Chapter 239: Dubbing Sites
Although, at the beginning of Felix's establishment, it wanted to be a comprehensive Internet culture company integrating online literature, music, comics, and animation. But today, except for the profitability of mobile games, the other departments add up to a loss.
In this way, "everything is inferior, only mobile games are high", which has gradually become the corporate culture of Felix.
For the sake of mobile game services, music, comics, and animation websites have not given up their operations, but have continued to invest in them to expand the scale of traffic and receivables. But in the end, in order to control the traffic in their own hands, the major website platforms are relatively fresh, and there are not many advertisements. But in the corners of each corner,Or scan the QR code to download the mobile game client to send the ads of VIP members on major platforms,Although,Most viewers are ignoring this kind of advertising,But,But there will still be some users,Scan the code to download the mobile game。
The company's strongest mobile game "Otaku is always crossed" is stable within the top 50 of the domestic mobile game popularity list, and it contributed more than 400 million yuan of recharge flow last year and last year, and because the promotion fee of the self-produced and self-sold platform is very small, at least the profit can reach more than 250 million.
In addition to this game, Felix's other games have been repeatedly pushed and pounced, basically many games have been launched for a month, and before the test period has ended, it was announced that the popularity was too strong and the operation was stopped. However, the company still has 7 games in operation and can be profitable. In addition, at present, China's mobile game market is not weak in the world, not only the largest market size, but also the research and development capabilities are definitely not weak. Purely in terms of the ability of mobile game programmers, China is even more complete with Japan.
You know,Although Japanese mobile games were the first to become popular,But,Its mobile games mainly rely on music、Illustration、Voice actors and other selling points,In addition to these skins are better,Other internal program code,Bad can't be worse。
It's not a day or two, and after the Internet era, Japanese programmers as a whole are not too good. Take Japan's strongest console games as an example, console games are still dominated by Japanese manufacturers, but many of the development concepts of Japanese manufacturers are outdated, such as Square Enix, the development company of "Final Fantasy", which is still broadcasting. Half of the game was played, touching the plot, so, the movie was shown to the audience, the picture quality of the movie is not low, but it does not mean that its technology is good, in fact, it reflects that its technical level is very poor, far from keeping up with the times.
Game companies in Europe, the United States, and China basically do not engage in the kind of broadcast mode of showing movies in the middle of the game, although the broadcast is gorgeous, but it is a fixed picture video, what is the difference between watching a movie?
A large number of third-rate programmers, but a bunch of excellent IP, music, art, voice actors, etc., have rescued the scene, resulting in a young lady who is good-looking and has a good voice, and can deceive Krypton.
This ability ...... To tell the truth, Lin Qi also wants to have. If you have a bunch of popular IPs in your hand, why can't you launch one game after another that sells well.
It's a pity that Felix rarely has that kind of IP, and the domestic music, voice actors, etc., are indeed a little worse. It's not that there are no good musicians in China, and it's not that Chinese dubbing just can't work. This is nonsense, and the key problem is that there is no mechanism for the marketization of human resources that Japan has. For example, in the Japanese voice actor industry, a large number of new generation voice actors apply for jobs every year, and major voice actor agencies have a large number of voice actors with their own characteristics. Anime and game companies that want dubbing to meet their own requirements, they can find a large number of voice actors from major studios to try them one by one. It is this mature industrial chain that has created the anime and game industry of Nisso, and you can get voice actors who satisfy you at any time.
Domestic anime and games, if you want to get good dubbing, then you are blind. Because, except for a few well-known Chinese partners who are self-packaged in China, the voice actor group has not formed a mature industrial chain, and there is not much room for choice, and they want to have a certain characteristic voice to match the desired effect, but there is no good platform to find suitable candidates.
And why is there no such mechanism in China? Because, for a long time, dubbing is not profitable, and people who are engaged in this industry and those who invest in this industry are very rare.
"Dubbing?" Meng Xin thought and said, "I don't know much about your two salamanders, but I also know that domestic animation dubbing has indeed been weak for a long time. To be honest, Felix's past products were basically unremarkable, and they came out shit luck and made a blockbuster game, and there is nothing else to brag about. However, the dubbing market is indeed a demand that has been ignored by the market for a long time!"
"So...... Operate both online and offline, launch an online original dubbing website, we produce some original videos, and, contact other customers, provide some resources for users to dub. Lin Qi said, "Those dubbing enthusiasts who have been recognized by Internet popularity should sign with offline firms and contact industry ......."
"Wait...... If you plan like this, what other market prospects are there?" Meng Xin scoffed, "The online dubbing platform is directly an open platform, allowing dubbing enthusiasts to upload various dubbing audio files, and users have love to match their favorite characters, rather than your proposition composition." After that, we provide the download and replacement software. Users can download this dubbing and replace the dubbing of the original video! It's the same as changing subtitles, which has a huge market space!"
"If the user updates some discordant voice acting...... In addition, is it legal to dub without authorization?" Lin Qi thought of those subtitle groups on the Internet, in addition to the normal expression of river crabs, there are also some **, the same is that there is a group of translation subtitle groups doing Chinese subtitles.
The subtitle group itself may not be legal in many countries, but it is a legal sideline in China. It is not illegal to only provide subtitle translation itself, but it is definitely illegal to have a commercial purpose, such as adding advertisements to the subtitle group. At the same time, it may not be illegal to share the subtitle file itself, but it is certainly illegal to provide the original video resource download.
"It's not a problem, you can build a video website, introduce a lot of copyrights, and after obtaining the authorization of the copyright owner, the dubbing website will be used as a derivative platform. The main purpose is, of course, to develop dubbing websites, but by the way, the purchase of a batch of non-exclusive video copyrights also solves the copyright problem. Meng Xin said, "However, if you do this, you will burn at least hundreds of millions a year!"
"No problem!" Lin Qi gritted his teeth and said, "If you can become a new market segment hegemon by burning money, it will definitely be worth it!"
The video website was later subdivided into barrage websites, and the barrage sites A and B competed for hegemony, and station B came from behind and became the winner. But station A later hatched a live broadcast of betta, if the betta fish had not been stripped out, maybe station A would not decline. The live broadcast website is an extension of the barrage website. It's also a subcategory of video websites, but as a result, it has made a considerable scale.
Dubbing website can also be regarded as a segmentation derivative of the video website market, if it is successful, it may be no less than Station B or Douyu Live Broadcast.