Chapter 166 [Ideas in Cycling (I)]
The next morning, Mo Fan got up at his usual time and prepared to go out for a run.
Liang Wenbo, who was on the other bed in the room, heard the movement, opened his eyes and said, "Why are you getting up so early?"
"Nonsense, of course, it's exercise. Mo Fan said while getting dressed, "Aren't you still looking at the sunrise, the sun will climb up the treetops!"
Liang Wenbo sat up from the bed, yawned and said, "That's the plan to go to the island to play." What's so nice about this bird place, sunrise?"
Mo Fan sneered: "Lazy! If you can't get up, you can say it clearly, what excuse do you make?"
Liang Wenbo said: "How can this be an excuse? Think about it, in the cool morning, with the girl you like, watching the sun slowly rise from the water level, and welcoming the arrival of a new day togetherβwhat a romance this is." But what about this place, even though it is in the suburbs, but as far as the eye can see, there are either buildings or trees, and when you can see the sun, they will all rise high, and you must not blind your eyes?"
Mo Fan said: "Follow the road we came from and go back, less than two kilometers away is an open field, why don't you go?"
Liang Wenbo said: "It's a vegetable field, who goes to that kind of place to watch the sunrise?"
"Hypocrisy!" Mo Fan didn't bother to pay attention to him, picked up his toiletries and went to the bathroom.
Liang Wenbo sat on the bed for a while, and got dressed and got up. He thought that he would be lazy when he came out to play today, exercise, and what if he stopped for a day, and other professional athletes still had time to take vacation. However, as soon as I saw Mo Fan's persistence, I felt that I couldn't be too unproductive, and if I was lazy, wouldn't it be a waste of my efforts?
He got dressed, took his toiletries and went to the bathroom, and said to Mo Fan: "Let's just stop running today, how about riding instead?"
Mo Fan spit out the toothpaste foam in his mouth and said, "Cycling?
Liang Wenbo said: "Then extend the time a little, anyway, there is nothing to do in the morning." β
Mo Fan thought about it and said, "Okay." β
After the two of them finished washing, Ji Xiaoying had already appeared in the living room, changed into sports clothes, and it seemed that she was also going to exercise. Then Lu Xiaorong and Tang Xiaoxiao also came down.
Mo Fan said to Lu Xiaorong, "Why don't you sleep for a while?"
Lu Xiaorong said with a smile: "Wake up, go out and breathe." β
Mo Fan knew that she was using this as an excuse. Although Lu Xiaorong doesn't like to sleep very much, she hasn't gotten up at this time yet. Well, women, it's not a bad thing to sleep a little more. A supermodel once said that the most important thing in a makeup bag is sleep. Probably the other two got up, and she was too embarrassed to go back to sleep.
"Let's go, I'll take you for a ride!" Mo Fan pointed to the bicycle in the hall and said.
Liang Wenbo said to Tang Xiaoxiao: "I'll take you!"
Tang Xiaoxiao looked a little embarrassed, but he didn't refuse, only said, "What about Sister Xiaoying?"
Ji Xiaoying said: "I run, so I don't have fun with these two waste firewood." β
The area in the resort is quite large, but most of the roads are winding and uneven, making it difficult for cycling or running. So the five of them came out and went to the asphalt road outside the resort.
The road is not too wide, there is no separation between motorized and non-motorized vehicles, fortunately, there are few cars on the road, and the road surface is very smooth, which is very suitable for their morning exercises.
Mo Fan carried Lu Xiaorong, Liang Wenbo carried Tang Xiaoxiao, and the four people and two cars walked side by side, and the speed was not fast. Ji Xiaoying said that she didn't join in the fun with them, but she ran behind them, and after ten minutes, she ran ahead of them.
Although he brought someone with him, riding a bicycle is still much less laborious than running, and even Liang Wenbo can still speak with an even breath: "Don't say it, this bike feels quite exciting to ride." β
Mo Fan said: "How many times have you ridden a bicycle before you dare to make such remarks?"
Liang Wenbo said: "Damn, when I go to college, will I ride every day, is it okay? The dormitory is so far away from the classroom, and if I don't ride a bicycle, I can tire people to death!"
Mo Fan wanted to ridicule him for two sentences, but he endured it when Tang Xiaoxiao was there. said: "The reason why this kind of bicycle is expensive is that the materials are high-end, and the workmanship is exquisite. Of course, the comfort is good, but the main thing is the feeling of riding for a long time, and you only ride for a while? Don't put the subjective impression into the experience, then it makes no sense for you to ride like this. β
Liang Wenbo knew the meaning of Mo Fan's words. Excellent advertising creativity should be based on a sufficient understanding of the product, otherwise it will lose its foundation, be superficial touted, and give people a feeling of emptiness and emptiness, commonly known as unreliable. If you want to experience a product, you should really put aside too subjective feelings. For example, if you have the same pair of shoes, one pair is priced at 200 yuan and the other pair is priced at 2000 yuan, most people will think that 2000 yuan is a higher grade, which is just a psychological effect. But if you close your eyes and ask your feet, it will tell you that these two shoes are the same.
