At the end of January 2021, Lin Qi and Meng Xin jointly participated in the board meeting of Felix.

The first thing at the meeting was to review last year's financial report and the operating conditions of various businesses.

The most important thing for Internet companies is, of course, traffic, Felix's platform has more than 30 million registered users and 15 million monthly active users who bundle mobile phones and authenticate with their real names. At the same time, there are an average of more than 7 million online login users every day.

This traffic is not the strongest in the entire Internet industry, and the strongest companies such as Tencent have more than 1 billion monthly active users, which means that at least 90% of domestic Internet users have to log in to Tencent's platform. Therefore, a lot of market research directly excludes these giants who are not at the same level.

However, Felix's user scale is definitely not weak, this only counts real-name users, not those who have only downloaded the APP, or those who have not passed real-name authentication.

At the same time, it made a profit of 317 million yuan last year, which is also a very good profit base. Therefore, without affecting the company's business development, 100 million yuan in cash was taken out to distribute dividends to all shareholders, and this resolution was unanimously approved by all shareholders present.

After all, huge profits cannot be converted into dividend returns for shareholders, and they are also virtual. No matter how much money the company has, it is not the shareholders' own.

The whole spoils sharing meeting made the conference room beaming.

Of course, it is Lin Qi and his wife who receive the most dividends, and the two can share 75 million yuan in cash dividends before tax.

"Ladies and gentlemen, a profit of 300 million yuan is no longer a small company for a non-listed company. Lin Qi said excitedly, "I think at the beginning, I just raised millions of funds and recruited a few people, and it was just a literary website at the beginning. Of course, now this website is also operating very well, with an annual income of 70 million and a profit of 3 million. Hypothesis...... Just to operate an online literary website, we have invested a lot of money in more than two years, but we have made a literary website with a performance of less than 20 in the industry and a profit, which is also a good achievement. But...... We have made more than that, maybe it's luck, maybe it's the favor of fate, the first batch of IPs on our website adapted the popular mobile game "Otaku is Always Crossed", so that we can cut into the mobile game market, which has grown the fastest in recent years, and it is also the easiest to see the profit of the market cake...... Because, the success of mobile games has transformed us from an Internet company worth tens of millions of dollars to an annual profit of more than 300 million yuan, and a conservative estimate that the valuation is also worth more than 3 billion yuan, which is definitely one of the dark horses in the Internet industry in recent years!

The shareholders present applauded excitedly, after all, Felix was built by everyone. Although, Lin Qi provided the first pot of gold, as well as the continuous injection of funds in the early stage, so that the company did not need to go everywhere to seek financing to pass the development stage. Of course, assuming that the company's mobile game business is not successful, then it is only an enterprise with hundreds of thousands of paid members, charging VIP content membership fees every month, and the total monthly revenue scale does not exceed 8 million yuan.

The breakthrough of mobile games is mainly due to the fact that this market is still in the stage of rapid growth. Even though some of the older giants control the vast majority of the market share, there is still a steady stream of incremental players. The emergence of this market is just as the PC game platform surpassed the console platform, and the online game surpassed the stand-alone game. Mobile games have surpassed traditional gaming platforms at a faster pace, and by 2020, they have accounted for more than half of the global game market share.

If the traditional game giants cling to their shortcomings and do not enter the mobile game market, then even the supergiants of the console, stand-alone and online game era will be marginalized by the market.

Felix is not so much a team as a third-rate team and third-rate capital, because Shit Yun launched a popular mobile game, resulting in a qualitative transformation.

Even though Felix was really just a third-rate team in the past, with the development of time, the original entrepreneurial team became more and more experienced, and the quality of talents recruited in the later stage was obviously higher and higher. At present, it has developed into at least a second-rate Internet company, which is naturally not worthy of a day's profit compared to some giants, which can be worth half a year's profit of Felix.

However, after all, there are only a handful of top giants, and compared with the entire Internet industry, there are no more than 100 domestic Internet companies with profits above Felix. Even if the profit is compared with the listed companies, Felix's performance can be ranked at the level of more than 1,000 of the more than 3,000 A-share listed companies.

"Of course, we've had great success in the past, growing hundreds of times. However......" Lin Qi said, "these are still not enough! Judging from the goals in the next five years, we should go public, maximize the interests of shareholders, and fully share the fruits of entrepreneurship." But...... I think the ideal of all of you here is not just the low-level ideal of trying to go public, selling your equity and leaving, right?"

In fact, many people do fantasize about the future company listing tens of billions or more of the market value of this low-level ideal, and then, the equity held in their hands becomes millions and tens of millions, and they begin to live a hedonistic life of drunken dreams.

