On November 12, 1993, the vigorous Double 11 has come to an end.

However, many people are still finishing up the feast, for example, a large number of logistics personnel will continue to run around for this feast to deliver goods to consumers' homes.

Since the beginning of Double 11, tens of thousands of logistics personnel have begun to gather momentum. Constantly busy with the distribution of goods for Double 11. Even, in the next ten days, the relevant logistics and express companies are in a busy situation.

The e-commerce platform has brought about the growth of the order business of express logistics companies, which has formed an obvious trend in China. Even in Japan, the United States and other markets, fast logistics orders from Tesco are gradually becoming more and more common!

In a sense, Amazon, which has received venture capital from new start-ups, is still in the stage of exploration and imitation. To a large extent, Amazon, in turn, is imitating and researching how Tesco works.

At the end of the success of Double 11, the senior management of Tesco and Xinchuang Electronics Group are also taking stock of the results of this Double 11.

On the afternoon of November 12, Xiao Lei reported the PPT file to Lin Qi.

Lin Qi looked at the data of Double 11 on Tesco.com.

On the day of Double 11, the order sales volume in the global market reached 13.35 billion yuan, of which the Chinese mainland and Hong Kong and Macao markets together contributed 6.75 billion yuan, the sales volume of the Japanese market was converted into about 3 billion yuan, and the order amount in the American market exceeded 1.54 billion yuan on the same day......

Overall, this global carnival has created more than 10 billion yuan in daily sales, but the new venture electronics group has lost 600 million US dollars. The majority of these losses are subsidized by consumers and platform merchants, and in addition, advertising costs are also sky-high.

Although, Lin Qi has depressed the products of the new entrepreneurship department, in order to encourage more brands and merchants of the non-new entrepreneurship department to operate and start a business on the Tesco platform, so as to enrich the categories of goods on the Tesco.com. Consumers can't be given the wrong impression that Tesco is buying new entrepreneurial products.

However, the product sales amount of Double 11 this time, more than 8 billion yuan, was contributed by the products of the new entrepreneurship department. Non-new entrepreneurial brands and products, at present, do not occupy the mainstream of Tesco sales.

After the release of the Pangu 8th generation computer, the expensive price made many users hesitate, but the lowest price of Double 11 can be 7999 yuan, which is 1000 yuan cheaper than the official reference price of 8999 yuan, so many users still can't help but place orders.

On the day of Double 11, the final order for Pangu 8 computers exceeded 70,000 units, although this order was much lower than that of Pangu computers in previous generations. The reason why it is so low is more because the current Pangu 8 generations are only sold on the Internet, and the popularity of Internet users in the world in 93 is still very low, and the proportion of global Internet users does not exceed 1% of the population.

In addition, the Pangu 8 generation is only open for sale in the domestic market of Tesco.com, and Tesco in other regions has not been opened for sale for the time being.

In addition, the current Pangu 7th generation computer is still not outdated, and with a hardware upgrade, it can still continue to fight for a few years. Even, the motherboard of the Pangu 8th generation is still compatible with the motherboard of the Pangu 7th generation, so some users of the Pangu 7th generation also plan to wait until the Luban 2nd generation CPU is listed, change the CPU, and upgrade the computer system at a lower cost.

Many other users of compatible machines also think so, so if the Pangu 8th generation is not just in need of upgrading, other users can still wait to upgrade.

Even so, the sales of more than 570 million yuan a day still make the sales of Pangu 8 very amazing.

However, compared with the 7th generation of Pangu, it is still inferior. Pangu 7th generation computer, 200,000 units were sold on the day of Double 11, with a sales amount of more than 800 million yuan, and it won the sales championship with absolute strength.

In addition, the daily sales of Kirin 1st generation mobile phones also exceeded 400,000 units, and the sales entered more than 600 million yuan, winning the runner-up of the popular products of Double 11.

The handheld of the 3rd generation of palm entertainment is only priced at 499 yuan, but the sales volume did not exceed 300,000 units on the same day. The new product, the 7-inch handheld computer, is also because the price is 2599 yuan, which does not have a cost-effective advantage, and only received more than 7000 orders on the same day. However, the idea of a 7-inch handheld computer is good, and the Pangu system can be run on the ARM chip, which can both entertain and work.