For a while, Liang Wenbo was also a little confused, whether this "energetic" feeling was real, or just because of the psychological effect, so he asked: "Then how do you feel when you ride?"
Mo Fan smiled: "Do you want my experience report?"
Liang Wenbo glanced at him and said, "I despise you!"
Mo Fan said, "Why don't you hire me to help you with your creativity." β
Liang Wenbo said: "I can't afford to hire it, and I don't need it." After thinking about it, he said: "Our country is known as the kingdom of bicycles, although most people will not consider this kind of high-end goods, but because of the large base, even if only one percent of people are willing to buy, the absolute number is quite a lot." I'll just think of this small group of people. β
Mo Fan said to Lu Xiaorong behind him, "What do you think?"
Lu Xiaorong pursed her lips and smiled, and said, "I think the real potential customer group should be people who don't usually ride bicycles." β
Liang Wenbo's eyes lit up when he heard this, and he thought to himself, isn't he just a person who doesn't usually ride a bicycle?
Mo Fan said with a smile: "More than a hundred years ago, there was a benevolent brother from Europe who also thought like Liang Wenbo. He saw that our country has a large population, and he felt that even if one in a thousand people was willing to buy a piano, it would have to be sold for countless amounts. That benevolent brother didn't expect that at that time, for the people of our country, such a thing as a piano would either be used as a crappy table, or cut down as firewood, and the result would naturally be a loss of money. β
Liang Wenbo scolded: "You guy, if you are not kind, you know how to harm people." β
Lu Xiaorong said: "But Abo is right. Almost everyone in our country rides a bicycle, and that's the potential customer base. β
Mo Fan said, "You don't have to talk to him. Just like rollerblading or bowling, you can consider cycling as a sport and a hobby, so even if you can't do it, it's not a problem to learn now. β
Liang Wenbo was a little surprised and said: "Cycling can also be a hobby?"
Mo Fan said: "Why not? If you just position it as a means of transportation, you will fail in any creative way." β
Liang Wenbo couldn't help but nodded.
Mo Fan said: "In fact, our bicycle kingdom is very unworthy of its name. In countries like the Netherlands and Germany, almost every person has a bicycle. People are starting to move away from cars now, and we're just starting to popularize cars. β
Liang Wenbo said: "You are biased. Most of the cities in Europe are not large, many are just small towns, and it is of course convenient to ride a bicycle in daily life, but not everyone drives to a farther place. In a city like Puhai, you have the ability to ride a bicycle when you go out to do errands, and you won't be tired to death. β
Mo Fan said: "I'm giving you a direction to think about, and you still carry it?"
Liang Wenbo said: "I'll just say it casually, who raised the bar with you." β
Mo Fan said: "I still think it's strange, your company has taken over the business, don't you do some data collection, market research and other work first? Or is it the content of sorting out and analysis, which is what you know?"
Liang Wenbo said: "Isn't this happening at the same time!"
Mo Fan shook his head and said, "It's really nonsense, no matter how tight the time is, you have to take into account the order." β
Liang Wenbo sighed lightly and said, "I told you, our company is a bit chaotic now. β
"It's messed up. Mo Fan turned around and squeezed his eyes at Lu Xiaorong, "When their company is almost finished, let's buy it and let this kid work for us, okay?"
Lu Xiaorong patted Mo Fan lightly on the back and said, "It's nonsense again." β
Liang Wenbo said: "That's a good dare, so even if the company goes bankrupt, I don't have to worry about losing my job." β
Tang Xiaoxiao whispered in the back: "Come on!"
Liang Wenbo gave her a thumbs up. Encouraged by the girl he liked, he thought about it for a while, and followed the direction given by Mo Fan, and thought of a lot of ideas at once, and said them all.
When Mo Fan heard this, he either said it was unreliable or too vulgar. Liang Wenbo was not hit at all, and still poured out his whimsical ideas.
Lu Xiaorong couldn't listen to it anymore, and said, "I think Abo has a few ideas that are not bad, why do you keep talking vulgarly?"
Mo Fan smiled: "I only say vulgar, and I don't say bad." Don't you often look at advertisements and find that some very popular brands, the advertisements are really vulgar. Vulgarity is also a kind of direction, and it has nothing to do with good or bad. β
Liang Wenbo scolded with a smile: "Damn, I let you say anything." β
After more than half an hour, Liang Wenbo felt a little tired, and his right arm was a little sore, which was caused by bowling last night.
Looking at Mo Fan sideways, his breath was still as usual, obviously this amount of exercise was a bit light for him. Looking at Ji Xiaoying running in front of her, her steps are still so light, and she even says a few words to Lu Xiaorong and Tang Xiaoxiao from time to time, but she can't hear panting at all, and she can't help but admire it.
Since Liang Wenbo joined the morning exercise team, every time he and Mo Fan went downstairs, Ji Xiaoying was already running laps. It wasn't until today that he really realized how strong the naughty girl who often bullied him when he was a child was. People use 14-pound balls for bowling, and it's a little uncomfortable, and it really lives up to the name of "hot bitter coffee".
He silently thought in his heart, if he didn't exercise well, he would really become a waste of wood.
(End of chapter)