Originally, a contract had been signed with Dayu Foods, which clearly stated that the naming rights of Ethereal Asia for the next season were given to Dayu Foods, and if they repented halfway, they would have to pay Dayu Foods a breach of contract of double the deposit, that is, 40% of the total sponsorship of 86 million, 34.4 million.

In view of such a constraint, if Li Quandan accepts a higher sponsorship from Condor International and wants to give them the naming rights, it means that he must pay Dayu Food 34.4 million liquidated damages.

There is nothing wrong with this logic, if you breach the contract, you have to lose money, and the obvious thing is the same everywhere.

Xu Tian asked this question step by step, Li Quandan listened carefully, and did not find any problems, and at the moment he was also a little puzzled by what kind of medicine was sold in the gourd of this young master, and nodded in a fog: "If you follow the normal process, that's right." ”

"So what if we think differently?"

Xu Tian looked at Li Quandan with a smile in his eyes.

"Another way of thinking?" Li Quandan thought thoughtfully.

"If you say, as far as I, Condor International and you, Tian Lai Asia, do not sign this title authorization agreement, but secretly make an agreement in the name of ordinary sponsorship, and transfer the deposit of the sponsorship money to the account of the program team. Xu Tian continued, "If naming rights are not involved, will they have no reason to ask you for liquidated damages?"

"If it doesn't involve the sub-licensing of naming rights, then of course there is no breach of contract by me. Li Quandan nodded, and said puzzledly, "But if you don't get the naming rights, wouldn't it be cost-effective to sponsor such a large sum of money?"

Title sponsorship and ordinary sponsorship, the publicity effect is far from the same.

The so-called title sponsorship, for example, the super girl in the early years was sponsored by Mengniu, so when this show is mentioned, the name of the title sponsor is called "Mengniu Super Goddess", and the name of the title sponsor is hung on the program camera throughout the whole process, or on the column, or on the program guide, or on the program preview...... In short, no matter what form it is used, it will ensure that everyone who watches the show can see the name of the title sponsor 100%, and the publicity and promotion effect is very powerful.

As for the ordinary sponsorship, it can only be mentioned by the way at the opening of the host: "Thank you XX brand for your strong support for this show", which is more than one and a half stars worse than the publicity effect that the title sponsorship can get.

Usually if you want to get the naming right, the title sponsor must bear most or even all of the sponsorship of the program group, and the title sponsorship is also a powerful way for the program to attract investors, after all, there are many people who can afford to spend that money to make their products popular.

"Listen to me patiently. Xu Tianxiao took a sip of wine and said with a smile, "As you just said, the boss of Dayu Food is deliberately dragging the balance now, just to ensure that his son can be promoted smoothly, right?" ”

Li Quandan nodded.

"So that means that once you let his son lose the election, there is a good chance that he will default and not pay the balance, right? ”

Li Quandan nodded again.

"Isn't that okay?" Xu Tian spread his hands.

Li Quandan's reaction didn't keep up.

The IQ was touching, Xu Tian couldn't cry or laugh, so he had to say clearly: "You just let the game go on fairly and justly according to the normal rules, don't operate in the dark, let him lose if he loses, so that you don't have to open your mouth, Dayu Food itself will withdraw its investment, and then not only do you not have to pay them money, they have already paid you a deposit of 17.2 million and don't want to go back, and the contract authorized by the title will also be automatically invalidated, so that you don't lose anything, and you have earned 17.2 million in vain?"

When Li Quandan heard this, he instantly woke up like a dream, his face was full of shock, and he clapped his hands suddenly: "Yes! Why didn't I think of this!"

"As for the title authorization contract between our Condor International and your program team, it will not be too late to sign it after that. ”

Xu Tian said with a smile.

"Wonderful!

Li Quandan was overjoyed, almost about to stand up, the old face didn't know if it was because of the strength of the wine or the excitement became more and more bloody, he toasted Xu Tian in the air, and drank it all, "Mr. Xu, your trick is simply wonderful! In this way, not only do I not have to let them earn me more than 34 million yuan in vain, but I have eaten their 17.2 million liquidated damages, and I don't have to give them naming rights, this idea is fantastic! Come, Mr. Xu, Mr. Ma, I will toast you two another glass!"

"Cheng," after the toast, Xu Tian concluded, "Then let's sign an ordinary sponsorship contract of 18 million tomorrow, and the money will arrive on the same day, only the three of us know that this is just a deposit, and then Li Planner only needs to let the show run normally, and when Lu Han loses, his father's Dayu Food will then withdraw its investment, and we will officially sign a 90 million title sponsorship contract." ”

"Mr. Xu, you have the final say on everything!"

With a wave of his hand, Li Quandan handed over all his trust to the God of Wealth in front of him.

However, "However, although this Li Quandan is not good at commercial calculations, he can be a program planner, his brain is still not stupid, and it is his consistent style to do all the worst scenarios and leave a way out, "If he Dayu Food doesn't eat our set, and finally he is reluctant to pay the 17.2 million deposit, or sponsor and pay the balance as usual?"

Xu Tian said: "Then according to the normal contract process, our 18 million from Condor International will be regarded as an ordinary sponsor, and the naming right will still be given to him Dayu food, in this way, you will only make money and not lose money." ”

Li Quandan thought about it, and it was like this: "This is not bad, although I can't privately swallow the 17.2 million deposit, but our program team has 18 million sponsorship from Mr. Xu, so I don't lose much." ”

Xu Tian smiled: "Yes." ”

"Wait. Li Quandan sobered up for a moment, "I thought about it for myself, what about you, Mr. Xu, don't you want your naming rights?"

"Naming rights are naturally the best, if Na Dayu food is soft and hard and reluctant to make a deposit, then you can only give them the naming rights according to the process, after all, as Party B, if you breach the contract, your reputation is not good. Xu Tian smiled and enlightened, in fact, he didn't care whether he was named or not, the original purpose of his sponsorship of the program group was just to ensure that the program process was not affected by the evil capitalism, and the naming right was just a means and a statement.

That's all.