However, in Lin Qi's radical method, everyone present has reflected on their low-level ideals, but what is the more ambitious ideal?

"There are no goals and ideals to do business, go with the market, what others do, they follow the trend to do, that kind of enterprise, living is a complete waste of resources. Lin Qi took a deep breath, "We are definitely not that kind of enterprise!"

"Of course!"

Everyone present responded.

"So, what is our ideal?" Lin Qi asked.

"To be a unique cultural enterprise!" said Yun Xianke after a long time, "with patience, long-term culture, and cultivation of high-quality products for the purpose." ”

"This is too fake and empty, what is a boutique? Do you like the boutique, or I like the boutique, who is more boutique?" Lin Qi said with a smile, "I think our mission should be to do what others in the market have not done, to be an innovator, not a follower......!" Do you think that in terms of films, games, animation, etc., which part of the country is the weakest?"

"Animation, of course!"

"I've been doing it for so many years, but I still can't do it!"

"There are not many high-quality products, and most of the best-selling ones also rely on feelings and IP, rather than quality. ”

Because Felix has been operating for a long time, it can be said that it is related to the second dimension. Naturally, I know that the domestic animation creation ability is roughly the same as the level of the national football team.

"Animation production is not good, is that not good?"

"There's a problem with storyboarding, editing, and so on. ”

"Underfunded?"

"Voice actor!"

"That's right, there are a lot of anime in Japan, the production cost is pitiful, and the picture can be called scum, but it is the voice actor who saves the quality of the whole animation. ”

"Some animations are co-produced in China and Japan, but the audience often prefers to choose the Japanese Chinese version rather than the Chinese dubbed version. Because, Chinese dubbed version, it is indeed ...... It affects the viewing experience, the dubbing seriously makes people play, and the more serious ones, the embarrassing cancer of listening comes out. ”

"It's really not good to match it!"

"Domestic dubbing is indeed one of the lowest scores in the animation industry chain. ”

"Who said, in the early days of reform and opening up, there were high-quality Chinese dubbed versions of anime, and national-level dubbing personnel had their own characteristics with Japanese dubbing. Even now, some UP masters on the Internet have produced some self-made shows with good dubbing. ”

"The Problem ...... Market Mechanism"

"There is a huge demand, and there is a serious dissatisfaction with the audience, which means that if we can meet the market......"

Seeing that everyone was basically clear about the problem, Lin Qi said with a smile: "So, let's create a one-stop platform that can provide the best version of the Chinese dubbing voice for all films, television, and animation, so that the audience can download it independently, and then, replace the original dubbing and replace it with a better version provided by our website, do you think it's okay?"

"Yes, of course!"

"It's a great idea!"

After some discussion, next year's new plan, the Chinese dubbing industry, received the majority of shareholder support.

If it fails, hundreds of millions of funds or even billions of funds may be stagnation, and development may come to a standstill in the next few years.

However, once it is done, it creates a new situation!

……

The Chinese dubbing industry chain is still in a very primitive stage, a small number of Internet celebrity dubbing, generally gilded in Japan, have experience in voice actor firms, return to the domestic market, it is easy to get jobs, income even far more than the voice actor counterparts in Japan.

But the vast majority of dubbing enthusiasts have no channel to get a job, so they can only take dubbing as a hobby.

This is because anime companies don't have a bunch of studios like their Japanese counterparts, and they can choose voice actors one by one. And many excellent mid-match enthusiasts also have no chance to show their talents at all, so even gold is impossible to be discovered.

In response to this market, Felix has established two new platforms, Xuanniao Video Network and Xuanniao Voice Actor.

Xuanniao video website, like station A, station B and other two-dimensional video sites, is ready to spend money to purchase animation copyrights. Of course,The copyright of the new Japanese comic will be purchased,The new domestic animation will be purchased。 Exclusive copyrights can't be bought, but in terms of non-exclusive copyrights, the current relatively low copyright is tens of thousands of yuan per episode, and the higher copyright is more than 100,000 yuan per episode, and the old copyright may be cheaper. However, based on the average copyright expenditure of 20,000 yuan per episode of animation, an investment of 200 million yuan can purchase 10,000 episodes of animation copyright content. Excluding super long stories such as the Sea of Dead Fire, the normal season is only about 13 episodes per season, and about 800 anime non-exclusive rights can be purchased.

