Hong Kong, Shenzhen, Tokyo, San Francisco, London, Paris, Seoul, Singapore......

November 10, 1993, 11 p.m. onwards.

Tesco has concentrated most of the channels and product preferential resources of the new entrepreneurship department, and held Double 11 parties in eight cities around the world.

On this day, a large number of celebrities and artists were invited to the stage for a 40-minute Double 11 party. The venues in each region are not the same.

And after the bell rang in the early morning of November 11, the grand e-commerce promotion officially opened the door to consumers.

"Pangu 7th generation Double Eleven price reduction, straight down 1500 yuan, the price is 4498 yuan, in addition, superimposed with various discounts, the lowest price is 3998 yuan!"

"Pangu 4th generation notebook, straight down 2000 yuan, superimposed discount at the lowest price of 4599 yuan. ”

"The price of 10G mechanical hard disk has been greatly reduced, the original price is 999 yuan, and it has dropped by 200. There is also a superimposed discount, and the price is 699 yuan. ”

"DVD player big promotion, the original price is 3999 yuan, and the direct drop is 1500 yuan......"

"Magic Painting 2 graphics card 32MB video memory version price reduction,The lowest price is 1999 yuan。 ”

It's just the beginning, all kinds of preferential discount products, constantly making consumers can't control themselves, saying that they just look at what they don't buy, but they can't help but buy, buy, buy.

It's just that these explosive products of the new entrepreneurship department are selling quickly to set new records, breaking 10,000 sales, 100,000 sales, and 200,000 sales......

The sales amount is also constantly refreshing records, with tens of millions of explosive products emerging one after another, and more than 100 million super explosive products are also increasing rapidly.

At least, Pangu 7th generation computers and Pangu 4th generation notebooks can easily break 100 million yuan in sales within an hour. Since then, sales have continued to climb.

As for the Pangu 8th generation computer, although many consumers said they would not buy it, the sales volume exceeded 5,000 units in the first hour.

The retail price of 8999 yuan, even if all kinds of preferential opportunities are full, the price is as high as 7999 yuan. This price is not cheap compared to the main models of the Pangu series. Compared with the price of the first generation of Pangu computer 1999 yuan, it is more than 3 times more expensive!

Even so, the sales amount in one hour exceeded 40 million yuan.

And the king of sales, unexpectedly is not the product of Pangu Computer Co., Ltd., but the Kirin 1 generation mobile phone of Xinchuang Communications Company.

Although it is not a new product, but an old model that has been on the market for a year, this mobile phone with a storage capacity of only 50MB has been on the market for a year, and it is still a classic. Because, it not only has voice communication, but also has the SMS function that only appeared in the 2G era. In addition, the Internet function, which was originally only available in a few years, was launched in advance, and the IFI function was also available.

When the operator's network does not have network capabilities, the mobile phone can rely on IFI to connect to the Internet. Kirin mobile phones are equipped with wireless routers, which have quickly become popular in China and around the world.

Up to now, the cumulative sales of Kirin 1st generation mobile phones have exceeded 6 million units. The monthly production capacity can reach up to 400,000 units, and there is no shortage of production capacity for the time being. Moreover, after more than a year of sales, 6 million units have recovered most of the R & D costs, and the cost of producing each mobile phone has now dropped dynamically to less than 1,300 yuan. Therefore, the Kirin 1 generation mobile phone has huge room for price reduction.

This price reduction space is essentially caused by the fact that the product sells well. If the product does not sell well, the cost of research and development of CPU, flash memory, communication baseband and system cannot be quickly recovered with the sales of the product, and the cost of a single mobile phone will be more expensive. And the more you sell, the more negligible the R&D costs become.

For example, the chip production line specially put into production for Kirin 1 generation mobile phones, with an order for 3 million chips, has made chip production recover its investment costs. After that, you can ask chip suppliers such as CPU and flash memory to reduce prices, because a 50% price reduction can also make a profit. When the production reaches 5 million units, the chip supply price can even be reduced to about two or three percent of the initial price.

In other words, if there is no bargaining power, it will be difficult for mobile phone manufacturers to quickly reduce the supply price after the hardware manufacturer earns back the cost. However, the Kirin 1 generation mobile phone is very bargaining. The supplier, Xinchuang Semiconductor, is its own brother unit, and has put into production 3 chip factories for Kirin mobile phones.

