In December 1983, Lin Qi's first animated film "The Legend of Sword and Fairy" was also officially released.

The release is also in Chinese mainland and Hong Kong simultaneously, the mainland has not yet implemented the box office system, the film distribution is to sell 300 copies, each copy 10,000, equivalent to 3 million sold. After the fact, the box office made more and less money, which has nothing to do with Felix.

Selling 300 copies is already considered to be a domestic film industry that takes great care of Felix's interests. As you know, at this time, many big-selling movies in China generally make more than 100 copies, and after the cinemas here are finished, the second-hand copies will be sold to other regional cinemas that have not yet been screened to continue to be screened. Some copies of films were made in the fifties and sixties, and one copy was shown in hundreds of movie theaters in dozens of cities, and as long as the copies could continue to be screened, it was possible to continue to show them.

Many people think that the low ticket price of movie theaters in this era seems to be very good, but the price of ticket prices is that movies are basically rare new films, and for cost considerations, copies of old movies have been played.

In the 80s, domestic video halls rose, but not because video halls were cheaper than movie theater tickets, in fact, throughout the 80s, video halls were much more expensive than movie theaters. It's just that the video hall shows a large number of new films from Europe, the United States and Hong Kong, and these films are only a few years behind the overseas market at most, which makes the business of the video hall far better than that of the movie theater.

As for the distribution in Hong Kong, it includes the long-term leftist cinema chain that has been dominated by ideological propaganda, as well as mainstream cinemas in Hong Kong such as Golden Princess and Golden Harvest.

The number of theaters premiering in Hong Kong reached 83, setting a record for the number of theaters premiered in Hong Kong.

At the same time, the well-produced promotional video was also continuously advertised through Xingchen TV.

Such a publicity effect naturally made the box office momentum of "The Legend of Sword and Fairy" on the premiere day.

"A 50 million Hong Kong dollar large-scale animated film, the box office of "The Legend of Sword and Fairy" broke 2 million on the first day, breaking the record of the premiere day of Hong Kong films!"

"Animation defeats real people, Li Xiaoyao is more handsome than Zheng Shaoqiu!"

"It is reported that the original team of the "Fairy Sword" game participated in the production, and the whole process used supercomputers, high-tech and classical cultural feelings, creating a shocking work!"

"Before "Sword and Fairy", I only thought that animation was for children, but this movie, which is comparable to a live-action blockbuster, is not ...... Many live-action movies can't show that kind of fighting, which makes the author start to look forward to animated movies, and I hope that there will be more movies like "Sword and Fairy" ......"

After the movie was released, there were a bunch of review articles in Hong Kong's print media, which were basically more positive and less negative. In addition, December is also the peak season of the film market, so the box office is rising.

After the movie was a big hit, Lin Qi was a little happier than the crew of this animated film, not for the box office revenue of the movie.

Mainly because the quality of animated films has basically met Lin Qi's expectations. Seeing this movie, Lin Qi was a little proud, in the future, high-quality, high-box office animated films will no longer be the patent of the United States and RB!

As long as we continue to keep improving, the level of domestic animation production will sooner or later be able to shorten the gap with the United States and RB.

Ghibli, DreamWorks, Disney and the like, rushing in this direction, sooner or later can close the gap at the production level.

In fact, the easiest or most difficult thing is the gap in technology and experience, and the gap in technology, as long as you are willing to continue to spend money, you can smooth the gap with international manufacturers. In terms of experience, perseverance and dedication and the continuous maturity of people and teams can also cultivate rich experience and be able to produce animations of stable quality.

As for the rest of the art, talent, and so on, it depends on luck. However, the biggest problem of Chinese animation is not the lack of genius. It's because, even if there is a genius, because of the poor overall quality of the team, it is difficult for a genius to create high-quality works that surpass their American and RB counterparts on their own.

However, Lin Qi has patience, animation can not make money for a long time, but even if it is a loss, the audience needs to applaud the quality.

If it is both a loss of money and a loss of face, then there is no need to support this kind of team.

……

The total investment of the animated film "The Legend of Sword and Fairy" is as high as 47.15 million yuan, which took 10 months, which was completely completed by teams in Hong Kong and China, and the large-scale use of computer technology in the animation production process is of course very advanced in this era.

Due to the use of computer graphics throughout the production, it has naturally accumulated a lot of software technology, and the biggest gain is the software of "Felix Animation Special Effects Master 1.1". This software can not only realize the use of the tablet to directly draw on the computer, but also keep the drawing on the tablet on the computer, which is more convenient for modification, restoration and so on.