In addition,What's more important is the new one,Exclusive new copyright must be unaffordable,Follow the trend to buy the non-exclusive new copyright that all major video sites buy,The annual budget is at least 100 million,In order to ensure that the mainstream new website that everyone has is also guaranteed to be able to update the genuine content synchronously。

As for the copyright monopolized by those big websites that spend a lot of money, then forget it, people monopolize it with their ability, and this kind of copyright Xuanniao will not buy it, and they can't afford it.

It is difficult for video websites to see profits, after all, at present, even if it is the best station B with two-dimensional video content, it is impossible for its website itself to be profitable. In essence, its business model is mainly to attract fans, gather ACG fans, and then, sell ACG peripherals to fans, such as ACG figures, clothing and accessories, tickets to ACG movie concerts, of course, the bulk of the profit is agency and independent research and development of ACG mobile games.

And Xuanniao Video focuses on two-dimensional video, naturally it is not simply imitating the two-dimensional barrage video website boss of Station B. This site is just the foundation for the establishment of the Gentori voice actor platform, which provides anime content for free by imitating Bilibili and burns money to gather fans and popularity. Then, by directing this traffic to profitable goods and services, it feeds back the loss-making video business. Similarly, if there is no success in the mobile game business, the model of station B, which continues to burn money, will run out of food sooner or later, and it will not be as awesome as it is now.

This is strikingly similar to Tencent and NetEase, Tencent's instant messaging business itself does not actually generate profits, but it does bundle a large number of users, laying the foundation for it to become the world's largest game operator.

NetEase is similar, NetEase pig farms so many well-known cents of intellectual retardation, in fact, it is really not the main source of its receivables, in essence, NetEase is to continue to direct traffic to e-commerce, reading, music, games that may generate profits, of course...... After all, NetEase is the second largest game operator in China after Tencent, and the ranking of game manufacturers in the world is also well-known.

It is precisely because traffic can indeed be turned into income, so venture capital is willing to pay for companies that lose money but have very large traffic, and continue to spend money on it, in essence, it is counting on it to find a way to turn huge traffic into profits, as long as it finds a way, then it is not difficult to turn losses into profits.

Xuanniao video is the foundation of the Xuanniao voice actor website at the beginning, but the Xuanniao voice actor may not be completely tied to the platform of the Xuanniao video website.

The content of the future Xuanniao video website,Users can check the dubbing scheme,The default dubbing is the original,But users can customize and choose other dubbing。 Each dubbing has a rating from member users, as well as the popularity flow and comprehensive evaluation of the dubbing. In this way, users of the Xuanniao video website can put aside the original dubbing and try other dubbing options on the Xuanniao voice actor website.

As for the beginning, the Xuanniao dubbing website developed as a derivative platform for Xuanniao video. But after that, it will gradually decouple and gradually develop independently, and the scope will gradually expand to all legal videos on the Internet, even the dubbing of games.

In order to stimulate the creative passion of voice actors, they will naturally not be allowed to work for free. Xuanniao voice actor website,Ordinary dubbing enthusiasts can register by themselves,The uploaded content can be passed if it is not illegal.,The content uploaded by these enthusiasts is shared free and free by default.。 With the gradual development of the platform, some Chinese dubbing personnel who have shown a high level of speaking will be invited to sign a contract, and after signing the contract, the high-quality voice actor uploads the documents will implement a VIP membership system, and monthly members can listen to and download VIP dubbing. The remuneration of the contracted voice actor is based on the basic salary and popularity ranking, and the basic remuneration is only 2000 per month, however, for the monthly popularity ranking, that is, member users can score their favorite dubbing, and then, according to the score ranking updated every month, it is decided to give bonuses of different grades, and gradually form a mechanism of survival of the fittest.

Of course, in addition to operating on the Internet, well-known voice actors will also get the opportunity to dub original films, television, anime, and games, and such job opportunities will naturally earn more.

At the same time, signing a voice actor itself may also have a popularity attraction effect, so you can refer to Japan's voice actor industry chain and engage in voice actor stardom.

Launch a variety of voice actor-related peripheral products, and at the same time, anime and games will also emphasize that a certain voice actor plays a certain role, so as to attract fans who like a certain voice actor to pay.

This platform needs to continue to invest in burning money, but once it is done well, it means that not only the time and space can generate huge economic benefits. Moreover, in the world of the 80s, you can also bring the original anime to this side, and audition voice actors for Chinese dubbing!

As long as there is continuous new blood entering the market, and there is a good talent discovery mechanism. Sooner or later, there is also hope for Chinese dubbing, reaching the point of Japanese dubbing. Sooner or later, domestic film and television animation, people prefer Chinese dubbing, even if it is some imported overseas copyright content, the Chinese dubbing version will be more marketable than the original version......

It may be a very difficult dream, but what if it comes true!