this world who do or don't do anything that is not worth making a fuss about. In Liang Wenbo's view, Mo Fan and Lin Ruoxi belong to this kind of person.
In the past, when encountering some problems, Liang Wenbo often wondered, if she was replaced by Lin Ruoxi, how would she solve it? Now he would think, what would Mo Fan do if he encountered this kind of thing?
With advertising ideas in his mind, he couldn't help but be a little distracted, and as he rode on, he suddenly found that Ji Xiaoying in front of him had stopped, and hurriedly tightened the brakes. Fortunately, the speed of the car was not fast, and he was tall and long-legged, and the car stopped steadily with one foot stretched.
"Why didn't you run away all of a sudden?" Liang Wenbo asked a little strangely.
"Nonsense, if you run enough, of course you won't run. Ji Xiaoying glanced at Liang Wenbo, obviously thinking that he was quite idiotic in this question.
Mo Fan also stopped. Lu Xiaorong got off the station and stood on the ground and said, "Let's take a rest." Mo Fan saw that Lu Xiaorong's standing posture was a little strange, so he asked, "Is it numb in your legs?" Lu Xiaorong put her hand on Mo Fan's shoulder and said with a smile: "It's a little." He said to Ji Xiaoying again: "Xiaoying is so powerful!" Ji Xiaoying smiled smugly: "That's." ”
Tang Xiaoxiao did not have symptoms of leg numbness, obviously the level of riding in the car was higher than that of Lu Xiaorong. She took a drink out of her backpack and shared it among everyone.
Mo Fan saw that Ji Xiaoying was just a little short of breath, and he couldn't help but admire her physical fitness. Everyone came out for about 40 minutes, and although the speed of riding was not very fast, it had to be seven or eight kilometers away. It's not a problem to run for so long, but it's hard to keep up a relatively fast speed. Mo Fan thought that he could do it now, but after running down, it would never be as easy as Ji Xiaoying. If this woman is in full form, it may not be a problem to go to the Olympics and win a medal.
Everyone came out for morning exercise and relaxation, so there was no destination, just a random march along the road. At the place where I stopped, there were many strawberry fields on both sides of the road.
Lu Xiaorong saw that the strawberry farms were already open, so she said, why don't we go buy some strawberries. The rest of the people had no opinion, so everyone went to the nearest strawberry farm.
When you enter the gate, you will see a straight cement road, and there are more than a dozen greenhouses on each side of the road. When the owner saw the guests coming, he came forward to greet them, negotiated the price, and gave them a small fruit basket for them to pick by themselves.
When everyone entered a greenhouse, they saw strawberry trees on the ground covered with plastic film, dotted with red strawberries, and they didn't know how many there were. Including Tang Xiaoxiao, everyone saw the strawberries growing in the ground for the first time, which was quite fresh, and they walked into the ground and picked them pleasing to the eye.
Mo Fan and Liang Wenbo picked a few and stopped, the two of them just had a good time, after all, they were not as excited as the three ladies. And they don't need to do anything to see the posture, and this accidental picking activity can be fully loaded.
The greenhouse was impermeable, so it was a little stuffy, so the two of them stood outside and talked.
Liang Wenbo said: "Just picking a strawberry, they are so happy." ”
Mo Fan smiled: "I haven't seen it, so I feel fresh." Let them live in the countryside for a year and a half, do you think they will be so interested? ”
Liang Wenbo said: "I have a few colleagues in my company who take their children to the orchard to play on weekends, which is probably the kind of place. Alas, the children who grew up in the city are actually quite pitiful, and have never seen anything. ”
Mo Fan said: "You are called being in the midst of blessings and not knowing blessings." When you have the opportunity to go to the countryside of my hometown, you will know what kind of child is called pitiful. ”
The two chatted for a while, and Liang Wenbo returned to his advertising concept, half-muttering to himself, that strawberry picking was originally very ordinary, but because he had not experienced it, it would arouse the interest of some people. The same is true of people's desire to buy a commodity. Unless it is a necessity of life, there must always be a place that can impress people, so that people are willing to buy it.
Mo Fan couldn't help but chuckle and shook his head. When people are too focused on one thing, they tend to associate everything around them with it. Sometimes you get wonderful inspiration, and sometimes you get into a misthinking because the connection is too far-fetched.