It's a pity that the Pangu 3rd generation notebook bought at the same price is far more powerful than a 7-inch handheld computer. It is precisely because of this that this product failed to become a hit.

Of course, ARM chips, portable terminals, this directionality is correct. You may need to add a touch screen to really become a hit. Of course, although the touch screen has been introduced now, it is far less mature than it was later.

Before the advent of the Apple and Android phones, there were already many touchscreen phones in the world. However, because it came out too early, the hardware process could not keep up with the concept of innovation, so that the early touchscreen electronic terminal was more like a precursor to the king, exploring possibilities in front. It wasn't until after 07 years that the touch screen was truly mature.

In general, there are a large number of subsidiaries of the new entrepreneurship department, and the level of popular products that can be played is endless, and the east is not bright in the west, and the west is not bright, perhaps the north and south directions are bright. Under this layout, on the whole, the whole group is still growing and running wildly.

Lin Qi is not satisfied, mainly because the sales amount of products outside the new entrepreneurship department has not yet occupied the mainstream of the sales amount on Tesco.

According to Lin Qi's plan, in the future, the sales amount of new entrepreneurial products of independent brands on Tesco should not exceed 20%, and the remaining 80% are products of other suppliers, which is more in line with Lin Qi's expectations.

Xiao Lei looked at Lin Qi and frowned, and said, "Boss, this is actually quite good, after all, the platform of Tesco has been losing money and burning money." And the profits of other departments of the new entrepreneurship department are needed to subsidize Tesco. Therefore, the more our products are sold, in essence, it also means that most of the subsidies have fallen into the hands of our own families, and the fertilizer and water do not flow into the fields of outsiders. ”

Lin Qi shook his head and said: "The purpose of my establishment of Tesco is not only to promote my own products. Instead, Tesco is truly regarded as the most important e-commerce platform, which is less important than Pangu Computer. Therefore, this kind of integrated e-commerce can't do this! To make comprehensive e-commerce bigger, we must embrace all rivers, so that other businesses can make money, and feel that there are profits and markets here, so they will invest more resources and products, and give priority to online release, or even exclusive release. How many products and patents can we have as a company? Compared with the world's products and needs, can we occupy one-thousandth of the commodity category? I think it can't, the product category is not rich, we can't let users come to see every day, often browse and buy, consumers who only come to the event all year round, in fact, can not contribute much profit, more activities will come to participate, at the same time, daily will also be habitual browsing and shopping, more shopping time and attention, put on our platform. Even, deposit some change on the platform to facilitate your next purchase...... In this way, we have achieved the most valuable traffic on the Internet, the traffic of direct shopping transactions, and the payment platform, which is similar to the financial service platform of the bank!"

Seeing that Xiao Lei was a manufacturable material, Lin Qi couldn't help but nod a few words.

The future influence of e-commerce is too important. Although, in terms of the global market, 20 years later, the total sales of e-commerce accounted for less than 10% of the sales of social goods, the growth of sales in physical stores has declined. However, e-commerce continues to grow, and it should be expected to become the mainstream in the future.

In regions with high e-commerce market share, such as China, the United States, Japan, and Europe, the penetration rate of e-commerce even exceeds 20%, and even, later, offline stores are in turn dominated by the payment tools of e-commerce and Internet companies. In the cash payment of some commercial supermarkets in later generations, Alipay, WeChat and other mobile payment tools even accounted for more than 50%. It can be said that the payment tools derived from e-commerce and the Internet will eventually dominate offline physical stores.

However, the scattered brick-and-mortar stores do not have the possibility of counterattacking the Internet and dominating the Internet industry. It is precisely for this reason that Lin Qi knows that the Internet is the future! At least, those offline business models are more fragile and easier to be eliminated and changed than online business models.

Lin Qi is an online e-commerce platform, not for the present, but to grasp the future in his own hands. Because, if the monopoly e-commerce platform is in the hands of others, it will be controlled by others. The bigger the company, the greater the impact!

Therefore, instead of losing more in the future, it is better to burn money and lose money now as tuition and develop an oligarch in the e-commerce industry!

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