In addition, this software also integrates some simple computer special effects functions, perhaps, special effects are not suitable for the time being in live-action movies, but when used in animations and games, it can save a lot of time.

Of course, this software requires more than 100 million floating point operations per second CPU performance, at least 128MB of memory, and 128MB of video memory. As a result, this software can only run on a mainframe worth more than a few thousand yuan, and many high-end minicomputers can't run this software for the time being.

Of course, this machine was rented from a start-up electronics company, and if you buy it yourself, you will have to throw up your entire budget, and you can barely buy a large-scale computer like this.

In the case that Lin Qi only gave a budget of 50 million yuan, Felix Animation Company naturally had to go to the supercomputer department of the new venture electronics company, asking to rent instead of buy, and obtain the right to use the mainframe computer, with an annual rent of 20 million yuan, and continue to rent for 3 years, as for 3 years...... What is this broken copper and iron, new start-up electronics companies are not too rare. Of course, if you want to buy such a machine, at present, according to customer customization, about 30 million ~ 60 million, you can customize a supercomputer with hundreds of millions of floating point operations.

In fact, hundreds of millions of floating-point calculations are supercomputers, which was the standard in 75 years, and the floating point operations of a generation of supercomputers in that era were hundreds of millions, but it was a shocking feat. In the 70s, China knew that the United States developed the last floating-point computer, and also began to invest in research and development, that is, the Galaxy computer, originally, at the end of 83 years officially produced the first generation of the Galaxy supercomputer, only reached 100 million floating-point operation performance, moreover, a lot of hardware is imported and saved, and, the Galaxy generation of computers, in order to save money, long-term use of paper tape storage. Why do we use paper tape? Because the old technicians are accustomed to seeing the results of calculations and recording them on paper tape, other people's computers mainly use monitors and hard disks, and the main function of the Galaxy supercomputer is still calculation, but the calculation is faster and more accurate than a calculator that costs tens of dollars.

But it is no wonder that the older generation of scientists in the country, after all, for a long time they have not had the opportunity to visit the supercomputers of the United States, RB, the USSR. I only know the performance indicators of some supercomputers advertised in the media, so the early research and development of supercomputers is just to refer to the research and development experience of minicomputers in the past, and make computers that are larger and use more integrated circuits. As for making the computer easier to use, using hardware such as a display screen and a hard disk, sorry...... Computers in the sixties and seventies were not like that, and the indicators and paper tapes recorded data were the computers that many scientists of the older generation understood.

Use expensive computers to make movies, animations, games, ...... This kind of thing, at the beginning, those domestic scientists were all the same - lying attitude!

However, there are many visits, not only supercomputers in China, but also small computers and microcomputers, and some of them are relatively old in production, otherwise, they basically use displays, hard disks and other configurations. In the first generation of the Galaxy computer, paper tapes were used to record the results and data of program runs, and this kind of thing never happened in this world.

After all, many domestic supercomputer research and development units in this era have not seen the supercomputers of the United States and RB, but the supercomputers at the headquarters of the new venture electronics company look long, the performance indicators have reached, and what can be done are all clear in China.

In fact, this also makes the domestic supercomputer research and development less detours.

At the very least, the current Galaxy supercomputer has a floating-point performance of more than 150 million times, and the operator is looking at the monitor, not at the keyboard and at the same time.

It's just that due to the difference in concepts, the memory and graphics card of the Galaxy supercomputer are relatively small, so if you want to use the Galaxy computer to do movie and animation special effects, it is still not as good as the machine customized by Felix.

A supercomputer that can't be used to make special effects for movies and animations, in Lin Qi's view, is also a low-profile version. After all, the motherboard and CPU in the future computer are worthless, and the most noble component is none other than the graphics card!

No matter how expensive your CPU is, it can't be more expensive than a high-end graphics card!

Therefore, it is important for low-configuration and high-configuration computers to only look at CPU performance, but without large memory, they cannot run larger programs, and without good video memory, it limits its display effect in graphics......

Lin Qi watched the level of the entire animation, and couldn't help but show a hint of admiration, the production is no less sophisticated than the animated film "Baolian Lantern" that cost 12 million yuan to produce in the 90s. Moreover, unlike "Baolian Lantern", which pursues too much internationalization, it leads to a bit nondescript. Although it is better than the more nondescript Disney version of "Mulan", Disney is an international manufacturer after all, even if it produces the image of ancient Chinese in the eyes of foreigners like "Mulan", it has also won a good box office around the world.