After listening to Liang Wenbo chatter for a while, Mo Fan said, "Do you know the concept of status commodities?"
"Status commodity?" Liang Wenbo shook his head, "I don't know." ”
Mo Fan said: "To put it simply, status commodities are very face-saving to use. The happiness and satisfaction that consumers get from using status goods comes from the social scarcity of such goods. For example, why are limited edition cars and watches so popular? In terms of use value, it is not much different from the ordinary version. The point is that if there are few of them, then those who have these resources will be more satisfied. ”
Liang Wenbo nodded slowly thoughtfully, and said, "But this bicycle doesn't seem to be a status commodity." ”
Mo Fan said angrily: "Are you showing off your brains? Good and bad, more and less are all relative." Others play point-and-shoot cameras, you play SLR, that's a status commodity. When you go to the restaurant, others eat egg fried rice, and you eat abalone rice, which is also a status commodity. ”
Liang Wenbo said: "It makes sense. People who ride this bicycle will probably think it is very tasteful. That's right, it's taste!" said his eyes and couldn't help but light up, "I have a direction!"
Mo Fan shook his head and said, "You're really stupid. ”
Of course, Liang Wenbo is not stupid, but because he grew up in a wealthy family, many concepts are very different from ordinary people, so he is a little sluggish on this issue.
After some people have developed, they uphold the principle of "buy what is expensive" when consuming, and they must drink Lafite when they are treated, and they must buy a car with imported and long displacement, which is a kind of pursuit of status goods. Many times they don't necessarily get a taste of the real good, just to get a kind of psychological satisfaction. This group of people is often referred to as nouveau riche, and the focus of this pejorative term is not on "outbreak", but on words and deeds after "outbreak".
And people like Liang Wenbo, although they usually eat and wear very expensive things, they are not to catch up with the trend and pursue psychological satisfaction, but it is just a habit that has been cultivated since childhood. For him, drinking a bottle of 100,000 yuan does not mean that he has face, and Luzhou Laojiao who drinks 50 yuan will not feel so cold.
If you want to do a good job in advertising creativity, it is very important to understand the psychology of consumers, and Liang Wenbo can be said to have "birth defects" in this regard. Although he lived with Mo Fan for a period of time, worked for almost a month, and called him poor from time to time, he had no real concept of money, so it was naturally difficult to grasp the consumption psychology of all levels of society.
Mo Fan knew that this was Liang Wenbo's shortcoming, so he gave him a little inspiration, but that's all. The rest is up to him to ponder and accumulate by himself.
The two talked for a while, and the three women finally came out of the greenhouse, and the small fruit baskets in their hands were all pretended. When he went to the owner of the garden and weighed it, it was almost fifteen catties, and Mo Fan couldn't help but say, "Can you finish eating?"
Ji Xiaoying said: "If you can't finish eating, you won't take it home to eat?
Mo Fan thought to himself, of course the freshly picked ones are very fresh, but most of the ones on the fruit stalls are also picked on the same day, so how much difference can you make if you take them back.
Lu Xiaorong asked, "Boss, have you applied pesticides to your strawberries?"
The owner said, "Absolutely not, you can eat it by rinsing it with water." ”
Lu Xiaorong bought a small plastic basin in the garden, washed some strawberries under the water pipe, and everyone ate a few. The three women all said that it was delicious, but Mo Fan didn't think there was anything special, but felt that the things that grew in the greenhouse were always lacking.
Coming out of the strawberry farm, Liang Wenbo asked Ji Xiaoying: "You won't run back, will you?"
Ji Xiaoying smiled and said, "You are so smart, give me your car to ride." ”
Liang Wenbo couldn't help but be a little dumbfounded, and said, "Let me run back?"
Ji Xiaoying said: "Don't you want customer experience, I'll do it for you for free." What, you're not happy?"
Liang Wenbo looked at Mo Fan, Mo Fan said, "What do you think I'm doing?" Liang Wenbo said: "Your exercise today is obviously not enough, why don't you run back?"
Mo Fan said: "I think you need to increase the amount of exercise, so you should run." ”
Liang Wenbo said with a bitter face: "It's okay to run a section by yourself, right?"
Tang Xiaoxiao said: "It's better for me to run, I'm okay for long-distance running." ”
Liang Wenbo hurriedly said: "Then you don't need to." ”
(End of chapter)