Originally, the cost of material hardware for a mobile phone was not less than 2,000 yuan, but now the cost of materials is not more than 1,000 yuan. Plus assembly and other costs, it does not exceed 1200 RMB.

This is the ex-factory cost in the factory, and if you cooperate with other channels, you can increase the price a little and earn a profit of 200 gross profits. The ex-factory price and supply price are currently in the early 1400s. At present, the normal sales price in the market is stable at more than 1900 yuan, after all, the Kirin mobile phone is worth 1000 yuan only for the communication function, and the rest also has a certain Internet function, which further makes consumers feel value-for-money. At present, the market price of 1,900 yuan is not difficult to sell.

On the day of Double 11, Xinchuang Communications Company directly lowered the price of Kirin 1st generation mobile phones by 200 yuan to 1,799 yuan. In addition, users can receive some coupons and red envelopes, and the lowest price can be 1549 yuan. In addition, the Kirin 1 generation phone also comes with a wireless router.

After this price broke out, it quickly made the Kirin 1 generation mobile phone crazy by consumers. In the early morning of November 11, the sales volume of Kirin mobile phones exceeded 100,000 units in one hour, and the sales amount exceeded 160 million yuan, and it suddenly returned to the top of the sales amount.

……

November 11 at noon.

Xiao Lei gave the summary report to Lin Qi, and this time on Double Eleven, the sales volume can be described as a complete explosion. As of 10 a.m., domestic sales have exceeded 5 billion yuan.

In addition, the sales amount in the Japanese market also exceeded 2 billion yuan when converted into RMB. Sales in the U.S. market exceeded 1.7 billion yuan. The combined markets of other countries are more than 500 million yuan.

Why this is so, Lin Qi is also very clear. In fact, the Internet in Europe has not been very developed, even in the 21st century. It is also what American Internet companies launch and what Europeans can only use. It is a bit too much to describe Europe as having no innovative ability, but in fact, Europe is really too weak in terms of the Internet. It is probably only slightly better than the Internet innovation capabilities in Africa, South America and Oceania.

In a sense, Europeans are probably white-skinned African uncles, who have accumulated some family property in history, so they are called developed countries, but when it comes to work attitude and diligence, it is really very problematic. To a greater extent, the sluggish pace of economic development in Europe is more due to the lack of motivation on the part of Europeans. All kinds of new technological breakthroughs rely more on hard work to seize market share. In particular, industries such as the Internet, which are constantly undergoing technological changes, have to work overtime.

Even in the United States, wolf overtime is the norm for Internet companies, and companies such as Google, Oracle, Microsoft, and Facebook still have the kind of employees who take breaks to work in the company, work for the project, work after work, rest in the company after work, and then get up again. Major Silicon Valley companies provide a variety of lounges, refreshments, entertainment and fitness environments, not for the human environment and human care, but for the implication of ...... You don't have to get off work, you can eat at the company after work, exercise after eating, have fun, and continue to work overtime......

But Europeans, lacking this awareness, once they get off work, even if the work is very important, they will not hesitate to throw it away, and there will be absolutely no flexibility.

This kind of civil service-like approach does make the team efficiency in Europe a bit of a frustration. At the same time, Europeans are also relatively sluggish when it comes to technology products.

In the United States and Asia, many new technology products can be popularized quite quickly if they can provide convenience. However, Europe is relatively sluggish, refusing to use advanced technology in many fields, and insisting on traditional ways of production and service.

Of course, the European market is relatively sluggish, and Lin Qi will not give up. You know, even if Europe is relatively slow about the Internet, but later on, it is also the American Silicon Valley company that launches whatever products, Europeans will use. At first, I said, no, but ...... Once you get used to it, you can't do without it!

Because Europe did take a hand in the Internet, the market was basically occupied by American products, which later led to the frequent fines of one billion dollars or even more to Silicon Valley companies. Usually in the name of antitrust, but also in other names. Basically, there are only a few big Silicon Valley companies that have not been fined sky-high by Europeans.

Lin Qi is not afraid that the European market will develop in the future and will be fined. As a matter of fact...... Later, Microsoft, Amazon, Apple, Yahoo, Google, and Qualcomm, which company was not fined by the Europeans? The fact that the EU has not issued an anti-monopoly fine of more than 1 billion yuan can only show that its strength is not enough, and the EU does not bother to use this method to mess with you.