Except for the Chinese market, the overseas market could not sell at all, resulting in some actions that seemed to be the producer's desire to innovate at the time, such as the introduction of pop song elements, which later seemed to be a failure.

As a result, even if the animation "Baolian Lantern" was continuously promoted and reprinted, it only achieved 25 million box office, occupying the third place at the box office in 1999. It wasn't until more than ten years later that there was an explosive growth in the domestic film market, and animated films that were originally not valued in the domestic film market also appeared some box office explosion myths that broke 100 million or even 1 billion box office.

After the publicity and distribution of "Baolian Lantern" as loudly, but only achieved a box office of 25 million, the consequence is that domestic investors are even less interested in animated films. Animated films are at least ten years old and are seen as an absolutely loss-making investment.

Later, many animations exploded at the box office, but the quality is really sorry for the box office they achieved. is mainly a selling point, but it is just the feelings of domestic animation, rather than relying on hard power to achieve results. This is related to the weakness of domestic animation for many years, even if there are indeed a lot of bad movies later, but due to the production and market size of film and television dramas, there has never been a talent cut off for a long time, so that domestic film and television dramas can be picked out and watched in any period.

Animation has been out of touch with the market for a long time, and it will be a loss if it is produced anyway. As a result, many animation companies are self-defeating, but they don't bother to create when they gather talents, but instead subsidize them with inferior animation lengths. Originally, the domestic government saw that the animation industry had been weak for a long time, so the subsidy policy created in order to encourage the creation of domestic animation was created, and as a result, most of the subsidies were basically deceived by the garbage animation that would not be released on TV or cinema to subsidize the number of minutes.

Felix Animation Company, which Lin Qi invested, is not afraid of the problem of losing money in conscientious animation. It doesn't matter how much you lose, you make both games and animations, in addition to attracting new fans, the more important thing is to sell feelings to core fans.

Later, one of the largest two-dimensional websites, in fact, all the animations of the main business of the two-dimensional are impossible to make money, and they are completely loss-making. However, the ability of a certain mobile game of the second yuan to deceive krypton is too strong. The website deceived Krypton and planned, and even invited celebrities to endorse and advertise on TV stations, subways, and planes at any cost. However, the ghosts don't believe that these ads will work. interviewed its website operator, and he also said that Nima's, Lao Tzu is a lot of money, and he deliberately loses, so that core fans will have a sense of intimacy and pride when they see mobile game advertisements appearing in such and such a program. That's it...... Its IP core fans,Can fan a certain IP for more than ten years,And will continue to follow,The consumption power of this kind of niche fans,Whether it is RB or China,The consumption power of this kind of niche fans is one enemy ten,A fan is a sentimental krypton, and the money consumed by a game of very ordinary quality can reach the scale of krypton gold of more than ten players in other games。

As for this sentimental garbage game, the number of players does not have a major advantage in any country, but it can occupy the tenth place in the global cheat mobile game rankings. Let countless high-quality masterpieces cry without tears, and the quality of the game is lowered to the point that other peers are speechless, but it is a cheating Krypton year after year, why don't we have this level of IP in our hands?

This is the difference between a really awesome IP and some fake IPs. The real IP, don't brag about how awesome we are, but that's what feelings sell.

The artificial IP, for the sake of false popularity, constantly spends money on its original work and adaptation, but it ...... Basically, it is a wave of popularity when money is spent on publicity, and it is difficult to form a long-term and lasting iron.

In the historical "Sword and Fairy" series, even if there are a large number of pirated copies, the influence of IP is still limited, and the selling feelings are not as good as many big IPs in the world. Essentially, it's because each version of the series is too independent, and the worldview is too small to form an epic world structure. Moreover, Taiwanese capital is too stingy, siphoning off most of the gains and not paying attention to the sustainable development of the entire series. The final result is naturally that the feelings of "Fairy Sword" are constantly consumed, but the influence has not continued to develop.

However, Lin Qi has continued patience to do a good job in the "Fairy Sword" series, rather than making quick money from one or two games.

Animation is a boutique, games are boutiques, and all kinds of adaptations will allow the popularity and fan base of the entire series to expand, rather than be consumed.

Create one, after a few decades, the feelings are still very valuable, that kind of work is a real big IP!